A natural products brand marketing veteran, I have worked with such leading natural and organic brands as Bhakti Chai, noosa yoghurt, Honey Smoked Fish Co. and others. Currently I lead brand partnerships, manage PR and marketing campaigns, social media influencer marketing, media outreach and client services for Compass Natural.

Developed and implemented successful marketing campaigns to increase brand awareness and customer engagement for multiple brands included Honey Smoked Fish Co, GULU Made, Nail Ovarian Cancer and others. Established key metrics to measure the performance of digital marketing campaigns. Drafted company and founder stories to leverage on brand websites and across all marketing communications. Launched national influencer initiatives and Ambassador programs for clients. Created content calendars for press releases, social posts, newsletters, and blogs. Oversaw photo and video production initiatives for brands and managed pre/post shoot logistics.

Hired by the CMO to develop an internal brand campaign with the goal of capturing employee stories of transformation. Interviewed 40+ team members and directed video production efforts to gather campaign content. Worked with internal teams to edit content for use on company website, social channels, and promotional clips.

Managed $1M budget for all consumer engagement and retention programs. Designed communication tactics to activate 230K CRM fans. Directed all community-driven projects and liaison for creative agency relationships. Formed and maintained personal relationships with fans and key influencers to promote brand affiliation. Negotiated agreements for corporate sponsorships and national fan/influencer campaigns.♦ Grew CRM subscriber database by 50% annually through Mailchimp.♦ Introduced “Cream of Crop” Fan Club with socialtoaster.com to incentivize uberfans to engage with brand in unique/creative ways, growing membership to 31K+ members in 10 months.♦ Devised responsive digital coupon program with Revtrax furnishing PAH and mailed coupons to fans based on historical actions and preferences raising coupon redemption by 19% in 3 months.

Directed all marketing, event, public relations, philanthropic, and consumer engagement planning. Launched national Brand Ambassador program. Implemented national “Tuk Tuk Tour” visiting 25+ cities in 6 months. Forged key relationships with influencers for national campaigns. Invented G.I.T.A. Giving social giving platform including website and oversaw all financial gifting. Supervised field marketing manager, marketing coordinator and interns.♦ Facilitated events including Natural Products Expo West, Bhakti Fest, Emerging Women, and SXSW.♦ Maintained strategic relationships with partners including B- Corporation, Fair Trade, and Non-GMO.♦ Led internal company culture programs raising job satisfaction and employee retention.♦ Wrote content and managed e-newsletter distribution via Constant Contact and Mailchimp.♦ Introduced web and social presence increasing audiences by 85-200% yearly.

Produced client events including weddings, corporate events, fundraising galas and life celebrations. Hired and supervised team of 5+ event planners♦ Partnered with 200+ private clients to curate events in California, NYC, Rhode Island, and Connecticut.♦ Scouted locations, obtained proposals, managed vendor relationships and client communications, negotiated contracts, and executed events with budgets between $60 and $700K.♦ Managed plan and execution of Greenwich Hospital's annual fundraising Galas in 2003-2004 for 400+ guests raising more than $1M each year.

Digital advertising manager focused on developing and executing innovative digital brand strategies that met and exceeded clients expectations.♦ Identified digital branding opportunities; developed, and presented proposals; managed delivery of integrated campaign♦ Liaison with all internal teams (production, design, media and finance) to accomplish client initiatives♦ Maximized ROI of campaigns through continual analysis of performance, response-rates and results.