Allison Bennett

Allison Bennett Email and Phone Number

Global Brand Director | Regional Brand President | Vice President of Sales | E-commerce | Digital Transformation & 3D Commerce | Culture builder: growing and retaining winning cross-functional teams @ Katy Perry Collections
Allison Bennett's Location
New York, New York, United States, United States
Allison Bennett's Contact Details

Allison Bennett work email

Allison Bennett personal email

About Allison Bennett

Throughout my career, I've had the privilege of leading teams and achieving results in both regional and global contexts. I have worked with renowned companies such as Nordstrom, Ermenegildo Zegna, Brunello Cucinelli, Sorel, and Palladium, providing me with invaluable experience across a diverse range of industries, including lifestyle, outdoor, and high-end luxury brands. My expertise extends to men's, women's, and kids' shoes and apparel divisions.As a strategic leader and global collaborator, I provide a unique blend of skills. My background encompasses account management, wholesale, e-commerce, 3D commerce, emerging technologies, marketing, operations, P&L management, project leadership, training, and the direction of expert specialty sales, e-commerce, 3D commerce, and merchandising teams. My extensive understanding of end customer preferences allows me to excel at uniting cross-functional teams to develop scalable business plans and deliver tangible results.I am passionate about leveraging my diverse skill set to create innovative solutions, drive growth, and propel brands and teams to new heights in an ever-evolving global marketplace. Global Brand Transformation at PalladiumAs Americas Brand Director at Palladium, I strategically transformed a fragmented, regional model into a unified global brand. I aligned the Americas with our French vision, established year-round business with new wholesale and digital partners, and pioneered a proprietary 3D augmented reality "try-on" feature, setting us apart from competitors and expanding our online presence, social media engagement, and experiential marketing reach.Rebranding Success at SorelWhile at Sorel, I played a pivotal role on the team responsible for rebranding the company. We transitioned Sorel from being primarily known as a winter boot shoe brand to a year-round fashion footwear powerhouse. This transformation involved expanding our distribution into iconic fashion and luxury retailers, contributing to the brand's elevated presence and market influence.My career journey reflects my passion for taking on challenges, building collaborative bridges, and fostering environments where everyone on the team can succeed. I am deeply committed to mentoring and guiding the next generation of leaders, constantly evaluating, and refining my strategies, and working tirelessly to create meaningful and authentic relationships in both my personal and professional life.I enjoy connecting with like-minded individuals. Please feel free to reach out.

