Allison Powers

Allison Powers Email and Phone Number

SEO + Digital Marketing Manager @ Thrive Health Holdings
Allison Powers's Location
Cumberland Center, Maine, United States, United States
Allison Powers's Contact Details
About Allison Powers

I have worked in Digital Marketing for the past 14 years with a strong focus on SEO and organic search. I am skilled at creating website optimization and content strategies to increase website rankings, traffic, and conversions. I have experience creating and executing strategies at every stage of the lead generation funnel through SEO, content development, conversion rate optimization, social media management, A/B testing, email campaign creation, user experience, and quality assurance.

Allison Powers's Current Company Details
Thrive Health Holdings

Thrive Health Holdings

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SEO + Digital Marketing Manager
Allison Powers Work Experience Details
  • Thrive Health Holdings
    Seo Manager
    Thrive Health Holdings Oct 2023 - Present
    Wilmington, Delaware, Us
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  • Direct Agents
    Seo Strategist
    Direct Agents Sep 2021 - Oct 2023
    New York, New York, Us
    Provide ongoing SEO insight, analysis, strategy, and deliverables for 6+ client accounts.Communicate and present to key clients and executives, providing SEO guidance on a weekly basis.Lead key e-commerce and SAAS client SEO strategies, ensuring growth and demonstrating results. Assist in SEO business development, presenting and pitching SEO services, and winning new clients. Manage, mentor, and coach junior SEO analysts.Work in collaboration with a paid search team to amplify organic and paid search performance.
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  • Paysimple
    Digital Marketing Specialist
    Paysimple Nov 2016 - Apr 2020
    Denver, Co, Us
    SEO• Responsible for generating sales leads through organic search to hit monthly acquisition targets • Developed SEO strategies to increase traffic through keyword and content optimizations • Made content recommendations and worked with Content Manager to plan and optimize content • Performed technical SEO audits and resolved issues affecting the website's performance• Worked with Content Manager to develop backlinking strategy, analyze link opportunities and remove bad links• Tracked and reported website traffic, rankings, and acquisition performance to senior managementWebMaster • Oversaw two different company websites hosted on separate CMS systems (HubSpot and Craft) • Worked with the development team to execute website changes (design, functionality, bugs, etc.)• Created landing pages for paid, organic, and social campaigns and ran A/B tests to test optimizations• Produced and managed marketing assets for partners, subsidiaries, and franchises • Developed and executed website CRO strategy to increase traffic to lead conversionsOperations• Project managed the re-architecture of the company website in 2018 • Facilitated the transition of content, assets, and site functionality from ModX CMS to Craft CMS• Launched marketing and sales email workflows, creating lists, email cadence and campaign goals • Handled the integration and information sync between Salesforce Sales CRM and HubSpot CMS • Performed operational setup for prospect and customer webinar events on a bi-monthly basis
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  • Energy Acuity
    Marketing Manager
    Energy Acuity Sep 2011 - Nov 2016
    Denver, Co, Us
    Department Leader• Coordinate media partnerships to increase brand awareness and presence at events• Collaborate with client relations team to produce and promote educational webinars • Construct surveys to gauge client satisfaction and gather feedback for product development• Track monthly marketing statistics such as web traffic, click-through-rates, and levels of engagement and present results to company president and CEOWebsite Owner • Initiated and executed a complete redesign of company website • Ownership of all copy, content and design of public website, using HubSpot design manager• Leverage HubSpot marketing platform to develop content workflows and lead gen. funnels • Optimize Google Adwords account to increase relevant traffic and lead conversions• Develop and monitor strategies to improve website SEO and increase relevant traffic Marketing Communications & Publications• Execute content creation strategies to engage subscribers and attract target audiences• Write, design and schedule email marketing campaigns for current subscribers and prospects• Create and update the design and copy for company marketing materials• Schedule and maintain company blog, manage bloggers to achieve goals and engage readers• Plan and put together monthly newsletter content to both educate and attract potential clients • Manage company social media accounts: Facebook, LinkedIn. Twitter, YouTube, and Google+
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  • Energy Acuity
    Client Marketing Associate
    Energy Acuity Sep 2011 - Apr 2012
    Denver, Co, Us
    • Work alongside marketing manager in an effort to encourage client engagement with website content and product. • Assist in the development and implementation of monthly subscriber newsletters.• Track and analyze traffic and engagement levels to identify effective content, and made recommendations based on highest performing content elements. • Assist in identifying and prioritizing company marketing objectives.
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Allison Powers Skills

Marketing Social Media Advertising Market Research Marketing Strategy Social Media Marketing Sales Email Marketing Social Networking Lead Generation Online Advertising Seo Positive Can Do Attitude Microsoft Excel Web Content Management Microsoft Office Content Development Content Marketing Powerpoint Management Facebook Marketing Communications Customer Service Microsoft Word Google Adwords Media Relations Webinar Management Inbound Lead Generation Inbound Marketing Product Marketing Creative Writing Paid Search Campaigns Web Analytics Website Administration Email Design Product Development User Experience Hubspot Constant Contact Blogging Leadership Newsletters

Allison Powers Education Details

  • Roger Williams University
    Roger Williams University
    Marketing
  • Roger Williams University - Gabelli School Of Business
    Roger Williams University - Gabelli School Of Business
    Marketing And Anthropology/Sociology

Frequently Asked Questions about Allison Powers

What company does Allison Powers work for?

Allison Powers works for Thrive Health Holdings

What is Allison Powers's role at the current company?

Allison Powers's current role is SEO + Digital Marketing Manager.

What is Allison Powers's email address?

Allison Powers's email address is ap****@****ple.com

What is Allison Powers's direct phone number?

Allison Powers's direct phone number is +172023*****

What schools did Allison Powers attend?

Allison Powers attended Roger Williams University, Roger Williams University - Gabelli School Of Business.

What are some of Allison Powers's interests?

Allison Powers has interest in Creative Marketing, Running And Playing Soccer, New England Sports Teams, Yoga, Live Music, Dancing, Outdoor Expeditions, Hiking, Rafting.

What skills is Allison Powers known for?

Allison Powers has skills like Marketing, Social Media, Advertising, Market Research, Marketing Strategy, Social Media Marketing, Sales, Email Marketing, Social Networking, Lead Generation, Online Advertising, Seo.

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