• Led the training and development of the Guest Experience Transformation (GET) program, elevating 132 locations to improve performance trend levels by 183%.• Directed the development and certification of the Performance Coaching program for 134 District Managers, focusing on improving operational metrics.• Implemented cross-functional performance coaching strategies across multiple districts, driving significant improvements in operational efficiency and team capabilities.

• Led U.S. and Canada business development for a $750M market in a turnaround state.• Orchestrated field execution of "R. Future" digital marketing campaign to transform and reinforce business model with improved 3-year enrollment trend from -30% to +16%.• Implemented influencer and social media marketing strategy to successfully launch a new product and maximize exposure to new customers and active representatives.• Constructed sales team unit structure to aid in expanding coaching and contact of field representatives by 25%.• Formulated and initiated Japan market closure execution plans to control field impact with zero sales loss in North American markets.• Constructed a US Hispanic market expansion strategy with a 10% increased market penetration. • Devised reporting systems for the Business Development team to monitor and enhance results.• Established Business Development Director’s unit goals for annual growth targets and expectations.

• Supervised a $350M market with YOY sales growth of 10% in 2021, and 82% in 2020.• Increased new consultants by 150% with the implementation of a virtual opportunity kit.• Transformed the business with the onsite of COVID from an 80% physical party business to 100% virtual in three weeks via strategic planning, utilizing digital marketing and social media platforms, creating exponential growth.• Constructed data analytics for market results, including market penetration by leaders and states to drive stronger penetration.• Segmented field representatives into three categories to boost retention through targeted messaging based on engagement (preferred customer, high volume, and business builder).• Converted all physical events to virtual, including annual events, top leader field strategic planning meetings, and quarterly sales meetings and strategic planning with >200% attendance.

• Partnered with the Global Managing Directors to build and launch effective field representative programs creating a 10% improvement in five key markets: Germany, Italy, France, Australia, and Mexico• Performed business model assessments to determine market needs for growth and worked with markets to enhance results.• Implemented business transformation plans with field representatives to improve sales results.• Initiated actionable and targeted communication strategies for seamless implementation across all business levels.• Implemented “iRoar” initiatives (Inspirational Leadership, Recruiting, Onboarding, Activating, and Retention) to drive growth.• Spearheaded CEO initiative for 300K representatives to grow sales leadership supported by core values.• Organized and built content for the Board of Directors and Leadership events to highlight accomplishments and growth strategy.

• Managed a $200M Market, delivering a 6% sales growth and a +10% advantage.• Directed sales team, Business Leaders, and >120K active representatives to create sales growth through new consultants and leadership development.• Restructured regional sales team to support Business Leaders through coaching, events, and field engagement.• Partnered with the Executive team to create and execute plans, programs, and incentive trips to increase the representative count • Built a strategic rhythm of business to execute sales, enrollments, and leadership pushes in alignment with events and incentive trips.• Designed and executed annual sales events to engage representatives and launch new initiatives.

• Created above-average growth in sales, consultant size, recruiting, and leadership count growth of 14%, 26%, 24%, and 20% in four different regions across the United States, with an average sales volume of $25M-$30M.• Designed, planned, and led guest events with an average attendance of 50-100.• Lead participant in the creation and implementation of a new sales model and compensation plan.• Completed business transformation and compensation changes with representatives.• Selected participant for global leadership programs with CEO and Board.

• Started business in Merced, CA, achieving top leadership with an annual sales volume of 400k.• Purchased franchise of $500K and built to $1.7M in sales volume in Reno, NV. Recognized #25 globally in sales growth.• Inspired 600 consultants and 100 field leaders to expand the business.• Partnered with headquarters to collaborate on growth initiatives for the U.S. and Canadian markets.• Held personal party schedule with annual sales of >$80K.