First Vice President, Creative Services
CurrentCreative services leader, responsible for both consumer-facing and investor-facing products – including corporate and property websites, consumer collateral materials, print and digital advertising, marketing books, investor reporting materials and special projects. Managed photographers, videographers and editors domestically and internationally to provide media resources for all marketing materials. Notably, oversaw the execution and rollout of custom video marketing media for the entire portfolio of 100+ multifamily properties over the course of only three months, when Covid restrictions eliminated in-person tours onsite. Also, redesigned corporate website and investor-facing materials to reflect a more modern, streamlined marketing and reporting strategy.Additionally, supervised external PR agencies representing our interests both domestically and abroad. Directed the PR strategy and marketing launch of our multifamily portfolio and consumer-facing brand in Australia.
