Allison Weiss Email & Phone Number

Project Based Consultant:-Develop marketing collateral and materials for the West Coast Sales Summit for 150 licensed accounts to sell-in the Fall/Winter 2019 wholesale products.-Create presentations for the VP of sales and VP of marketing that summarized the quarterly businessperformance to include press clippings, event recaps, product summaries, sales.

The Business:Vibes Consulting is a brand development and marketing agency that caters to small business owners looking to elevate and advance the capabilities of their business.Approach:My goal and intent for branching into consulting was to bring my corporate knowledge to small businesses. I enjoy the partnership between business owners that are experts.

Los Angeles, California, US

Developed clear B2B communication strategy designed to educate the marketplace on BC’s audience, reach, and capabilities.Lead development, ideation and strategic thinking for go-to-market strategy.Work directly with Editorial & Content teams to develop creative and compelling opportunities for major brand partners across key verticals.Develop & Implement a.

London, England, GB

• Generate consumer demand at retail (online and in store) through activating brand marketing plans in the US market
• Support the Senior Marketing Executive to implement trade marketing activity that drives footfall and conversion with key accounts
• Maximise sell-in opportunities through the creation of marketing presentations aligned to marketing assets
• Execute marketing material to drive visibility, impact and preference at the point of purchase
• Support the senior marketing executive and other members of the marketing team in the delivery of all Ted Baker Footwear marketing initiatives, brand communications and seasonal marketing requirements in the USA
• Trade Shows and PR

Los Angeles, CA, US

• Implement marketing strategies for GUESS, Marciano, G by GUESS, and GUESS Factory
• Develop unique programs through various media and marketing platforms to increase sales and brand awareness while maintaining brand integrity
• Encourage repeat business through direct mail promotions, customer incentives and loyalty programs
• Produce premiums for event giveaways and spending incentives
• Identify and evaluate new marketing opportunities such as brand alliances
• Manage Integrated Marketing Calendars to align with cross functioning departments

Los Angeles, CA, US

• Reported to the Vice President and Senior Director of Marketing to drive the marketing and brand vision
• Participated in strategic planning and development of the company's annual marketing operations and long-term planning
• Organized new promotional and revenue opportunities to further extend the GUESS global brand
• Managed the first annual FIDM Denim Design

Los Angeles, CA, US

• Assisted the Retail Marketing team in the development and execution of promotions and events
• Supported the marketplace and researched opportunities within the marketplace

Worked with designers to create product development and product placement.Driving sales through merchandising and organizing product for buyers.Partnered with major department/specialty store buyers generating $1,000,000 in sales.Managerial skills: training and development, supervision, trend analysis and problem solving to maximize overall showroom.

South Gate, CA, US

Buying DepartmentGenerated weekly reports for department merchandise.Proficient with computer programs such as: WinFashion and RetailPro.Created Return Authorizations to Vendors and Credit Memos; dealing with risk and opportunity strategies.Ran reports and updated excel spreadsheets; analyzing seasonal changes.Reporting departmental sales, working with.

Was ranked the top seller in the Southern California District. Brand developement, website and social networking traffic growth, planned and coordinated events for the store. Analyzed and predicted future sales plans.Created top sales associate productivity for the Southern California District. Ran and help corporate meeting with the owner and Disctrict.

Ranked #1 for highest sales within the district.Worked with regional sales, analyzing productivity of merchandise, sales forecasting.Trained in visual and display placement.Built brand awareness through marketing and promotional techniques. Organized sales goals and schedules for the team.

US

Created and distributed Line Sheets and Look Books.Worked as a Sales Representative to produce sales/build the brand. Attended and worked Magic and Project tradeshows.

New York, NY, US

Worked to gain sales through product assortments sheets. Communicated weekly cross-functional goals for the team and store.

Master'S Degree, Psychology

Bachelors Of Science, Merchandise Marketing

Bachelor Of Science, Merchandise Marketing Major

Associates Degree, Liberal Arts

Education record