After seeing lots of berries being dumped over the fence to the cows next door because of some OTT supermarket specifications Allison realised it was time to do something about it. She started freezing these perfectly ripe flavoursome berries which was the start to My Berries. Since founding My Berries with her husband in 2013 her focus turned towards saving these berries and processing them to create healthy Aussie grown frozen berries and other value-added products. Holding a Master of Science in regulation, Allison is passionate about safe, ethically sourced, local Aussie grown produce, which is evident throughout her business. Not only has Allison seen first-hand the importance of sound nutrition, she lives by this and wants the best of the best when it comes to feeding her two young boys. With an entrepreneurial skill and a passion for ethical food growing and manufacturing practices, Allison has innovatively found a way of using the berries that would otherwise be wasted to create food security and employment in their local area. With a careful choice of farming and manufacturing partners, who share Allison’s ethics and values, My Berries is able to continuously offer fruit and fruit products that meet exceptionally high standards of nutrition, taste and sustainability.