Allison Marsh

Allison Marsh Email and Phone Number

Insights, CX and Strategy @ Under Armour
Allison Marsh's Location
North Foxborough, Massachusetts, United States, United States
Allison Marsh's Contact Details
About Allison Marsh

Talented, driven research professional with accomplished background in strategic planning and research project management. Demonstrated expertise in applying qualitative and quantitative research methods to provide business partners and key stakeholders with invaluable information to drive results. Insightful consultant with proven ability to understand and translate consumer trends into intuitive marketing solutions. Advanced communicator with superior interpersonal skills; expert at leading cross-functional teams and developing and mentoring staff.Specialties: Primary & Secondary Research Techniques • Ethnographic Studies • Project ManagementTeam Building • Survey Design, Management & Analysis • Relationship Building • Training & DevelopmentProprietary Research Studies • Consumer Targeting Strategies • Brand Development

Allison Marsh's Current Company Details
Under Armour

Under Armour

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Insights, CX and Strategy
Allison Marsh Work Experience Details
  • Under Armour
    Director Customer Experience, Voc Lead
    Under Armour Jun 2021 - Present
    Baltimore, Maryland, Us
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  • Under Armour
    Cx Strategist
    Under Armour Apr 2021 - Jun 2021
    Baltimore, Maryland, Us
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  • John Hancock
    Head Of Customer Experience
    John Hancock Mar 2019 - Feb 2021
    Boston, Ma, Us
    Developed a consistent framework to gather and analyze consumer feedback across four main business units and supplied insights on methods to enhance customer experiences. Established and implemented approaches to drive HCD efforts and key strategic objectives. Directed design thinking sessions with internal sales and DTC marketing acquisition teams to create customer segmentation, journey maps, and targeted key messaging for diverse client personas. Collaborated with global teams to align targets for Net Promoter Scores (NPS) and service recovery models.
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  • John Hancock
    Director Consumer Insights & Market Research
    John Hancock May 2016 - Mar 2019
    Boston, Ma, Us
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  • C Space
    Director Of Client & Consumer Services
    C Space Mar 2014 - May 2016
    Boston, Ma, Us
    C Space is the leading customer collaboration consultancy connecting the world's best-known brands with the people they serve to create Customer Inspired Growth.
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  • C Space
    Associate Director
    C Space Dec 2012 - Mar 2014
    Boston, Ma, Us
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  • C Space
    Senior Consultant
    C Space Sep 2011 - Dec 2012
    Boston, Ma, Us
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  • Amp Agency
    Vice President, Consumer Insights
    Amp Agency Aug 2008 - Aug 2011
    Boston, Massachusetts, Us
    Provide leadership to team of seven associates with a $2 million P&L for the Consumer Insights department. Oversee planning activities on agency integrated assignments and qualitative and quantitative research on additional research only clients. Design and implement research best practices, including research report templates, products and research toolkit. Oversee ongoing communication efforts with press and industry leaders; launched agency blog.
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  • Amp Agency
    Director, Consumer Insights
    Amp Agency May 2006 - Aug 2008
    Boston, Massachusetts, Us
    Wrote various Whitepapers, including Cause AMPlified, Women AMPlified, College AMPlified and Green AMPlified. Promoted agency’s proprietary research studies by presenting at industry conferences and existing and potential client locations.
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  • Urchin Partners Llc
    Senior Analyst
    Urchin Partners Llc Dec 2004 - May 2006
    Advised clients on impact of industry trends and news on technology vendors. Researched technology trends and wrote cycle reports on enterprise software and telecommunications, including reports on open source software, web services, web services tools, Citrix, Macromedia, XML-aware networks and databases, among others. Trained and mentored research analysts. Wrote daily reports on industry news, press releases and product announcements.
  • The Concours Group
    Associate Research Director
    The Concours Group Aug 2003 - Nov 2004
    Us
    Oversaw all aspects of Concours Group’s Results Research Projects, including budgeting, project planning, resource allocation, research methodology and client and team communication. Wrote final research reports and deliverables.
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  • Amr Research
    Research Analyst
    Amr Research 1999 - 2003
    Boston, Ma, Us
    Specialized in detailed research and analysis on ERP, IT Portfolio management and governance and outsourcing. Created and conducted in-depth market surveys. Presented research at various industry trade shows, offering insight regarding technology trends to the financial community.
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  • Thomson Financial
    Regional Analyst, Municipal Market Data
    Thomson Financial Jun 1997 - Dec 1999
    Us
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Allison Marsh Skills

Market Research Research Qualitative Research Analysis Survey Design Integrated Marketing Brand Development Quantitative Research Customer Insight Marketing Consumer Behaviour Leadership Cross Functional Team Leadership Management Marketing Research Marketing Strategy Analytics Strategy

Allison Marsh Education Details

  • Boston College
    Boston College
    Economics
  • Flinders University
    Flinders University
  • Mansfield High School
    Mansfield High School

Frequently Asked Questions about Allison Marsh

What company does Allison Marsh work for?

Allison Marsh works for Under Armour

What is Allison Marsh's role at the current company?

Allison Marsh's current role is Insights, CX and Strategy.

What is Allison Marsh's email address?

Allison Marsh's email address is am****@****ock.com

What is Allison Marsh's direct phone number?

Allison Marsh's direct phone number is +161795*****

What schools did Allison Marsh attend?

Allison Marsh attended Boston College, Flinders University, Mansfield High School.

What skills is Allison Marsh known for?

Allison Marsh has skills like Market Research, Research, Qualitative Research, Analysis, Survey Design, Integrated Marketing, Brand Development, Quantitative Research, Customer Insight, Marketing, Consumer Behaviour, Leadership.

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