Allison Rona Email & Phone Number

California, United States

Fractional Product Marketing consulting for small and mid-size B2B SaaS businesses.Current projects:-B2B SaaS client in the salestech space: competitive campaigns, a new product launch, and sales enablement-B2C Influencer: advising client on expanding reach from B2C to B2B

Arlington, Virginia, US

• B2B SaaS company. Data provider for Sales, Marketing, and Revenue Operations teams. Owned all of Product and Customer marketing.
• Developed a multi-channel customer engagement strategy by integrating email, in-app messaging, and phone calls, resulting in a 20% increase in monthly active users.
• Launched a free trial and tiered package options, doubling the conversion rate of website visitors within 3 months.
• Conducted in-depth competitor analysis on top 5 players, benchmarking features, pricing, and market positioning, enabling targeted campaigns that reached 20k prospects/month.

San Francisco, California, US

• B2B SaaS company. Recruiting platform for HR teams. Owned product marketing for core platform (Talent Sourcing).
• Led the GTM effort for Gem’s repositioning, including creating new strategic messaging, re-writingthe website, and producing a 1-minute explainer video.
• Created industry-specific solution pages and collateral for key verticals that enabledtargeted campaigns and influenced a 5% improvement in vertical-specific win rate.
• Defined the strategy for cross-functional product launches, which increased efficiency and internalsatisfaction among 20+ cross-functional teammates.

San Francisco, California, US

• B2B SaaS company. Gifting platform for Sales and Marketing teams. Owned product marketing for Marketing persona.
• Led the positioning, messaging, and overall GTM strategy for Sendoso’s Q2 Tier 1 launch, including landing pages, blog posts, and demo videos, which resulted in a 30% increase in product usage and a 50% boost in social.
• Created and delivered sales enablement materials for top marketing use cases, which increased sales confidence by 50%.
• Interviewed 20+ customers to create differentiated messaging for top 3 personas, which reduced sales cycle length by 10%.

Austin, Texas, US

• B2B SaaS company. Contract lifecycle management for Legal teams. Owned all of Product marketing.
• Packaged multiple smaller product releases into a large Tier 1 launch, which led to $240k inquarterly upgrades – the largest increase in company history.
• Built multiple sales enablement assets, which helped AEs increase new business bookings by 30%, ACV by 5%, and new logos by 25% over 3 months.
• Designed a new cross-functional launch strategy, which tripled new feature adoption within 3 months.

London, GB

• Software for students and professors in higher education. Owned product marketing for specific product lines.
• Managed a portfolio of 30+ products worth $350M/year.
• Built and managed a product marketing team of 3, achieving 100% of annual revenue goals.
• Launched an internal Bills of Materials to align 25+ cross-functional leaders on market insights, competitive analysis, and overall GTM strategy.

London, GB

• Partnered with Sales leadership to enable a global sales team of 100+ AEs on new products.
• Interviewed 100+ customers to gain market insights, develop buyer personas, and test messages for products worth $100M/year.
• Launched a new product in a mature market, which won 20k+ customers in 1 year, making it one of the most successful launches in 10 years.

New York, NY, US

• Software for students and professors in higher education.
• Recruited, developed, and led a team of 7 AEs, bringing in $15M/year.
• Achieved 100%+ of annual sales goal throughout sales management tenure.
• Hired Rep of the Year, who finished 2010 at 135% of annual goals.

New York, NY, US

• Consistently ranked in the top 15% of AEs for exceeding YoY sales goals.