Serve as the museum's lead for patron cultivation, portfolio building, and revenue enhancement strategy and execution. Partner with The Fralin Director and Advisory Board, along with the Director of University Arts Development, to create and implement long-and short-term fundraising strategies to fulfill the museum's strategic plan goals.

Served as a member of the company's leadership team in a dynamic, hybrid role consisting primarily of marketing, project management, and business development on behalf of the company. MARKETING, PUBLIC RELATIONS & BRAND MANAGEMENT - EXTERNAL COMMUNICATIONS - Managed all aspects of the DIG parent brand, as well as the DIC, VIP, & PRG sub-brands. - Regular duties included: content planning, media buying, creation of graphic/video content, copywriting, & deploying content on all platforms.- Oversaw all content production, from the creation of graphics & print materials, to radio &TV production. INTERNAL COMMUNICATIONS - Served as a representative of the company leadership team and a liaison between the physician-owners & team members across all 3 offices. - Regular internal communications efforts included: employee recognition, planning & executing employee holidays & recognition events, and actively monitoring employee engagement & morale. CUSTOMER SERVICE & REPUTATION MANAGEMENT - Worked with Clinical Coordinators & Office Managers on company messaging & customer service practices, as well as handling sensitive patient matters & managing online reviews. - During the pandemic, developed a company-wide statement with related patient-facing messaging & designs. HIGH-LEVEL ADMINISTRATIVE PROJECT MANAGEMENT & EVENT PLANNING- Managed a wide range of high-level administrative projects for the company, from researching & adopting new telehealth software, to identifying vendors for new renovation projects. - On occasion, was responsible for planning & executing special company events, including Open Houses, Meet and Greets, or Lunch and Learn presentations. PHYSICIAN LIAISON & BUSINESS DEVELOPMENT - Served as physician liaison in a variety of areas, including special projects for the President and the Medical Director. - Reached out to referring offices and/or responded to referring office requests while providing a high-level of customer service.

Managed multiple client relationships simultaneously to ensure execution of marketing plans & campaigns, including implementation of traditional, digital, public relations, advertising, & experiential tactics. Liaised between clients, team members & vendors to produce ROI-driven results. Acted as primary project manager to provide both high-level strategic direction & to ensure timeliness for deliverables for all current clients. Clients included the following: Mixed-use Development-Launched 3 recurring event series for the property. Oversaw all event planning & logistics, while managing strategic marketing & publicity efforts to drive attendance. Events drew up to 3,000 participants. -Oversaw the creation of 45+ leasing presentations for leasing team. Worked closely with leadership & consultants to develop pitches for new businesses to join the property. Presentations resulted in multiple commitments & an increase in revenue by $55,000.-Assisted in creation of new marketing strategies at the local & corporate level with two name brand stores. Planned & executed in-store experiences that resulted in increased store traffic & sales. Unit at The University of Florida-Developed donation strategy for client that could drive $2.17M in new donations/year. -Researched fundraising industry practices for point of sale donations. Partnered with senior leadership, including company president at FMG, to develop & brand model.Genome Sequencing Start Up-Developed & led branding strategy for a company presentation at a major pharmaceutical conference in China. Oversaw creation of product logo, brand pillars, landing page & presentation deck. Company presented successfully & gained exclusive partnership with major pharmaceutical brand (Top 5 Big Pharma). -Oversaw development of new website aligning with current best practices in SEO, layout, UX, ADA compliance & design. Coordinated project by liaising between client, FMG digital team, & web developer.

Hired to build infrastructure and create a long-term business strategy for expanding the reach of the gallery and increasing exposure of the gallery artist and owner. Oversaw all financial, operational, and marketing/communication responsibilities for the gallery. Represent the gallery to the greater Gainesville community and at events throughout the United States, including NYC, Charlotte, Atlanta, and Miami. Represent the gallery owner on occasions when she is unavailable.FINANCEMaintain annual operating budget of $125,000. Developed pricing system for artwork and organized all inventory. Implemented point of sale system (Square).PROGRAMS AND OPERATIONSStandardized gallery hours and managed scheduling of interns and staff. Wrote gallery mission statement and long-term plan. Created and managed yearly calendar of gallery exhibitions and events. Managed all event planning for gallery events with 50-100 attendees on average. Planned recent fundraising event held at the gallery for Senator Bill Nelson. Established gallery intern program (marketing and business internships), artist incubator, and artist in residence program. Oversaw selection of all interns and artists for both respective programs. Developed new programming at the gallery, including an arts and wellness series and a performance art series.MARKETING AND COMMUNICATIONSBuilt gallery website from scratch and maintain it by regularly adding fresh content including blog posts, updates on exhibits, new event listings, and advertising programs. Established social media presence on Instagram and Vimeo. Increased Facebook followers by 200% and Instagram followers by 14,000%. Created communication strategy for the gallery to reach potential visitors and customers. Established a mailing list of 500 individuals. Increased monthly Art Walk attendance by 66% over the course of 10 months. Developed comprehensive gallery branding guide, which is utilized throughout all platforms.

