Oversees all marketing initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and customer experience. Responsible for demand and lead generation strategies to attract and retain customers. Leads content and channel optimization, brand consistency, segmentation and localization activities to meet business goals. Monitors, tracks and ensures ROI with meaningful measurements. Fluent in web analytics, social media marketing… Show more Oversees all marketing initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and customer experience. Responsible for demand and lead generation strategies to attract and retain customers. Leads content and channel optimization, brand consistency, segmentation and localization activities to meet business goals. Monitors, tracks and ensures ROI with meaningful measurements. Fluent in web analytics, social media marketing, email marketing, automation, Agile marketing methodologies, and marketing technology. Show less

Member of the Business Leadership Team responsible for integrated marketing activities and champion of the customer experience while balancing the realities of business needs. Responsibilities include strategy development, campaigns, activation tactics, lead generation and digital executions to achieve objectives. Establish content marketing strategy including website optimization, SEO, social media management/listening, SEM, display and re-targeting advertising. Evaluate the customer journey… Show more Member of the Business Leadership Team responsible for integrated marketing activities and champion of the customer experience while balancing the realities of business needs. Responsibilities include strategy development, campaigns, activation tactics, lead generation and digital executions to achieve objectives. Establish content marketing strategy including website optimization, SEO, social media management/listening, SEM, display and re-targeting advertising. Evaluate the customer journey including development of a 360-Degree Customer View to enhance the customer experience. Understand pain points and identify opportunities that existing customers have with our products impacting retention and challenges potential customers have with selecting our products. Evaluate business procedures and technology; ensure processes drive consistency and accuracy, create documentation as needed. Assess marketing technology to increase tool functionality, identify automation opportunities and execute integrations. Show less

Senior member of Marketing Leadership responsible for establishing tools, processes and operational efficiencies to support marketing effectiveness and ROI. Liaison with key business leaders to meet strategic objectives and drive organizational change. Lead a team of digital marketing managers and analysts who are responsible for marketing technology & systems administration, web properties/microsites, SEO/UX, marketing automation platforms, asset management, social listening & agile marketing… Show more Senior member of Marketing Leadership responsible for establishing tools, processes and operational efficiencies to support marketing effectiveness and ROI. Liaison with key business leaders to meet strategic objectives and drive organizational change. Lead a team of digital marketing managers and analysts who are responsible for marketing technology & systems administration, web properties/microsites, SEO/UX, marketing automation platforms, asset management, social listening & agile marketing execution. Responsible for performance tracking of marketing investment, establishment of KPIs and analysis to ensure ROI. Show less

Executed brand strategy & vision for the commercial fiber brand ANTRON®. Evolved brand equity and identified new opportunities to maximize long-term business performance. Developed and implemented integrated marketing campaigns for the commercial market. Collaborated with Brand, Business Operations, R&D, Market Insights, Sales, Mills and Finance to deliver against key short and long-term priorities aligned with the brand vision.

Developed short- and long-term marketing plans including analysis of market information, competitive data and product functionality. Managed product development for AT&T’s performance product line of existing, new and emerging products and technologies. Worked with cross-functional stakeholders to ensure project deliverables/timelines were met. Leadership experience in managing subordinates.

Served as primary point of contact representing Sales to identify and document business needs, current operational procedures, streamline processes, establish standardized policies, practices and procedures and/or develop new or modified information systems. Conduit to marketing for field team feedback on consumer sales tools and raising technical challenges to improve product features.

Responsible for business case development for financial funding and implementation of new products associated with the Yellow and White Page directories. Key activities included research, product specifications, fulfillment testing, market introduction and training for new products, as well as technology enhancements and process improvements of existing products. Managed cross-functional teams and vendors to ensure successful execution.

Coordinate with external vendors, estimating, customer service, scheduling and upper management to meet customer production schedules, ensuring the timeliness and accuracy of print material and specialty items.

Organized and communicated job requirements while monitoring assigned print projects through production and shipping process.