Allison S. Email & Phone Number

Texas, United States

Dallas/Fort Worth Area

-Identify trends/changes in the data in order to provide recommendations and insights to clients for maximizing value from Web Analytics-Proven ability to visualize data to help tell a compelling business story to C-Level executives-Work with multiple vendors on an ongoing basis to implement analytics and streamline project processes-Perform quality assurance tests on analytics implementations-Produce weekly and monthly dashboards and metric reports using Google Analytics, Excel & other 3rd-party tools-Use API’s to develop custom dashboards to provide increased value and ROI back to our clients-Conduct Google Analytics and Tag Manager audits and publish results on regular basis, track and manage all tag requests -Provide consulting services to clients for solving their digital analytics strategy and technical needs-Support cross-functional teams on the day-to-day execution of ad-hoc reporting requests and meet deadlines-Develop and recommend digital analytics data collection best practices-Account management for several different clients including, but not limited to Moneygram, Greyhound, Yum!, Houston Zoo, Vizient, KB Home and Andra Group

Dallas/Fort Worth Area

-Developed quantitative and qualitative analysis and adhoc reports to monitor performance and trends-Performed competitive analysis-Mined Google Analytics for insights into consumer behavior, user flow and top performing content for VHA-Identified ways to measure communications outreach impact through data analysis for key accounts including Motorola, American Airlines and Pure Michigan-Informed social strategies based on tracking of key social media metrics and analyzing the impact of our social media efforts, both organic and paid, across various channels (Facebook, Twitter, Pinterest, Instagram, YouTube) -Supported analysts to develop a proprietary outcomes-driven measurement model (The Engagement Index) and communicate its effectiveness to existing and prospective clients

Dallas/Fort Worth Area

Implemented and executed public relations programs with an emphasis on media relations within the tech, business, consumer and healthcare industries. The outreach focused on pitching national, regional and local media, as well as industry trade publications.

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Dallas/Fort Worth Area