Allison Minger Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

- Effectively managed and enhanced organic social media presence across platforms including LinkedIn, Instagram, Facebook, TikTok, utilizing data-driven insights to continuously refine the content strategy.- Crafted and implemented targeted social media strategies in alignment with branding and marketing objectives, driving impactful results and enhancing.

Cornelius, North Carolina, United States

- Conducted initial screenings and assessments to evaluate candidate qualifications and alignment with job requirements.-Managed and coordinated seamless interview scheduling between candidates and hiring managers, optimizing the recruitment process and ensuring efficient communication throughout.-Developed captivating visual content, including photos.

Wilmington, North Carolina, United States

• Composed and published daily social media graphics increasing engagement by 62%.
• Contributed to the marketing strategy by attending meetings, brainstorming, and researching marketingcampaigns.
• Assisted the company with rebranding, including updating the logo, business cards, and referral forms.
• Supported the CEO and Assistant Administrator with multiple assignments which were completed aheadof schedule.

Wilmington, North Carolina, United States

• Created new institutional Instagram and LinkedIn accounts and managed a social media marketingcampaign to promote awareness and community engagement.
• Constructed buyer personas, a competitor analysis, and measured important Key Performance Indicatorsto ensure the most effective social media strategies were utilized.
• Provided weekly social media analytics to the client to gauge total online engagement, impressions,reach, and clicks. In a six-week period the new campaign reached 16,226 impressions.
• Curated a variety of organic and sponsored content including stories and giveaways to fulfill clientcampaign objectives.

Wilmington, North Carolina, United States

• Created and analyzed a marketing research campaign to understand effective student recruitment andretention efforts.
• Designed, distributed, and tested various A/B social media advertisements to relevant target markets.
• Performed statistical analysis and created Pivot tables using Microsoft Excel.
• Conducted regression and analysis of variance analyses to interpret data findings.

Wilmington, North Carolina Area

• Created digital advertisements such as Facebook and Instagram posts to promote the client’s brand and achieve a strong social media presence.
• Assisted with social media marketing by curating photos and creating testimonial graphics.
• Increased social media presence for clients using Facebook, Instagram, and Pinterest.

Bachelor Of Business Administration - Bba, Marketing

International Business, 4.0

Activities and Societies: International StudentKedge Business School located in Marseille, France is the largest business school in France.