Allison Powers Email & Phone Number

Wilmington, Delaware, Us

New York, New York, Us

Provide ongoing SEO insight, analysis, strategy, and deliverables for 6+ client accounts.Communicate and present to key clients and executives, providing SEO guidance on a weekly basis.Lead key e-commerce and SAAS client SEO strategies, ensuring growth and demonstrating results. Assist in SEO business development, presenting and pitching SEO services, and winning new clients. Manage, mentor, and coach junior SEO analysts.Work in collaboration with a paid search team to amplify organic and paid search performance.

Denver, Co, Us

SEO• Responsible for generating sales leads through organic search to hit monthly acquisition targets • Developed SEO strategies to increase traffic through keyword and content optimizations • Made content recommendations and worked with Content Manager to plan and optimize content • Performed technical SEO audits and resolved issues affecting the website's performance• Worked with Content Manager to develop backlinking strategy, analyze link opportunities and remove bad links• Tracked and reported website traffic, rankings, and acquisition performance to senior managementWebMaster • Oversaw two different company websites hosted on separate CMS systems (HubSpot and Craft) • Worked with the development team to execute website changes (design, functionality, bugs, etc.)• Created landing pages for paid, organic, and social campaigns and ran A/B tests to test optimizations• Produced and managed marketing assets for partners, subsidiaries, and franchises • Developed and executed website CRO strategy to increase traffic to lead conversionsOperations• Project managed the re-architecture of the company website in 2018 • Facilitated the transition of content, assets, and site functionality from ModX CMS to Craft CMS• Launched marketing and sales email workflows, creating lists, email cadence and campaign goals • Handled the integration and information sync between Salesforce Sales CRM and HubSpot CMS • Performed operational setup for prospect and customer webinar events on a bi-monthly basis

Denver, Co, Us

Department Leader• Coordinate media partnerships to increase brand awareness and presence at events• Collaborate with client relations team to produce and promote educational webinars • Construct surveys to gauge client satisfaction and gather feedback for product development• Track monthly marketing statistics such as web traffic, click-through-rates, and levels of engagement and present results to company president and CEOWebsite Owner • Initiated and executed a complete redesign of company website • Ownership of all copy, content and design of public website, using HubSpot design manager• Leverage HubSpot marketing platform to develop content workflows and lead gen. funnels • Optimize Google Adwords account to increase relevant traffic and lead conversions• Develop and monitor strategies to improve website SEO and increase relevant traffic Marketing Communications & Publications• Execute content creation strategies to engage subscribers and attract target audiences• Write, design and schedule email marketing campaigns for current subscribers and prospects• Create and update the design and copy for company marketing materials• Schedule and maintain company blog, manage bloggers to achieve goals and engage readers• Plan and put together monthly newsletter content to both educate and attract potential clients • Manage company social media accounts: Facebook, LinkedIn. Twitter, YouTube, and Google+

Denver, Co, Us

• Work alongside marketing manager in an effort to encourage client engagement with website content and product. • Assist in the development and implementation of monthly subscriber newsletters.• Track and analyze traffic and engagement levels to identify effective content, and made recommendations based on highest performing content elements. • Assist in identifying and prioritizing company marketing objectives.

Bachelors Of Science, Marketing

Bachelors Of Science, Marketing And Anthropology/Sociology