– Lead the UX strategy across all digital touch points, working in partnership with UX team members dedicated to individual work streams, Engineering leadership, and stakeholders across the business– Manage and evolve the WoJo Design System Figma libraries and documentation– Mentor and train UX team members in various discipline skills and software skills

– Lead & own the design, documentation, Figma library build, and maintenance of the first cross-brand, cross-platform primitive component design system at EF World Journeys (WOJO).– Oversee the UI design work for the EF Go Ahead Tours’ digital post-purchase and on-tour products while ensuring consistency across platforms.– Craft beautiful and functional UI solutions that meet user needs, solve real business problems, and champion design best practices. – Contribute to roadmap strategy, connect design to business objectives, and determine scope of complex projects in collaboration with Product & Engineering. – Conduct lean user research and testing to inform iteration cycles.– Evolve processes and frameworks that can help guide and shape the UXD team’s structure and drive efficiency.Key Projects: WOJO UI and WOJO Storyblok Design Systems, Mobile App Design, MyAccount Iterations, Checkout Research

– Shape the responsive web and mobile app experiences for the EF Go Ahead Tours product alongside a small UXD team of 4 by crafting beautiful and functional solutions that meet user needs, solve real business problems, and champion e-commerce design best practices. – Conduct stakeholder workshops and reviews to gain internal buy-in on design concepts. – Work hand-in-hand with product managers to define problems and opportunities based on both qualitative and quantitative information. – Collaborate with in-house developers to build a modular, reusable design system.Key Projects: Mobile App Design, MyAccount Redesign, Product Discovery & Site Search Enhancements, Checkout Optimization, Product Page Iterations

– Collaborated with the Creative Director to establish new workflows and design processes to enhance the quality of the work while leading a team of 6 designers.– Owned the user experience and visual design direction of custom responsive WordPress and Drupal websites for clients in the travel, education, and healthcare industries. Translated research insights into wireframes, create moodboards as well as visual designs, and conduct QA. Presented regularly to clients to develop a strong rapport and gain stakeholder buy-in.– Oversaw and mentored junior visual designers to nurture their understanding of the responsive web and to deliver thoughtful, on-time work.

Led the visual and interactive design direction for omni-channel e-commerce experiences, B2B sites, and financial dashboards. Managed junior designers to create cohesive, on-brand visual design systems. Worked seamlessly with fellow Creatives, UX designers, and front-end developers to craft working prototypes for comprehensive user testing. Key clients: adidas, LEGO, select financial services clients

Worked with multidisciplinary teams to design immersive digital experiences for clients, including online and mobile advertising, responsive e-commerce site design, and financial dashboards. Collaborated with UX designers and developers to sketch and brainstorm strong user experiences. Created static comps and site UI. Actively defined and documented brand styles. Assisted in the creation of assets for pitches and prototypes. Designed branded presentation materials using graphics, motion, and data visualizations. Presented design work regularly both internally and to the client.Key clients: adidas, LEGO, Reebok, Mass Mutual, Royal Caribbean

Designed financial dashboards, online retirement planning tools, and a responsive e-commerce site under the direction of an Art Director or Creative Director. Produced static comps that were both on-brand and visually refined. Collaboratively brainstormed and sketched with UX designers and copywriters to formulate strong conceptual design direction. Assisted in the creation of assets for interactive prototypes. Presented creative comps internally and to the client. Documented styles and compiled client-ready deliverables. Key clients: Royal Caribbean, select financial services clients

Created static and interactive graphics to accompany stories. Assisted in the brainstorming and redesign of multiple pages belonging to NPR.org. Conducted and presented research on existing NPR assets. Operated under tight news deadlines.

Managed and collaborated with a team of designers and developers to create a blog and a responsive website, showcasing stories with multimedia components. Produced wireframe concepts, conducted browser testing, and compiled detailed specifications for the desktop, tablet, and mobile sites.