Product Marketing Manager, Microsoft Family Safety | M365 Consumer Apps and ServicesWorking within the M365 Consumer Apps and Services business, I lead the go-to-market strategy for Microsoft Family Safety, a web and mobile security application. This includes building a new product narrative, driving outbound messaging, developing the all-up marketing approach, and with our channel partners, managing the tactical execution of all marketing motions. Guided by the north star of breathing new life into the product and its story, we focus on digital marketing channel initiatives to generate awareness, boost user enthusiasm, and grow our new and current M365 user base. In collaboration with marketing and engineering partners, we developed and regularly iterate on new product roadmaps to support feature releases and align with marketing moments. We created new business rhythms across the broader Family Safety team, which now includes regular product shiproom meetings, business performance reviews and fiscal year strategy and target planning. We also focused on growing the broader GTM brand and identity within the Consumer Apps business, streamlined organizational processes and evangelized our team's mission and impact at the leadership level.As a result, Family Safety is included as a digital security and online safety application within the M365 suite of products.

Managed marketing and community cloud product education and adoption on tight deadlines. Expertly advised clients on strategy and integration of product to align with and achieve marketing goals and priorities. Excelled in customer connection and retention - consistent highly rated specialist and educator. Partnered with and supported sales and success teams to offer increased value and drive revenue.

Responsible for leading 1:1 or 1: many strategy sessions for customers and partners as part of the Act-on Professional Services team. Created and optimized email automated programs, landing pages, web form campaigns in the Act-On platform, leveraging features like A/B testing to help optimize results. Specific focus on audience target identification, driving inbound leads and growing engaged email lists. Managed webinar program; created and coordinated assets, meeting schedules, speakers, and moderated webinars as both Act-on and Pro Services representative. Responsible for leading internal trainings and customer educational events. Partnered in a cross functional capacity with product, marketing, sales and customer success team members to ensure strategy, message consistency and program success.

Responsible for launching a series of private events for Chief Marketing Officers in San Francisco and Los Angeles. Partnered with the CMOs of innovative and industry-driving organizations (Box, LinkedIn, Salesforce, Technicolor, Levi & Strauss) to grow and engage peer communities, design agendas and identify key areas of interest. Developed event cycle roadmap, competitive positioning and sales enablement materials. Managing a content strategy for corporate communications, white papers, outbound marketing, and digital branding.Top team contributor in partner sales bringing in over 60% in total revenue across the brand portfolio in launch markets

Worked with founders to innovate and launch Scratch-it, an Email Marketing Solution helping brands engage their audiences across a variety of platforms. Developed a product roadmap and go-to-market strategy (positioning, pricing, packaging) focused on matching market needs, clear positioning, and sales enablement. Paired with product and engineering teams to define product release requirements. Utilized marketing automation software (Marketo, Eloqua) to collect and analyze market data with a focus on competitors, customers, and new channels. Improved digital saturation during rolling launch phase by developing content for website, blog and social media channels. Implemented agile project management methodologies using Pivotal Tracker and Basecamp.

Developed media and communications strategies for startup consumer and nonprofit brands, Footgloss and SMART (Start Making a Reader Today). Press release creation, content marketing, media outreach and event planning. Social media and digital marketing consulting.

--Facilitated brand positioning and management of new product launches including Windows Vista, Sharepoint and Bing--Responsible for media strategy, campaigns, TV and radio outreach including satellite interviews, feeds, and media tours for Microsoft C-level executives--Facilitated and planned partner announcements with Dell, RED and the Girl Scouts of America--Developed strategies and messaging for crisis management--Created content for press materials, pitch documents, corporate interview materials, and media analysis reports

--Comprehensive marketing and media analysis solutions for corporate client needs--Conducted ongoing and project-based media measurement, research and analysis--Utilized web analytics strategies, dashboard reporting, and software monitoring/ measurement tools to provide next step recommendations based on scope of work and objectives