🚀Allison Alexander Email & Phone Number

London, Gb

London, Gb

London, United Kingdom

As the Founder & MD of Branue, I lead a dynamic team dedicated to reshaping the digital landscape. We're passionate about harnessing the power of technology and marketing to help businesses thrive in the digital age, with a culture of creativity, collaboration, and learning.With decades of expertise in the digital marketing and technology sector, we craft bespoke strategies that propel our clients to new heights. Our work spans the spectrum, from web development and SEO to data analytics and social media management, ensuring a holistic approach to your online presence.At Branue, we are not just consultants; we are your partners in growth. Our mission is to guide you through the ever-evolving digital ecosystem, transforming challenges into opportunities and ideas into tangible results.Let's connect and explore how we can take your brand to the next level.My responsibilities include:🎯 Strategic Leadership:Setting the agency's strategic direction and vision.Spotting industry trends and new technologies to stay at the forefront of innovation.💡 Business Development:Cultivating client relationships and partnerships to drive growth.Exploring new business opportunities and expanding our client base.🌐 Digital Transformation & 💬 Thought Leadership:Leading digital transformation initiatives for our clients, optimising their online presence.Guiding businesses in adopting the latest digital technologies to stay competitive.🔧 Technical Expertise:Overseeing web development projects, ensuring exceptional user experiences.Implementing data-driven solutions for clients, leveraging analytics and automation.📈 Marketing Strategies:Crafting data-driven marketing campaigns, from SEO and SEM to social media and content marketing.Monitoring campaign performance, optimising for maximum ROI.📊 Data Analytics:Using data analytics to drive insights and make informed decisions.Implementing data-driven solutions for clients to improve their performance.

London, England, United Kingdom

As the Brand Director for Sympmy Beat I am on a mission to redefine the way projects are managed. With our cutting-edge Prince2 Project Management Toolkit, we empower businesses with the tools they need to succeed in a dynamic, project-driven world.I'm thrilled to be part of a team that is passionate about revolutionising project management, and our MVP launch marks just the beginning of an exciting journey. Our toolkit is designed to simplify the complexities of Prince2, making it accessible to professionals at all levels.Let's discuss how our toolkit can transform the way you manage projects and drive your organisation towards success.Responsibilities:🎯 Brand Strategy:Crafting a compelling brand narrative and positioning that resonates with the target audience.🌐 Online Presence:Building and managing the online presence of the startup across various platforms.Developing and implementing digital marketing strategies to drive user engagement and brand awareness.📈 Marketing Campaigns:Creating and overseeing marketing campaigns to promote the MVP and future product releases.Collaborating to develop targeted content and messaging.💡 Thought Leadership:Sharing industry insights, trends, and best practices related to project management on social media and through speaking engagements.Writing articles and creating content that educates and inspires project managers and professionals.🔧 Product Branding:Developing and maintaining a cohesive product branding strategy.Ensuring that the product's branding aligns with the startup's overall brand identity.📊 Data Analysis:Using data and analytics to track the effectiveness of branding and marketing efforts.Making data-driven decisions to optimise brand strategies and campaigns.👥 Empowering team members to deliver on the brand promise and vision.

Hertfordshire, England, United Kingdom

Carers in Hertfordshire is the leading charity working with unpaid family carers across a physical or learning disability, dementia, mental health problems, misuse drugs or alcohol, is ill or frail.I am deeply honoured and committed to ensuring that our organisation thrives by aligning our strategic direction with our performance goals.With a background in strategic planning and performance management, I bring a wealth of experience in guiding toward our objectives. My passion for leveraging data-driven insights and innovative thinking is at the core of my approach to leadership.In the year ahead, I look forward to working closely with our exceptional team of trustees and committee members to drive our organisation's mission and strategic goals forward. Together, we will shape the future and ensure the long-term success of our valued charity.I lead the Strategy and Performance Committee in defining, reviewing, and evolving the organisation's strategic plan, ensure alignment between the strategic plan and the organisation's mission and values.Work with committee members to evaluate and report on performance to the board.Promote a culture of innovation and adaptation, encouraging the organisation to stay ahead of emerging trends.Advocate for strategic shifts when necessary to keep the organisation responsive to change.Foster open and productive collaboration among committee members, board members, and senior leadership.Ensure that committee discussions and decisions are well-informed and solutions-oriented.Mentor and support committee members, fostering their growth and development.Act as a source of guidance and knowledge for committee initiatives.Together with my fellow trustees, we will work tirelessly to achieve our collective vision and mission.

