Allison Mccleary Email & Phone Number

Charleston, South Carolina Area

∙Generate original content and write monthly blog posts with an emphasis on local content and issues affecting moms. ∙Was awarded "Top Blog Post of 2020" based on page views (highest number of views for the year)∙Wrote 2 of the “Top 4 Most Popular Posts” in 2017, 2018 and 2019 and consistently have one of the “most read” monthly posts.∙Actively participate and respond to social media comments from readers.∙Contribute, engage, brainstorm and collaborate with fellow contributors on post ideas and topical issues.

Highly focused on effective communication efforts to current families and prospective families through social media, email communication, PR, and events.

Charleston, South Carolina Area

Small business marketing consultant for a wide range of clients including real estate and insurance agent clients. Specializing in content marketing, social media strategy and brand development.

Charleston, South Carolina Area

∙Promoted to Director of Development after 2 months because of my track record of organized, effective marketing strategies with a quick return on investment using a very limited marketing and advertising budget.∙Developed a comprehensive brand awareness campaign to bring in new patrons, promote individual shows and educational programs through press releases, interviews with local media, social media and a new focus on SEO.∙Day-to-day tasks include promoting and marketing musical theatre shows for both Charleston Performing Arts Center and the James Island Junior Theatre through social media, email marketing campaigns, press releases, and fostering relationships with local businesses. ∙Write tailored copy for social media, theatre’s website, email campaigns, press releases, formal letters, and patron communications, ensuring consistent, current messaging and branding throughout all platforms. ∙Planned and executed 3 special theater events to bring in new patrons and build a sense of community on James Island.∙Prepared, promoted, interviewed interns, recruited business partners, and managed 4 weeks of summer camp for the theater.

Charleston, South Carolina Area

∙Solely responsible for the financial management, process development, client communications, marketing, advertising and social media for two start-up companies. ∙Planned, developed, designed and created the company website from the ground-up with a special focus on SEO and customer ease-of-use.∙Daily extensive communication with all stakeholders to identify, review and remedy current and potential problems with special emphasis on communications strategy.

Columbus, Ohio Area

∙Listened, consulted and advised partner agents on thoughtful marketing and advertising strategies that accomplished their business goals and grew their companies. ∙Planned and executed major events for the agents and Grange Insurance including a charity football classic and company Road Show. ∙Served as a liaison between the agent and the in-house creative team on advertising creation which required management of expectations and personalities.

∙Developed and launched a complete social media plan from scratch∙Collaborate with Marketing Manager on all marketing programs for Matthews Paint including direct marketing, email campaigns, print advertising, and internet marketing efforts∙Work closely with advertising agency on marketing material and advertising copy both electronically and in print∙Develop and nurture relationships with designers and architects∙Coordinate all trade show efforts including organization, budgeting, logistics, day-of implementation, management ofsales representatives, show follow-up and analysis of leads∙Cultivate comprehensive and cohesive advertising and marketing plans based on the company’s goals and resources with special focus on innovative options including social media and new, undeveloped markets

Greater Minneapolis-St. Paul Area

∙Supported multiple Portfolio Managers while coordinating special market projects∙Created, built and maintained relationships that enhanced business performance, including sales team and vendorrelations∙Managed the Focus on Energy, Ground Source Heat Pump and Bulb Recycling programs in Wisconsin, Colorado, New Mexico and Minnesota∙Maintained database reports and online tracking of promotions and process issues∙Organized and participated in special promotions, trade shows, training seminars and vendor visits

Greater Minneapolis-St. Paul Area

∙Wrote copy for direct mail, e-mail and web site promotion of several graduate programs∙Coordinated print projects with designers and account representatives∙Performed market research including analysis of competitive data and personal interviews with alumni∙Compiled and analyzed budget information to calculate promotion response rates and efficacy

Master Of Business Administration - Mba

Bachelor'S, Marketing Management, English

Activities and Societies: American Marketing Association, Dance Team