Developed and executed all aspects of new free membership program launched in Fall 2015.Formulated and implemented strategies to increase membership numbers and revenue; enlargedmember base by 500%. Received two promotions in two years. Gained additional responsibility ofsoliciting gifts at the $10,000+ level.Managed the museum’s paid hierarchical system of membership for one and a half years.During the first year of management, increased member base by 20% and membership revenueand Annual Fund gifts received by 41%. Created a comprehensive strategic communication / PR campaign to transition the museum tonew free membership program. • Coordinated multiple marketing campaigns focused on specific demographics. • Created and executed long-term social media campaigns targeting various demographics. • All campaigns exceeded targets, delivering over 1,000 new members each.Planned a large-scale anniversary fundraising event from the beginning stages to its finalexecution, which resulted in $100,000+ raised, with almost 600 attendees. Tickets sold for$2,500 each.Conceptualized and developed content for the Harn’s 25th anniversary celebration, 25 Candles:oversaw all branding and marketing efforts for anniversary programing, represented the museumon TV and radio, and managed the creation of an 80 page commemorative book distributed tomajor donors and stake-holders.

Formulated and executed strategies to increase membership and revenue at one of the top 10 public university art museums in the U.S. ($10M endowment; 100,000 annual visitors). Increased membership base by 500% in three years.• Developed and executed a new free membership program, joining two other such programs in the U.S.• Led all planning and execution for large-scale events (exhibition openings, donor recognition events) with 350-700 attendees. Managed pre-event marketing, guest list formation, event layouts, coordination with university resources and all day-of operations. Successfully increased attendance by 130% over an 18-month period.• Spearheaded creation of new membership and donation data tracking system. Created and staffed new Membership Data Analyst position and oversaw development of new tool that provides unprecedented insight into strategic impact of campaigns and facilitates greatly improved targeting.• Directly engaged senior governmental, institutional, and corporate leaders, including the French Consul General, U.S. Congressmen, and C-level corporate executives, ensuring positive interactions with the museum.• Conceptualized and developed innovative mobile application that allows patrons to receive membership cards digitally via Android and iOS phones. System enables holders to access over 800 museums in North America. Mobile app featured in Art Daily (Jan 2015).• Coordinated multiple marketing campaigns focusing on specific demographics and goals. All campaigns exceeded targets, delivering over 1,000 new members each.• Developed / edited content for internal and external communication, including Director’s remarks at events, social media, annual funding campaign letters, and targeted mailings to high-tier donors.• Oversaw team of two employees (Data Analyst; Administrative Support) and 13 graduate and undergraduate-level interns, providing task direction and deliverable feedback.

Membership and annual giving manager for the museum. Position includes monitoring new and lapsing memberships, tracking annual gifts, and soliciting corporate sponsorships. Special projects consist of organizing the student membership campaign, planning member special events, and researching new methods of membership tracking.

Taught for two years at G-Star School of the Arts, an “A” rated school. Worked with honors students in levels 2, 3, and 4. Built art and design history content into the French language and culture curriculum.

Gallery Assistant Internship under the leadership of Gallery Director Subhas Kim Kandasamy, who now leads Kandasamy Projects. Responsibilities included interfacing between designers and clients, preparing for upcoming shows, representing the gallery at fairs such as PAD and Design Miami, as well as executing various administrative tasks.Carpenters Workshop Gallery Projects included: • London Pavilion of Art and Design (PAD) – Worked on stand to promote current works by Random International, Drift: Lonneke Gordijn and Ralph Natua, and Sebastian Brajkovic in October 2010. • Random International Exhibition and Photo Shoot – Helped prepare the gallery for the solo show of Random International’s work and was an on-set aid in the photo shoot of their recent work. • The New Sensations Exhibition: House of the Nobleman – Assistant to Subhas Kandasamy in curating the contemporary design portion of the exhibition using pieces from the gallery, which highlighted emerging UK artists and was sponsored by the Saatchi Gallery. Presentation Aid to Subhas Kim Kandasamy – at the Museumaker seminar at the Geffrye Museum, which examined how historic gardens and outdoor settings could be animated by the work of contemporary practitioners, such as Carpenters Workshop Gallery’s selling exhibition at Sudeley Castle in the summer of 2010. • Design Miami in Miami Beach, FL – Worked as a core team member at Design Miami in December 2010.

Worked directly under Derek Emerson, Director of Hope College Events and Conferences Office to produce advertisements and promotional materials for cultural events on campus. Work included designing posters, programs, fliers, and other event materials.

Hired to teach two drill sessions per week and help with grading.