Hertfordshire, England, United Kingdom

I am privileged to serve as the Chair of Community Development Action Hertfordshire (CDAH), a dedicated charity with a rich legacy of over 50 years in transforming the lives of Hertfordshire's diverse communities. CDAH, often referred to as the "Rural Community Charity for Hertfordshire," stands as a pillar of support, advocacy, and empowerment for both rural and urban areas.Our mission at CDAH is to create positive change by delivering projects and services that improve the lives of Hertfordshire residents. We have a long-standing commitment to raising awareness of the unique needs of rural communities, farmers, and businesses, ensuring they receive the support and advocacy they deserve.At the heart of CDAH's work is our dedication to bringing people and communities together, championing the rights of the disadvantaged, and providing a voice for minorities and excluded groups. We also provide essential support for voluntary organisations in need of infrastructure and resources.With a new CEO at the helm, we are embarking on an exciting chapter in our journey, and I am privileged to be part of this transition as the Chair. Our commitment to making a meaningful impact on the lives of those we serve remains unwavering, and I look forward to leading our governance, preserving our heritage, and facilitating a smooth transition into the next era of community development in Hertfordshire.I look forward to continuing my duty in:Leading the Board of Trustees in setting the strategic direction for CDAH and ensuring compliance with our mission and values.Ensuring the preservation and celebration of CDAH's heritage and legacy, acknowledging the organisation's vital role in Hertfordshire's community development history.Collaborating closely and supporting the new CEO to ensure a seamless transition & alignment of leadership strategies.Together, with the dedicated team of trustees, staff, and volunteers, we will continue to empower Herts communities and drive impact

London, United Kingdom

Microsoft, a global technology leader that continues to shape the digital landscape. With a passion for delivering exceptional customer experiences, I lead a dedicated team focused on CRM and loyalty initiatives, ensuring that Microsoft's customers felt valued and empowered.My journey at Microsoft was driven by a deep commitment to nurturing lasting relationships with our customers. From the first touchpoint to ongoing engagement, I strove to create connections that extended far beyond transactions. With a background in customer relationship management and a relentless focus on innovation, I'm dedicated to delivering technology solutions that not only meet but exceed customer expectations.I'm privileged to have lead efforts that transformed data into actionable insights, drove customer loyalty, and enabled Microsoft to connect with its customers on a profound level instrumenting KPI's in real time, to extract insight across multidisciplinary teams.CRM Strategy Drove customer-centric initiatives that enhance customer engagement and satisfaction.Loyalty Programmes - Designed & implemented loyalty programs that fostered customer retention and advocacy.Overseeing the implementation of CRM technologies and tools to optimise customer interactions.Won award for Best Relationship Marketing Program 2014Collaborate with cross-functional teams to ensure a cohesive approach to customer relationship management, while step changing the culture to be one of customer-centricity across the organisation.I was very fortunate to work with a team dedicated to enhancing the experiences of valued customers and who were committed to the future of customer relationships in the digital age.

London, United Kingdom

Designing & launching multiple multichannel products, including mobile site, iPhone app, NL daily (online stylist content platform), iPads in store, Screens in store, WiFi trial, loyalty trials Also launching new platforms for International and Franchise programmesWon 5 awards for mobile and 1 for iPhone app and 1 for NL Daily

Launching "My Best Buy" - multichannel loyalty programme from Concept to Live in under 100 daysContinuous enrichment of loyalty program with AEG, O2 Indigo, Viagogo, VIP Experiences etcFirst fully integrated ePOS, eCom, Mobile, Loyalty & Customer Service proposition in the UK

Launching from blank canvas in UK to seed eBay’s revolutionary payment solution “PayPal X”

London, United Kingdom

Developing a new marketing strategy for Computacenter’s mid market Partners and their communications to Customers.

Hammersmith, London

In store and OEM Partner marketing for AOL Broadband – 3,000 UK stores.Excitingly worked on "Laptops are Free" - a new broadband proposition which gave Customers a free laptop with a broadband sign up

New York, United States

Qualitative & Quantitative Analysis from business & customer intelligence

Online, DM, Email and Event Marketing

New website, marketing campaigns & analyticsSecured partnerships with Intel, Wyeth Biopharm, Cisco, Oracle, Accenture.

Honours, International Marketing & Statistics

Activities and Societies: Badminton Coach & Captain - brought to Uni Leagues Strategic Marketing, Info & Technology Systems Statistics.

English, Biology, Mathematics, French, Chemistry, History, Business Studies