Allison Mcdaniel Email & Phone Number

Greater Philadelphia Area

Develop and execute internal and external communication strategies to ensure that Janney's corporate communications appropriately reflect the Firm’s brand and culture, and positively portray our businesses and people to external audiences.

Philadelphia, Pa

-Developed communications plans to promote and enhance GLDP’s advocacy efforts and drive broader awareness of organ and tissue donation in the region.-Created media relations strategy for print, broadcast, and online media, increasing media placement 42%.-Responded to regional, national, and international media inquiries, and served as a spokesperson for the organization.-Interviewed donor family members and transplant recipients, wrote, and promoted stories through Gift of Life’s blog and social media.-Directed external communications, including content creation and creative direction for quarterly print newsletter, monthly eNews, production of brochures, and advertising.-Wrote speaking points for CEO and VP of Administration.-Wrote public service announcements and copy for radio spots in support of organ donation.-Wrote, designed, and distributed monthly eNews, increasing the open rate 10%.

Wilmington, De

-Wrote and edited internal and external communications, including website and social media, collateral materials, monthly newsletters (both print and digital), and intranet.-Managed media relations for BCCS.-Wrote press releases, media alerts, followed up on media inquiries, and secured placement inlocal news outlets.-Worked closely with CEO to identify communication needs, and developed and executed strategicinternal and external communications campaigns.-Served as community spokesperson for BCCS at community events.-Wrote, organized and submitted responses to requests for proposals (RFPs) for grant opportunities.

Warminster, Pa

-Developed, wrote, set creative direction, and provided production oversight of marketing andcommunication materials, including marketing direct mail campaigns, branch promotional campaigns, advertising, website maintenance and redesign, social media, and monthly newsletter.-Created marketing and communication strategic plan and oversaw $600,000 annual budget.-Managed media relations.-Wrote press releases and media alerts and crafted messaging and speaking points for CEO.-Organized kick-off meetings and presented new marketing campaigns to all staff.

Philadelphia, Pa

-Wrote content for “In the Community” section of Comcast’s website.-Managed community advertising. Wrote copy, directed design, and successfully met deadlines.-Created bi-weekly newsletter for executives with key messaging about the Comcast Foundation’s work in the community.-Interviewed Comcast employees from across the country, wrote stories, and shared through the organization's intranet, which was viewed by more than 30,000 Comcast employees.-Wrote Comcast Cares Day and the United Way speaking points for CEO and President.

Master Of Arts, Strategic Communication

Bachelor Of Arts, English