Allison Kitzerow Email & Phone Number

Racine, Wi

Manage internal, public relations and investor communications for this publicly traded company. Key Achievements: Served as internal project leader for the Johnson Outdoors / National Wildlife Federation partnership on the Clean Earth Challenge.Managed all internal and external communications during the COVID-19 pandemic, including: A COVID-19 Playbook for all manufacturing locations, weekly executive communications, and executive media interview preparation for the NY Times and Racine Journal Times.Served as Project Lead for the filming of an episode on the Old Town® brand for the new Magnolia Network on Discovery+ in spring 2021.Responsible for drafting all press releases, scripts and Q&A messages for JOUT quarterly earnings calls with investors, as well as project manage the annual report.Drafted change communications for the company to include reorganizations, process changes and divestitures.

Completed the 6-month certification process to become a Forest Therapy Guide through the Association for Nature & Forest Therapy (2022), including a nature immersion in Costa Rica (2023). To learn more about this certification, visit: www.anft.earthI am in the process of building a part-time wellness service business to offer forest therapy to various target clients.

Milwaukee, Wi

Managed a team of 15 content creators (Writing, Editing, Design and Videoteams) who produced content for Zywave’s flagship product, Broker Briefcase, anonline content library of 16,000 pieces of content. Additionally, my team ledZywave’s employee communication effort and provided support for othercorporate content requests. Key Achievements:Put together a communications plan to successfully lead Zywavethrough recent change management.Assisted senior executives with large communication projects, includingquarterly Town Hall presentations and a thought leadership blog.Created and launched an employee news site to put out news faster,put all news in one central location, and cut the amount of time myteam spends on internal communications by 60%.Project managed a 65-piece Employee Benefits Communication Planproject that has been well-received by our clients.

Greater Milwaukee Area

Managed a team of six content creators who produced content for BrokerBriefcase. Also, project managed Zywave’s monthly employee newsletter. Key Achievements:Created new roles on the team for talent management and employeedevelopment.Started to take on internal communication strategy, including proposingand implementing two new content ideas (a weekly newsletter and aYearbook).

Greater Milwaukee Area

Created new content and maintained existing content in a variety of formats onproperty & casualty (P&C) insurance topics. Key Achievements:Created “The Management File” series, written for an employeraudience and covered various complex topics, including: D&Oinsurance, risks for family-owned businesses and more.

Milwaukee, Wi

Managed all communications for this war veterans nonprofit, including brochurewriting, marketing copy, annual report, weekly e-newsletter and ceremony scriptwriting. Additionally, coordinated media interviews and assisted with some grantwriting. Key Achievements:Coordinated ceremony, script, media and presenters, includingmembers of Congress and high-ranking military leaders for Dryhootch’scoffee house grand opening ceremony on Brady Street in August 2010.Was the “face” of Dryhootch in “Around the Corner with JohnMcGivern.”

Arlington Heights, Fort Sheridan, Il

Deployed to Kuwait and Iraq for Operation Iraqi Freedom from Dec. 2002through March 2004. Key Achievements:Assisted in building Iraq’s largest prison camp (Camp Bucca) and thenserved as a prison guard in that camp.Testified before a congressional-appointed committee on NationalGuard and Reserve deployment experience. See C-SPAN2 video of thattestimony.Was sought out by various organizations to deliver more than 15speeches on my deployment to Iraq. See notable one: WisconsinVeterans Story Project for Milwaukee Public Television.

This was an invaluable internship in which I gained experience in public relations and gained a greater appreciation for the city of Milwaukee. Worked closely with the PR Manager on a variety of writing assignments, including press releases, e-newsletters, and radio talking points.

Adjudicated veterans claims for the VA’s “pension” program. Key Achievements:Served as the team leader for the Congressional Team and ensured allwritten and oral communication between the Milwaukee VA, the WhiteHouse and congressional offices in a 12-state region, met high qualitystandards and strict deadlines.

Master Of Arts - Ma, Professional & Technical Writing

Bachelor Of Arts - Ba, Double Major In Psychology And Writing Intensive English

Activities and Societies: Participated in Air Force ROTC until 9/11 when I dropped out and enlisted in the Army Reserve. I also rowed.