Partnering with top Financial Service customers to bring their marketing strategy to life on TikTok.

I'm excited to be leading the CPG Care Client Solutions team at TikTok out of Chicago. We partner with TikTok's top advertisers to help them achieve their business outcomes and spark joy on the most entertaining and joyful platform out there.

Led a team of 7 product specialists responsible for bringing Twitter's newest monetization products to market. Oversaw the collaboration of cross-functional product teams to lead the launch of over 15 new products & enhancements in only 6 months, the fastest velocity of shipping revenue products in the history of Twitter. Provided product support to the sales team through monthly product update meetings, optimization of sales enablement materials, and regular training on the new products. While we were able to accomplish so much in a short amount of time, I am most proud of being able to successfully provide clarity and restore order in a constantly changing and chaotic environment by balancing the needs of my team with the areas that needed the most urgent attention.

Developed and launched a brand new immersive training program designed to advance seller skills related to Twitter’s complex Performance Advertising Products in order to support and grow Web Traffic and Mobile App revenue. Accelerate was delivered to over 400 Account Managers, Client Partners and Managers based all over the world including US, Canada, Brazil, Dublin, London, Dubai, France, Singapore, India and Japan. The program successfully increased seller knowledge of our performance products by 50% across topics like campaign structure, optimization, web campaign measurement, pixel implementation and troubleshooting, mobile app measurement and objection handling.

Became a leader of Account Management globally, advocating for AMs and implementing tools, training, and necessary support to drive satisfaction and retention. Identified gaps in organizational structure and became the creator and first person to hold the title of Lead Client Account Manager in 2018.

Partnered with Twitter’s top advertisers in Automotive and CPG leading campaign strategy and optimization to drive key business outcomes. Consistently recognized as a top AM based on % delivery to goal. Most notable account was Nestlé where I managed the $20MM global upfront partnership for 5 years.

Brand Channel Manager on the Buick account regularly developing content, plans and social media strategies for the well known automotive brand. Increased brand's Facebook fans by over 100% after 2 months to over 300,000 fans.

Manages and maintains day to day operations of Chevrolet social media channels including Facebook, Twitter, YouTube and Google+. Develops content, monitors channels, engages with audience, reports on trends, success and recommendations. Represents Big Fuel at weekly collaboration meetings with GM Social Customer Service team. Also responsible for implementing and managing Big Fuel's internal compliance monitoring program.

Responsible for greeting clients and guests of the company, trusted to uphold the company reputation as the “face” of CE and required to oversee various security procedures including employee badge enforcement and emergency procedure response. Position allows for assistance with numerous internal projects with Marketing and Communications and Social Media Departments.

Assists the Director of Alumni Engagement by planning regional events, updating the College website, Facebook and twitter pages with student and alumni happenings. Developed and maintained the Albion Connections web page using Joomla program.

Seasonal Employment only - Assisted customers on the sales floor by making suggestions and directing them to different areas of the store, assisted customers at the register, and checked and updated inventory records.

Summer Internship - Assisted in the development of various media campaigns through brand development, and web site traffic growth. Closely tracked online ad placements for multiple clients, checked weekly television spots and attended weekly update meetings to discuss progress on targeted television networks. Became proficient in the use of MRI, CORE, Atlas, and Radian 6 tools.

Summer Internship - Managed incoming and outgoing invoices for the general contracting partnership, kept track of and organized payment records from various clients and vendors, and gained expertise in Microsoft office programs.