Allison Bradshaw Email & Phone Number

• Promoted within the first year with the company. Core responsibility was to increase subscriptions and revenue. Other duties included developing new digital products to generate new revenue streams and improving.
• Created mail marketing automations for customer acquisition and retention in MailChimp
• Developed an online merchandise store that partners with local merchants
• Tracked KPIs using a variety of analytics platforms, including Google Analytics, to make informed decisions
• Helped increase digital subscription revenue and paid digital subscribers

• Seamlessly integrated into the audience team and became an integral employee. Highlighted and implemented needed improvements to drive subscriptions, retention, engagement, and revenue. Implemented changes to numerous.
• Subscriptions, revenue, and analytics tracking, including programmatic ad revenue
• Paywall management (Piano)
• Developed and implemented sales, winback, and retention promotions
• Project manager for new job board platform
• Developed and implemented digital registration experience

Bangor, Maine, United States

• Received formal promotion and a title change to reflect the duties of the year prior accurately. Responsibilities included influencing the growth of each program in the areas of procedures, technology, & marketing.Key.
• Created & implemented a comprehensive marketing plan with the ROIs kept in mind
• Designed & wrote materials, including newsletters, invitations, ads, email blasts, print materials, and social media content
• Manage & wrote updates to external website (WordPress) and internal intranet
• Managed social media sites, including calendar & content with a focus on contract deliverables and risk aversion
• Provided data analytics on paid media, digital communications, website, & social media sites

• Promoted to Office Manager of new office location with ever-expanding roles under two programs. Directly influenced the growth of each program in the areas of procedures, technology, & marketing. Key Accomplishments:
• Developed, trained, and ran a CRM system
• Website management (WordPress)
• Created & ran advertisements on various platforms
• Oversaw Google Analytics to determine ROIs
• Revamped business partnership program

Worked with treatment-level children in the foster care system to reach goals listed in their ISP. Responsibilities included but were not limited to maintaining sensitive client records electronically, working as a team to access client’s needs, coordinating schedules, corresponding with state agencies, supervising court-ordered visits & participated in.

Provided in-home respite care services for Navy & Air Force families with special needs children. Responsibilities included maintaining & reviewing all business paperwork, following military/agency guidelines, and setting up schedules to meet all clients’ needs. Moved to Maine due to my husband’s end of time in service with the Army.