Allison Rona Email and Phone Number
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I love product marketing.After holding a quota as a seller, I switched to product marketing and haven't looked back. For the past 10 years, I've worked at some of the best companies - enterprises like Pearson and B2B SaaS startups like Gem, Sendoso, and SalesIntel. I love talking to customers, really understanding how what drives them, how they're measured, and the words they say so I can infuse their voice in everything I do. I've managed teams of 7 (AEs) and 3 (PMMs) and enjoy mentoring!When connecting, ask me about my favorite National Park! You can reach me here or at allisonrona@gmail.com.Key strengths: -B2B SaaS Product Marketing-Product Launches-Go-To-Market (GTM) Planning and Strategy-Messaging & Positioning-Segmentation & Persona Development-Cross-Functional Collaboration-Sales Enablement-PLG Experience-Market Research-Customer Marketing
Petvisor
View- Website:
- petvisor.com
- Employees:
- 136
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Director Of Product MarketingPetvisorCalifornia, United States
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Fractional Product Marketing LeaderAr Consulting Jul 2024 - PresentFractional Product Marketing consulting for small and mid-size B2B SaaS businesses.Current projects:-B2B SaaS client in the salestech space: competitive campaigns, a new product launch, and sales enablement-B2C Influencer: advising client on expanding reach from B2C to B2B
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Director Of Product MarketingSalesintel.Io 2023 - 2024Arlington, Virginia, UsB2B SaaS company. Data provider for Sales, Marketing, and Revenue Operations teams. Owned all of Product and Customer marketing.• Developed a multi-channel customer engagement strategy by integrating email, in-app messaging, and phone calls, resulting in a 20% increase in monthly active users.• Launched a free trial and tiered package options, doubling the conversion rate of website visitors within 3 months.• Conducted in-depth competitor analysis on top 5 players, benchmarking features, pricing, and market positioning, enabling targeted campaigns that reached 20k prospects/month. -
Senior Product Marketing ManagerGem 2021 - 2022San Francisco, California, UsB2B SaaS company. Recruiting platform for HR teams. Owned product marketing for core platform (Talent Sourcing).• Led the GTM effort for Gem’s repositioning, including creating new strategic messaging, re-writingthe website, and producing a 1-minute explainer video.• Created industry-specific solution pages and collateral for key verticals that enabledtargeted campaigns and influenced a 5% improvement in vertical-specific win rate.• Defined the strategy for cross-functional product launches, which increased efficiency and internalsatisfaction among 20+ cross-functional teammates. -
Senior Product Marketing ManagerSendoso 2021 - 2021San Francisco, California, UsB2B SaaS company. Gifting platform for Sales and Marketing teams. Owned product marketing for Marketing persona.• Led the positioning, messaging, and overall GTM strategy for Sendoso’s Q2 Tier 1 launch, including landing pages, blog posts, and demo videos, which resulted in a 30% increase in product usage and a 50% boost in social media engagement.• Created and delivered sales enablement materials for top marketing use cases, which increased sales confidence by 50%.• Interviewed 20+ customers to create differentiated messaging for top 3 personas, which reduced sales cycle length by 10%. -
Senior Product Marketing ManagerConcord 2019 - 2021Austin, Texas, UsB2B SaaS company. Contract lifecycle management for Legal teams. Owned all of Product marketing.• Packaged multiple smaller product releases into a large Tier 1 launch, which led to $240k inquarterly upgrades – the largest increase in company history.• Built multiple sales enablement assets, which helped AEs increase new business bookings by 30%, ACV by 5%, and new logos by 25% over 3 months.• Designed a new cross-functional launch strategy, which tripled new feature adoption within 3 months. -
Director Of Product MarketingPearson 2017 - 2019London, GbSoftware for students and professors in higher education. Owned product marketing for specific product lines.• Managed a portfolio of 30+ products worth $350M/year.• Built and managed a product marketing team of 3, achieving 100% of annual revenue goals.• Launched an internal Bills of Materials to align 25+ cross-functional leaders on market insights, competitive analysis, and overall GTM strategy. -
Senior Product Marketing ManagerPearson 2013 - 2017London, Gb• Partnered with Sales leadership to enable a global sales team of 100+ AEs on new products.• Interviewed 100+ customers to gain market insights, develop buyer personas, and test messages for products worth $100M/year.• Launched a new product in a mature market, which won 20k+ customers in 1 year, making it one of the most successful launches in 10 years.
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District Sales ManagerMcgraw-Hill 2008 - 2013New York, Ny, UsSoftware for students and professors in higher education.• Recruited, developed, and led a team of 7 AEs, bringing in $15M/year. • Achieved 100%+ of annual sales goal throughout sales management tenure.• Hired Rep of the Year, who finished 2010 at 135% of annual goals. -
Sales RepresentativeMcgraw-Hill 2005 - 2008New York, Ny, Us• Consistently ranked in the top 15% of AEs for exceeding YoY sales goals.
Allison Rona Skills
Allison Rona Education Details
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Reed CollegeHistory
Frequently Asked Questions about Allison Rona
What company does Allison Rona work for?
Allison Rona works for Petvisor
What is Allison Rona's role at the current company?
Allison Rona's current role is Director of Product Marketing.
What is Allison Rona's email address?
Allison Rona's email address is al****@****ion.com
What is Allison Rona's direct phone number?
Allison Rona's direct phone number is +4420344*****
What schools did Allison Rona attend?
Allison Rona attended Reed College.
What are some of Allison Rona's interests?
Allison Rona has interest in Npr, The Colbert Report, Life In San Francisco, Kiva.
What skills is Allison Rona known for?
Allison Rona has skills like Marketing Strategy, Marketing, Sales Presentations, Selling, Sales Management, Sales, Leadership, Training, Coaching, Strategic Planning, Product Marketing, Content Development.
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