I am a Brand Strategist with a passion for discovering how a consumer's mind works and using those insights to tell them a story and craft an experience that will resonate.I believe in marketing to people at a values level beyond the product attributes or benefits that many marketers can fall into. My approach normally starts with data first to ensure that I'm making an informed decision about what moves people in their daily lives.I've worked with a variety of brands across industries including Google, Nationwide, Nagase, GM, American Heart Association, Dyson, TruGreen, and MD Anderson Cancer Center in B2C and B2B capacities.Experiences: Creative Brief Development, Persona Development, Journey Mapping, Customer Experience Audits, Focus Group Development, IDI Development, Laddering, Survey Development and Fielding, Competitive Research, Vendor ManagementSkills: Brand Strategy, Omnichannel Brand Strategy, Qualitative & Quantitive Research, Digital Marketing, Social Media, Fan & Customer Experience, Data AnalysisMBTI: ENFP-TCliftonStrengths: Adaptability, Input, Maximizer, Connectedness, Positivity