Devise and execute result-driven social media campaigns to drive lead generation and increase web trafficManage and implement comprehensive social media content strategies across platforms including Instagram, Facebook and LinkedinParticipate in commercial planning, production, rebrands and overall marketing strategy for diverse clientsCapture lifestyle images, events and headshots for local and national clientsDevelop scripts for platforms including Youtube, TV and RadioAnalyze and interpret social media data, extracting valuable insights to refine and optimize strategies and presenting to clientsEnsure cohesive brand messaging and consistency for clients

Produced engaging and dynamic content tailored for various social media platforms including Facebook and InstagramPhotographed events, headshots and lifestyle imageryDemonstrated proficiency in designing and populating new Wordpress websites utilizing the Dirigible platformFormulated and executed both organic and paid social media campaigns

Spearheaded the execution and completion of projects and ensured deadline goals for 12 travel tourism clientsOrchestrated all TV, radio, print and digital media relations and ad buy campaigns on behalf of clientsFunctioned as key communications liaison between client and internal staff, ensuring a clear exchange of informationProactively manage workloads, task lists and timelines to enhance overall project efficiency

At Building Brave my #1 job is to empower women. As a tech start up, the focus is in app development. I also manage several marketing initiatives including a marketing campaigns around app launch, redesign of the BB website, the Brave Conversations podcast, email marketing campaigns, graphic design, photography and videography. Efficient in Asana, Google Drive, Basecamp, and Wordpress.

My job at FMG was to create meaningful campaigns that solved problems for our customers across our six diverse operating businesses: Boxed Up Self-Storage, The Radisson Hotel, Forest City Pub, Rockford Apartment, Siena on Brendenwood, and Volcano Falls. I also focused on web design, branding, graphic design, public relations, copy writing, and media relations. Throw in a little photography and videography to support various campaigns including stories at Siena on Brendenwood or a promotional piece for a commercial property. Efficient in social media management, Wordpress, Instagram, Outlook.

I managed all social media accounts including Facebook, Instagram, and Snapchat. I added 1,000 Facebook followers, 40 Snap chat followers, 100 Instagram followers, and 60 Twitter followers. My hats ranged from PR to Emcee to an event photographer and anything in between. I also gained valuable skills in the live entertainment industry while enhancing skills in event planning and promotion. I conducted online survey campaigns and focus groups and gained experience in data reporting and analysis.

At Goodman Media International, I conducted extensive research to ensure the highest success in marketing campaigns. Other tasks included: compiling media lists, writing pitches, editing press releases, and participated in strategic planning sessions. Trained in Meltwater, Meltwater Buzz, and Gorkana.

My experience at RACVB was both the Summer of 2012 and Summer 2013. I mainly worked with Rockford City Market where I managed website content and social media. I attended the market every Friday to film a Vendor View video that I edited and produced using iMovie. I also have extensive experience in customer service and front desk duties (filing, answering phones, directing visitors etc)