Allie Cook Email & Phone Number

Southfield, Michigan, Us

Southfield, Michigan, Us

Manage a team of Media Traders, SEM Specialists and Media CoordinatorsAssign all incoming campaigns Assist with process development and implementationTrain on process and platforms Conduct weekly 1x1 meetingsEnsure campaigns are meeting delivery goals and KPI goalsTroubleshoot campaignsVendor relationships

Southfield, Michigan, Us

New York, New York, Us

• Work with the Digital Media Strategist and Client Service Team to develop media recommendations for assigned campaigns regarding target audience and desired campaign goals. Planned strategies according to previous campaign performance, or industry benchmarks. • Purchased inventory at competitive rates based on client’s need• Validate performance data across multiple internal and external platforms to uncover data discrepancies and ensure data accuracy • Identify and troubleshoot any technical problems or other issues that arise with campaigns• Monitored and managed campaign pacing in alignment with campaigns• Analyzed campaign reports to ensure media dollars are delivered in the most effective and efficient way • Applied relevant optimizations to the campaign settings by adjusting bids and budgets, shifting inventory from sizes, sites, or placements and modifying targeting, recency or frequency• Reviewed campaign details, issues, or relevant information with the internal teams on the weekly job team calls • Prepared monthly campaign summary information to advise the billing team on invoice processes and final monthly stats • Researched, planned and managed behavioral segments, site lists, and keywords to find the best targeting for each individually managed campaign. Worked with multiple tactics such as behavioral targeting, site targeting, keyword targeting, geo-fencing, connected TV, and more. • Delegated tasks or projects to Digital Media Coordinators when applicable• Managed Goodway Group's internal marketing display campaign. Worked hand in hand with the Marketing department with planning, executing, and optimizing each flight, related to specific advertising content.

• Overall management Search Engine Marketing accounts. Managed 4 large client accounts that included 5-10 individual campaigns each.• Performed keyword research and developed ad copy to build campaigns that fit clients’ needs and adhered to Pharmaceutical legality. • Performed regular competitive research analysis for all campaigns, analyzed performance data and optimize campaigns to increase ROI • Wrote and edited ad copy for A/B testing purposes for the client’s campaign• Maintained budget and spend allocation for campaigns based on set goals• Worked with cross functional departments to align with goals and objectives for the campaigns• Stayed current of new tools, trends and best practices in search marketplace through research and/or industry events and conferences such as PPC Hero Conference• Developed decks to present to clients regarding competitive analysis, planning information and/or performance metrics

Cedar Rapids, Iowa, Us

• Advanced to associate role to manage over 300 digital advertising campaigns with annual revenues of $2.3M• Worked with Google and Yahoo’s Pay-Per-Click advertising programs, researching keywords to use for client campaings• Initiated, planned and managed campaigns across multiple verticals that met customers' advertising needs. • Researched ways to enhance performance of campaigns through keyword mining and campaign optimization• Retained campaigns averaging a 96% retention rate each quarter by providing meaningful insights and developing an honest, friendly relationship with clients • Experience with bid management, Google AdWords and Google Analytics • Trained and mentored associates within Search Department on how to research and build campaigns, and optimize towards goals• Handled Customer relations and communication • Generated budget estimates for Pay Per Click proposals

Cedar Rapids, Iowa, Us

• Provided critical path support service to Sales Representatives across the company• Professionally handled inbound call queue from sales representatives and provided technical support for Sales tool such as media pro, assisting sales representatives with contracts• Provided information on policies and procedures, print products, direct mail products and internet products to clients • Provisioned Remote Call Forwarding and Pay Per Call numbers, connecting them to client business phone numbers for tracking print and online advertisements • Secured Domain Names and Domain Name trackers for customer websites • Submitted change requests to internal Customer Service Department for client advertisements, websites and videos • Accurately researched and resolved billing issues and concerns from sales representatives and Processed payments via Paypoint

Woonsocket, Ri, Us

Performed Opening and closing procedures needed on a daily basis; Managed weekly store order and delivery; Maintained an understanding of rules and regulations within company policy; Delegated assignments to ensure store activity was productive; Effectively addressed customer relations issues in accordance to company policy; Assisted daily vendors.

Master Of Business Administration (Mba), Marketing

Bachelor'S Degree, Marketing