Allison Schlangen Email & Phone Number

Cincinnati, Ohio, United States

Dayton, Ohio, United States

• Maintain $1.5 million of annual paid-search and paid-social advertising budget
• Utilize market analysis maps, encompassing market sales, demographics, and spending, to help customers optimize targeting, increase ROI, and inform their adaptive strategies
• Identify and analyze team-wide errors, customer feedback, and inefficiencies and design new processes to increase profitability and improve customer relations
• Use A/B testing to locate campaign insights and amplify the brand marketing strategy
• Collaborate with my team to execute wide-scale campaign restructuring on a limited timeline
• Mentor new employees and convey the company’s culture of collaboration, inclusion, profitability, creativity

• Develop and implement paid advertising campaigns across Google, Facebook, YouTube, Bing, and Twitter
• Manage social media and conduct consumer research (ex. A/B testing) to inform marketing strategies
• Organize and report business metrics back to dealerships for future spending decisions
• Adjust marketing campaigns accordingly in response to unexpected and dramatic circumstances (e.g., pandemic, catastrophic weather events, major/rapid changes in manufacturer advertising requirements)
• Execute website tracking, tag management, and pixel implementation
• Improve dealer search engine result rankings by creating webpages and posting blogs on multiple platforms

Dayton, Ohio Area

Dayton, Ohio Area

Bachelor'S Degree, Psychology

Bachelor'S Degree, Criminal Justice