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Allison Kelley is a Director of Engagement Analytics at ACLU at ACLU. She possess expertise in data analysis, analytics, google analytics, tableau, microsoft office and 71 more skills. Colleagues describe her as "I had the pleasure of working with Allison at the NFL. There is no coincidence that during her tenure she received the Commissioner’s Award for Unsung Hero, which describes who Allison is as a person. At the NFL, she led the initiative to aggregate data across multiple departments and sources, which resulted in more efficient data reporting for the entire organization. Allison has the unique ability of communicating highly technical, complex information in a digestible and concise format. Not only did she manage large teams of data scientists, but also presented to C-suite executives and took the time to teach me how to structure code. Throughout my career, Allison is someone I continually mention to others as a great example of a coworker and leader. Allison is truly the hero you want on your team to champion the business!", "Allison is an analytics leader who is always thinking about the impact of her team's work on the business, always motivated not just by whether or not a stakeholder wants some insight, but what the stakeholder will DO with that information once they have it. This means she builds exceptional and collaborative relationships with senior leaders, but also that she instills this focus and dedication to the analysts and data scientists she manages. She has a great mix of candor and reliability -- when she says she will do something, stakeholders and I know it will get done and will get done excellently. On top of all these leadership skills, she's also a great analytical thinker -- able to dive deeply into everything from a marketing mix model to a relationship management-based insights report. I would be thrilled to work with, or even for, Allison again.", and "I had the pleasure of working with Allison at a large IPG-owned ad agency (FCB). Agency work can be challenging: deadlines are tight; vendors aren't always able to provide clean datasets; and reporting is the bear that really never goes away. That is, until you get Allison involved! The Agency was transitioning from Excel-based reporting to the use of Tableau Software at the time. And though Allison was relatively new to Tableau, she was able to not only learn the product quickly but also to become the team's recognized expert in its use. Her ability to move insights into a Tableau-based process not only decreased time-to-production but also allowed much more interesting data visualizations. In fact, she later became so fluent in the tool that Tableau Software selected one of her visualizations as "Viz of the Day" (from among tens of thousands). I cite the Tableau example because its a reflection of her broader personality traits -- high intelligence, strong interest in learning, ability to drive to a solution. She will make a great addition (or lead) for any analytically-oriented group."
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Director Of Engagement AnalyticsAclu Nov 2019 - PresentNew York, UsLeading a team of analysts, data scientists, and researchers in partnership with data engineering to measure and optimize marketing efforts, inform financial, budget, and strategy decisions, and build BI offerings for the organization. What do we do?We fight alongside our advocates in the streets. Whether it’s engaging voters to support key ballot measures that advance their rights, or identifying patterns of racial disparity that support a case for change, our team works with our organizers and advocacy staff to bring relevant data to the fight.We use data to better engage our members and supporters. People want to hear from the ACLU and know how they can pitch in with the fight! We work with our fundraising, digital, and communications teams to build communities and share with our constituents the content they’re interested in, when and how they want it.We measure our successes and learn from our mistakes. The ACLU is constantly innovating and trying new tools in the fight for civil liberties. Our team helps the organization test and evaluate new strategies and tactics to maximize our impact. -
Senior Manager | Data And Analytics, ItNational Football League (Nfl) Dec 2018 - Oct 2019New York, Ny, UsLed a team of analysts, data engineers, and project managers responsible for the full cycle of data from data capture to warehousing to dashboarding/storytelling. -- Developed a league-wide data and reporting strategy for game, player, and officiating data, marketing and CRM data, ticket sales, tv ratings, digital and social data.-- Led team to build the league’s first comprehensive media data warehouse-- Transitioned media & marketing reporting from manual spreadsheets to automated, interactive dashboards for the league & 32 clubs -
Manager | Data And Analytics, ItNational Football League (Nfl) Oct 2017 - Dec 2018New York, Ny, Us- Focus on data warehouse and visualization - Responsible for managing the full cycle of data used by various stakeholders within the NFL from data capture to warehousing to dashboarding/storytelling.- Working as part of the IT team with business stakeholders to develop and implement a strategy to align our data collection, storage, and outputs to drive key strategic decisions. -
Senior Analyst | Media IntelligenceNational Football League (Nfl) Apr 2015 - Oct 2017New York, Ny, Us- Developing the league’s first comprehensive media data warehouse with a team of javascript developers, data engineers, and architects- Utilizing several APIs across the TV, Digital, and Social landscape to automate data collection- Transitioning 32 teams and league media analytics reporting to self-serve cloud environment with supporting data visualization -
Senior Associate, Analytics & OptimizationRosetta Consulting Apr 2013 - Apr 2015Hamilton, Nj, Us- Implemented first automated dashboard for the agency, integrating cloud and on-prem SQL based data with intelligible data visualization- Improved forecasting with introduction of R to the practice, improving one client's forecast accuracy to within 1%- Led major retail client to 11% YoY online revenue growth over the 2014 holiday season -
Analytics ConsultantCouncil On Foreign Relations Apr 2013 - Apr 2015New York, Ny, Us- Advised in creating new key performance indicators and aligning data collection with business objectives- Created the most-viewed content in the history of CFR with the Vaccine-Preventable Disease Map (featured by NPR, Business Insider, Center for Data Innovation, and more!) -
Strategic AnalystFcb Dec 2011 - Apr 2013New York, New York, Us- Developed improved ROI model for a transportation agency, leveraging qualitative consumer data and quantitative behavioral data- Merged marketing channel data with patient Rx data to optimize campaign spending for healthcare client -
Physics Research AssistantUniversity At Albany, Suny May 2011 - Sep 2011Albany, N.Y., UsResponsible for assisting in quantum foundations research, specifically a project on deriving unitary transformation from no-signaling -
Information Technologies InternCliffstar Corporation May 2008 - Aug 2008Dunkirk, Ny, UsResponsible for gathering and compiling data on the use of technology across the company and optimizing to ensure efficiency of the technological processes used.
Allison Kelley Skills
Allison Kelley Education Details
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University At AlbanyMathematics
Frequently Asked Questions about Allison Kelley
What company does Allison Kelley work for?
Allison Kelley works for Aclu
What is Allison Kelley's role at the current company?
Allison Kelley's current role is Director of Engagement Analytics at ACLU.
What is Allison Kelley's email address?
Allison Kelley's email address is al****@****nfl.com
What is Allison Kelley's direct phone number?
Allison Kelley's direct phone number is +121245*****
What schools did Allison Kelley attend?
Allison Kelley attended University At Albany.
What skills is Allison Kelley known for?
Allison Kelley has skills like Data Analysis, Analytics, Google Analytics, Tableau, Microsoft Office, Microsoft Excel, Sql, Html, Segmentation, Statistical Data Analysis, Time Series Analysis, Attribution Modeling.
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