Allison Bennett's Current Company Details
Katy Perry Collections

Katy Perry Collections

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Global Brand Director | Regional Brand President | Vice President of Sales | E-commerce | Digital Transformation & 3D Commerce | Culture builder: growing and retaining winning cross-functional teams
Allison Bennett Work Experience Details
  • Katy Perry Collections
    Brand President
    Katy Perry Collections Mar 2024 - Present
    Encino, Ca, Us
  • K-Swiss Global Brands
    Brand Director - Americas
    K-Swiss Global Brands Jan 2022 - Jul 2024
    Los Angeles, California, Us
    Palladium is a French company under the KSGB portfolio. I was offered a promotional opportunity to move from K-Swiss to a newly created Brand Director role to transform a siloed, fragmented regional business to a globally aligned powerhouse for the French-inspired brand. This role oversees both wholesale and ecommerce; I establish and drive marketing, sales, and product initiatives for both divisions in the Americas region. I have been successful by fostering growth and expanding sales to new distribution channels and new countries. I built and lead a team of 4 and extended team of 8, overseeing the P&L and a $2M operations budget. I am especially proud of creating a strong team and a positive culture, achieving 100% team retention despite high turnover in the company. • Leveraged emerging technologies to boost customer engagement through the development of a proprietary 3D augmented reality "try-on" feature, setting us apart from competitors and expanding our online presence, social media engagement, and experiential marketing reach.• Transformed US ecommerce business into the brands’ global leader with 65% margins through regional product strategies, adaptive ad spends, and website reskin while linking regional stores to Instagram to facilitate social shopping.• We boosted sales from $7M to $9.7M in 2022 with projected sales of $12.8M in 2023. Exceeded international sales goals across all 3 divisions (wholesale, e-commerce and international).• Expanded the Palladium distribution into 7 new countries in Latin and South America.
  • K-Swiss Global Brands
    Sales Director
    K-Swiss Global Brands Aug 2021 - Jan 2022
    Los Angeles, California, Us
    K-Swiss is an American athletic shoe brand known for its iconic all leather tennis shoes and its entrepreneurial spirit. I joined as a Sales Director managing a $50M portfolio.
  • Sorel
    Key Account Manager
    Sorel Oct 2016 - Aug 2021
    Portland, Oregon, Us
    Sorel is a high-end footwear brand owned by Columbia Sportswear and known for its durable and stylist boots/shoes with revenue ~$400M. I was hired for my experience with Nordstrom and the luxury brand expertise from Cucinelli and Zegna to lead a team of 4 to focus on growing the luxury segment, taking Sorel from a one-season winter boot line to spring line offerings.As the Key Account Manager, I was accountable for the entire sales cycle for the wholesale business, from prospecting to closing deals with national retailers and global e-commerce accounts. I leveraged strong relationships with buyers to fuel growth and identify new opportunities, maintained diligent oversight of annual sales across all market segments including men's, women's, and kids. Select highlights:▪️ We realized $15M+ in annual sales and exceeded sell through targets and fueled a $1M annual increase in brand growth due to growing strategic customer partnerships with prominent national wholesale and digital accounts including Dillard's, Bloomingdale's, Saks Fifth Avenue, Net-A-Porter.com, and Amazon/Shopbop.com.▪️ I grew retailer relationships from $6M to $13M after opening new business at ASOS.com, Neiman Marcus, Bergdorf Goodman, and Revolve.com and orchestrated 13 multiyear sales and business plans for each customer account.▪️ Spearheaded the digital enablement strategy, boosting customer outreach, increasing sales, and scaling the business. Optimized resources via integration of digital selling platforms and a CMS vendor system (Microsoft Office Suite, Salesforce, Joor, NuOrder, Amazon Web Services).
  • Brunello Cucinelli
    Account Executive
    Brunello Cucinelli Jul 2015 - Oct 2016
    Brunello Cucinelli, the top Italian luxury fashion brand, is known for its high-quality cashmere knitwear and its commitment to humanistic capitalism.As Account Executive, I led all sell-in, sales planning, collection presentation, gross margin management, inventory coordination, and shipping processes for a prominent industry-leading luxury women's ready-to-wear brand, exclusively managing Neiman Marcus, the largest global account. I was accountable for all aspects of the selling cycle, leading a team of 5. Select highlights:▪️ I led the effort that generated $150M in sales and secured numerous multiyear deals. ▪️ Expanded the instore shop footprint from 30 to 42 stores while simultaneously building out smaller stores. ▪️ Achieved ~$1M+ in incremental sales per event through meticulous planning and execution of large-scale trunk shows, utilizing runway presentations and private events to boost sales volume.
  • Ermenegildo Zegna
    Account Executive
    Ermenegildo Zegna Mar 2013 - Jul 2015
    Milan, Lombardy, It
    Zegna is an Italian men’s luxury brand. As Account Executive, I drove the wholesale expansion for a global luxury menswear brand, growing business accounts for 10+ major department stores and 55 boutique shops. I created business plans for brand shops at Bloomingdale's and Saks Fifth Avenue in NYC, overseeing product assortment and leading the recruitment/training of brand ambassadors. Conducted nationwide product training seminars.
  • Nordstrom
    Men'S Department Manager
    Nordstrom Apr 2009 - Sep 2012
    Seattle, Washington, Us
    I led a diverse sales team of 40 associates focusing on exceptional customer service and significant sales productivity and growth within the department. Collaborated with the corporate buying team, strategically aligning product and inventory to meet seasonal and annual goals while catering to a high-end customer base. Routinely exceeded annual department sales targets.

Allison Bennett Skills

Apparel Merchandising Visual Merchandising Sportswear Retail Fashion Sales Customer Service Trend Analysis Inventory Management Management Store Management Loss Prevention Retail Sales Merchandise Planning Sales Management Inventory Control Trend Marketing Strategy Assortment

Allison Bennett Education Details

  • Washington State University
    Washington State University
    Marketing

Frequently Asked Questions about Allison Bennett

What company does Allison Bennett work for?

Allison Bennett works for Katy Perry Collections

What is Allison Bennett's role at the current company?

Allison Bennett's current role is Global Brand Director | Regional Brand President | Vice President of Sales | E-commerce | Digital Transformation & 3D Commerce | Culture builder: growing and retaining winning cross-functional teams.

What is Allison Bennett's email address?

Allison Bennett's email address is al****@****hoo.com

What schools did Allison Bennett attend?

Allison Bennett attended Washington State University.

What are some of Allison Bennett's interests?

Allison Bennett has interest in Boating, Horses, Electronics, Outdoors, Investing, Home Improvement, Reading, Sports, Home Decoration.

What skills is Allison Bennett known for?

Allison Bennett has skills like Apparel, Merchandising, Visual Merchandising, Sportswear, Retail, Fashion, Sales, Customer Service, Trend Analysis, Inventory Management, Management, Store Management.

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