- Leading a go-to-market product marketing team to drive revenue and business impact

- Led the creation of foundational product marketing assets including value propositions and persons- Spearheaded new competitive messaging to better tell our story to our ideal customers- Created an Enterprise segment lens for product marketing including segment assessments and dedicated storytelling

Established the foundation for product marketing at a high-growth technology company- Created comprehensive narratives to drive platform adoption- Built an infrastructure of product resources to increase product comprehension- Partnered cross functionally to build a GTM process for new products and features

- Led partnership marketing strategies to drive customer awareness and acquisition for a business travel technology product-Owned the go-to-market product strategy for The Wall Street Journal Business Travel Service (WSJBTS), a white-labeled product built in partnership with The Wall Street Journal- Built and executed the end-to-end multi-channel marketing strategy for WSJBTS including special offers and strategies for WSJ+ members (WSJ’s loyalty program)- Worked directly with the company co-founders (CEO and CSO) to build business cases for new products in the P&C and Life insurance industries including customer discovery, market research, and pricing analysis- Launched the WSJBTS retention program to drive customer retention and drive incremental bookings- Led a cross-functional team to implement partner strategies across multiple channels and teams- Developed a net new partnership pipeline with bespoke strategies to launch new programs with F500companies- Presented regularly to senior leadership internally and at partner companies

-Designed new value propositions and storylines for merchants in the State & Local Government and Education industries to capture a large revenue opportunity-Created new collateral and messaging to support sales outreach and client management interactions-Built a two-pronged strategy to grow AmEx acceptance at large U.S. merchants and to resolve structural obstacles like pricing concerns, marketing difficulties, lack of market presence and operational issues

- Defined product strategy and loyalty initiatives for a large Co-Brand portfolio to increase engagement, drive satisfaction and optimize profitability- Performed strategic product analysis to assess current benefits, identified opportunity areas, and proposed changes to increase spend and engagement- Developed a comprehensive marketing strategy and PR plan to boost awareness, improve marketplace perceptions, and drive overall spend and stays- Managed internal and external partnerships by establishing shared goals, accountability and trust- Owned P&L for both card products

- Managed a portfolio of 36 partners including negotiation contracts and building strategies to drive bookings- Launched multi-partner, multi-channel marketing campaigns, and led ongoing program management - Organized and presented best marketing practices at 2 annual FH&R Forums attended by 300 hotel partners

- Supported VP of Marketing and VP of Strategic Partnerships- Communicated with external partners and outside vendors to facilitate FH&R program- Analyzed hotel data to determine the importance of partnership with American Express Travel- Organized administrative aspects of FH&R Forum and Preferred Partner Forums- Developed travel marketing campaign for Departures and Travel and Leisure magazines