Allison Taylor Email & Phone Number

Redwood City, Ca, Us

Lead high-performing global team of expert researchers and analysts responsible for insights across all of EA’s portfolio of games, platforms, growth initiatives, and foundational player topics.Define and drive team research initiatives including impact on games, brands, marketing, and business strategies; how EA uses player sentiment trends; understanding of motivations, segments, and player personas; marketing/brand tracking; cultural trends and foresight; product innovation through collaborative ideation workshops to identify and validate new features and modes; hundreds of custom research projects that have informed final product and marketing decisions.Recognized as top people leader with strong retention and satisfaction; passionate about development and inclusion.

Redwood City, Ca, Us

Redwood City, Ca, Us

Leadership-level strike team focused on optimizing EA’s portfolio and meeting long-term strategic goals, providing models and recommendations for build, buy, invest approaches.Created company-wide frameworks delivered directly to executives: redefining company/player success metrics, outlining player and business needs to identify opportunities across genres, customers, and business models - including new titles, free-to-play, and subscriptions.

Redwood City, Ca, Us

Oversaw internal research agency responsible for all direct-to-player research and insourcing $7M+/yr in custom research.Led and grew high-performing team across US and Europe including employees specialized in research, analytics, data engineering.Owned and transformed research functions for EA’s company-wide NPS program, marketing metrics tracker, survey text analytics, expert game reviews.Drove fundamental shift in research capability by leading CFX effort to build new contactability & data structures to grow feedback effectiveness.

Redwood City, Ca, Us

Culver City, California, Us

Built out gaming vertical within world-class film-industry research agency.Led custom market research for top entertainment brands around the globe, including qual and quant insights on: Brand and franchise management; Concept evaluation and positioning development; Audience assessment and segmentation; Brand expansion and elasticity exploration

Washington, District Of Columbia, Us

Conducted market research and brand strategy projects to meet a diverse array of client objectives with high-quality, actionable research. Led research teams across the US, with a focus on gaming and interactive entertainment, but covering industries including TV/movies, subscriptions, print publishing, CPG, fashion, beauty.Versatile capabilities across qualitative and quantitative methodologies, consulting on all stages of the product creation and marketing lifecycle, to provide strategic research advantages.

Ba, Japanese, English

Education record