Allison Rutter Email & Phone Number

Brooklyn, New York, United States

• Authored and designed investor pitch deck and executive summary detailing the brand’s story, current market conditions, core customers, competition, and future plans
• Researched and vetted potential investors, prioritizing and making recommendations to CEO; assisted in creation of CRM to organize and track all communication with investors
• Scripted brand and fundraising videos
• Composed email campaigns for fundraising

New York, United States

• Conducted comprehensive case study on Google Discovery ads; analyzed Discovery ad performance of 10 luxury real estate clients to make strategic recommendations for entire portfolio
• Leveraged pre-existing partnerships and forged new ones with developers and other stakeholders to prepare for new client launches
• Collaborated with EQPT (Knightsbridge Park’s sister company) for interior design on model units; selected and sourced materials according to budget; created digital mood… Show more
• Collaborated with EQPT (Knightsbridge Park’s sister company) for interior design on model units; selected and sourced materials according to budget; created digital mood boards to present to clients
• All other previous Marketing Fellow responsibilities Show less

New York, United States

• Strategized and developed go-to-market strategies for three luxury real estate clients
• Delivered detailed weekly and monthly reports to clients, summarizing data from Google Analytics and made creative and budget recommendations according to findings
• Performed monthly ad refresh for each client and ensured all platforms (Google Ad Words, Google Display, Google Business, LinkedIn, and Meta) were up to date with newest creative

Brooklyn, NY

• Planned and executed Kickstarter campaign; 100% funded in less that 3 hours and nearly tripled original goal
• Defined Rule Breaker’s brand story and ensured all marketing across all product lines reflected key messaging
• Collaborated with sales team to design pitches introducing brand to 1K+ retailers, resulting in over 600 new accounts
• Managed social media team; grew social media following by over 22K across multiple platforms
• Authored all written content for website, press… Show more
• Authored all written content for website, press releases, presentations, weekly email blasts, and signage

Greater New York City Area

• Researched and distributed weekly press reports
• Pitched segments from HuffPost Live to the media and composed talking points for TV segments including the Today Show
• Assisted in preparation for events, such as Advertising Week and the World Economic Forum
• Maintained large journalist database and handled media requests

New York, New York

• Researched and assembled daily press summaries of online and print media
• Drafted press releases and brainstormed PR plans for upcoming shows
• Updated BBC America’s press site with the latest information and images
• Created guest lists and handled celebrities and other guests at BBC America’s Upfront event
• Performed general office and administrative duties

New York, New York

• Drafted press releases for upcoming shows and specials, pitched potential stories to local and national media
• Compiled daily press digest of media mentions of talent and shows
• Assisted with planning and execution of “Night of Too Many Stars,” worked press check-in and red carpet
• Performed general office and administrative duties

New York

• Extensively researched foreign PR agencies in order to help expand the firm’s business abroad.
• Drafted press releases, updated contact lists, pitched to media outlets
• Assisted with office duties

New York

• Worked on projects as CO-OP expanded their business into the Chinese market.
• Participated in strategic brainstorming sessions and assisted on research projects.

New York

• Assisted on photo and video shoots; made travel arrangements and accompanied high-profile talent to media engagements
• Drafted media advisories, updated contact lists, pulled clips, and worked on media outreach
• Composed and published tweets on the HLN Twitter

New York

• Trafficked high-end clothing samples from designer showrooms to photography shoots.
• Helped organize and maintain fashion closet.

New York

• Worked on the marketing and branding strategies of a number of luxury condominium and rental real estate developments in New York City.
• Gained experience in market research, the creation of printed collateral materials, and photo shoots.

New York

• Helped organize special events, such as Fashion Rocks.
• Scheduled appointments with models, put together swag bags, and organized mailing lists.

Master Of Business Administration - Mba

• Specializations: Entertainment & Media, Digital Marketing • Teaching Fellow: MBA New Media in Marketing (Fall 2021, Spring 2022) •.

Bachelor Of Science (B.S.), Media, Culture, And Communications

High School