• Supervise a team of Opticians, Technicians and Patient Care Coordinators• Perform duties related to product management, inventory management and cost of goods• Convey a customer-centric approach to customer service through leading staff performance, coaching, inspiring and developing staff to deliver unsurpassed Customer Service• Analyze practice financial data and makes recommendations regarding next steps to optimize overall practice profitability• Performs consistent staff evaluations, conducts performance management and delivers team trainings• Willingly identify solutions ways to increase revenue, improve operations and enhance customer service

• Developed and executed new product marketing plans to internal and external customers to achieve marketing objectives, drive demand and grow sales• Managed product life cycles through channels with awareness and promotion• Sought new products based off customer and industry need and feedback• Supported internal and external teams to ensure revenue and customer satisfaction goals are met• Monitored and measured plan progress as needed• Engaged with internal and external support teams by attending industry trade shows and events• Engage the pubic in social media marketing• Created campaign sales promotional materials: flyers, direct mail pieces, brochures, advertisements (online and print), newsletters, catalog and support materials to drive sales• Improved website communication and sales by continuous updates of content through email marketing campaigns and support materials such as banners

• Enhanced store profits by studying market trends to develop new product plans for new markets• Developed comprehensive knowledge via interviewing suppliers and wholesalers to negotiate costs, discounts, credit terms and shipping arrangements• Demonstrated cross-merchandising support and technical skills by updating products’ stock, as well as creating and distributing material of marketing/promotions thus enhancing written communication skills• Managed vendor promotions to ensure product verification in a timely, cost-effective and quality manner

• Generated computer database programing of MN and NE Soybean Farmers and elected officials• Developed and constructed soybean bioproduct pamphlets about farming and renewable biological resources• Organize trade shows with bioproducts and account services in Nebraska• Assisted writing and editing blogs for public and media relations for farmer testimonials on soybean webpages