Allison (Mehringer) Cramer Email & Phone Number

Austin, Tx, Us

Houston, Texas, Us

Led marketing organization tasked with building market preference and a strong pipeline for a $900M+ SaaS business with 350+% ARR growth covering multiple portfolios including AIOps/Observability, DevOps, SecOps, and ITSM.• Developed account-based marketing programs set to drive significant growth in new logo pipeline and improve conversation rates delivering $1.2B in pipe and 77% improvement in closed deals year over year.• Built deep technical marketing content, inclusive of trials, to accelerate pipeline growth and lifecycle.• Created broad community of customer advocacy champions with executive advisory boards, user groups, meet-ups, and hackathons which led to a burst in customer stories and endorsements. • Earned top positions in Forrester and Gartner reports, greatly improving the analyst, market, and customer perceptions of product capabilities, vision, and value.

Houston, Texas, Us

Led all marketing functions for a $950M+ business covering multiple portfolios and integrating multiple broad scale acquisitions in DevOps and Security.• Re-branded product offerings from multiple acquisitions (Compuware and RSM Partners) into single unified brand portfolio, while preserving the value of the pre-existing brands and successfully transferring their value to the new brand in 12 months.• Integrated the marketing organizations, migrated customer data, rebranded and re-routed all external and internal content, while maintaining demand gen momentum and reputation of a high performing team.• Created unique voice and image for BMC AMI brand, driving excitement and interest resulting in 80% unaided awareness in key target markets – up from 40% the previous year - and 90%+ positive brand perception across key attributes.• Built comprehensive persona-based go-to-market plans designed to build preference for BMC AMI brand, and strong pipeline for sales organization with 115% goal attainment.

Houston, Texas, Us

Led organization driving strategic messaging, thought leadership, and C-level intimacy programs for $2B+ enterprise software business.• Designed company-wide messaging and enablement deployed across all business units, sales, and marketing functions, i.e. events, demand generation, and executive briefings.• Redesigned and built alignment to support a marketing launch process that would evolve from annual big releases to an agile monthly cadence which better supported SaaS offerings and had greater impact in the market.• Presented and authored DevOps, Cloud transformation, and IT strategy material at events such as AWS Reinvent, and smaller regional events around the world.

Houston, Texas, Us

Led team delivering all marketing functions for $200M+ revenue security operations business achieving 122% of plan.• Led and executed launch, while also building the enablement and support infrastructure required to support BMC’s first Security product, and it’s first SaaS product offering. • Launched cloud-based vulnerability management SaaS product, and delivered organization’s first free trial creating a frictionless sales process.• Developed two annual security surveys working with Forbes Insights investigating industry trends and strategy, resulting in media pick up in Wall Street Journal, millions of social impressions, and $15M in pipeline.• Conducted speaking tour inclusive of industry events, and BMC driven roadshows to educate and inspire customers, the market, press, and analysts.• Developed robust partner ecosystem to build new revenue paths, and drive programs for customer adoption.

San Jose, California, Us

Led team delivering all marketing functions for $30M+ revenue continuous delivery portfolio, achieving 100%+ of plan• Developed original messaging narratives for the “Modern Software Factory” campaigns to support DevOps, ITOM, and AppDev portfolios, which are still used today.• Created messaging, positioning and campaign strategy for continuous delivery portfolio with associated assets, nurture flows, and enablement support yielding 80%+ improvement in marketing pipeline, and 15% improvement in conversions.• Built new enablement framework focused on JIT enablement, dynamic asset delivery, and leadership/social community driven learning and coaching, which improved conversion rates and sales team performance metrics.• Released first ever trial for release automation (Nolio) portfolio and built “open source” program for customer community to submit and share code in hub. • Drove analyst relations strategy to build mindshare in and acceptance of emerging DevOps tool categories, ultimately leading to leadership positions for key products.

Round Rock, Texas, Us

Round Rock, Texas, Us

Round Rock, Texas, Us

Round Rock, Texas, Us

Columbus, Indiana, Us

Amsterdam, Nl

Mba, Strategy And Finance

Bsba, International Business