Allison Armstrong

Allison Armstrong Email and Phone Number

B2B I Product Marketing I Performance Marketing I GTM Strategy I Alliances I Startup Advisor @ Elemica
Allison Armstrong's Location
Sammamish, Washington, United States, United States
About Allison Armstrong

Results-oriented executive attaining solution quality, revenue growth, sustainable competitive advantage, high-performing teams, and delighted customers.With over 25 years of industry experience, I am a strategic and growth-oriented marketing leader with expertise in B2B solutions for data analytics, experience management, market research, cybersecurity, and identity management. I have successfully led and executed go-to-market strategies, product launches, competitive analysis, strategic communications, and alliance development for startups and global companies.Most recently, I was the VP of Customer and Product Marketing at Transmit Security, where I built and managed a high-performing team that delivered innovative and customer-centric marketing programs and campaigns. I also collaborated with product, sales, and engineering teams to drive product vision, positioning, messaging, and differentiation. My mission is to create and deliver value for customers, partners, and stakeholders, while fostering a culture of excellence, collaboration, and sustainability.

Allison Armstrong's Current Company Details
Elemica

Elemica

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B2B I Product Marketing I Performance Marketing I GTM Strategy I Alliances I Startup Advisor
Allison Armstrong Work Experience Details
  • Elemica
    Vp Of Marketing
    Elemica Aug 2024 - Present
    Atlanta, Ga, Us
  • Elemica
    Vp, Product And Growth Marketing
    Elemica Apr 2024 - Sep 2024
    Atlanta, Ga, Us
  • Career Break
    Professional Development
    Career Break Feb 2023 - Mar 2024
    Learning, reconnecting, and rediscovering.
  • Transmit Security
    Vp - Customer And Product Marketing
    Transmit Security Apr 2022 - Feb 2023
    Tel Aviv, Il
  • Hopin
    Vp - Global Product And Solutions Marketing
    Hopin Jan 2022 - Apr 2022
    Belmont, California, Us
  • Qualtrics
    Head Of Global Product Marketing
    Qualtrics Nov 2019 - Jan 2022
    Provo, Ut And Seattle, Wa, Us
  • Sabbatical / Extended Leave
    Chief Balance Officer
    Sabbatical / Extended Leave Sep 2019 - Nov 2019
  • Igneous
    Vp Marketing
    Igneous May 2018 - Sep 2019
    Seattle, Wa, Us
    Supported data-centric enterprises tackling the challenges of managing and using unstructured data at scale. Igneous delivers the only Unstructured Data Management (UDM) as-a-Service solution, giving data-centric enterprises visibility, protection, and data mobility at scale. Igneous’ API-enabled, cloud-native solution combines all UDM functions so that organizations can tap the value of their unstructured data, while reducing risk and optimizing IT resource utilization.Igneous: The right data, in the right place, at the right time.
  • Alert Logic
    Vp, Product And Technical Marketing
    Alert Logic Jan 2016 - Apr 2018
    Eden Prairie, Minnesota, Us
    Led team of Product Marketers, Technical Product Marketers, Evangelists, and Content Marketers to deliver Alert Logic solution messaging, demand creation content, sales/partner enablement, GTM, and industry thought leadership in the highly competitive cloud security space.
  • Apptio
    Sr. Director, Product Marketing
    Apptio May 2012 - Dec 2015
    Bellevue, Wa, Us
    Leading the IT Planning business at Apptio: translating intimate market and buyer knowledge into value based technology & service solutions, accelerating business growth through strategic GTM planning, and celebrating customer successes as we are getting this business off the ground.
  • Vertafore
    Director, Product Management
    Vertafore Jul 2009 - May 2012
    Denver, Co, Us
    Lead a team of seasoned product marketing and product management professionals responsible for identifying and developing new business opportunities in order to drive company growth as well as for developing strategic plans for new products, solutions and services. Ensure the company achieves its business goals of maximizing return on capital, profit, and customer satisfaction. Contribute to strategic plans and roadmaps for existing products and drive Go to Market strategic planning for all Vertafore products and services.
  • Admitone Security (Now Scout Analytics)
    Director, Market Development
    Admitone Security (Now Scout Analytics) Jan 2009 - Jul 2009
    Heading up our strategic partnerships with Juniper Networks and IBM, driving a customer focused roadmap, and enabling customer success from opportunity ID through implementation.
  • Admitone Security (Now Scout Analytics)
    Director, Product Management And Marketing
    Admitone Security (Now Scout Analytics) Dec 2007 - Jan 2009
    (fka BioPassword)AdmitOne provides user-centric security software that makes digital identities more trusted, agile, and easy-to-use. Our authentication solution applies multiple factors through policy-driven risk assessment to associate a user with his or her digital identity. Our enterprise solution includes keystroke dynamics — with its unique ability to verify specific users independent of other factors - providing a far more trusted verification process and enriched digital identity.
  • Snapin
    Director, Product Management And User Experience
    Snapin Jul 2006 - Dec 2007
    Recently purchased by Nuance Communications, SNAPin Software provides on-device self-service software for mobile operators that lets them interact with their subscribers in real-time and in the context of their current mobile behavior. The company’s handset-based SelfService product suite enables the delivery of interactive promotions, the resolution of most customer support problems, and allows operators to deliver a branded service experience to their subscribers.
  • Watchguard Technologies
    Director Of Product Management And Marketing
    Watchguard Technologies Aug 2005 - Jul 2006
    Seattle, Wa, Us
    Since 1996, WatchGuard Technologies has provided reliable, easy-to-manage security appliances to hundreds of thousands of businesses worldwide. The Firebox® X family of unified threat management (UTM) solutions provides the best combination of strong, reliable, multi-layered security with the best ease of use in its class. The companies newest line of products, the WatchGuard® SSL 500 and SSL 1000, makes secure remote access easy and affordable, regardless of the size of the network. All products are backed by LiveSecurity® Service, a ground-breaking support and maintenance program. WatchGuard is a privately owned company, headquartered in Seattle, Washington, with offices throughout North America, Europe, Asia Pacific, and Latin America.
  • Watchguard Technologies
    Product Manager, Security Services
    Watchguard Technologies Aug 2004 - Aug 2005
    Seattle, Wa, Us
    Manage all aspects of the Product Lifecycle including Product Strategy, Opportunity Analysis, Business Case Development, Market Requirements, Pricing, Positioning, and Go-To-Market direction.Products include: Gateway-based AntiVirus, IPS, spam filtering, web content filtering and VPN (SSL and IPSec)
  • Adic
    Product Marketing Manager
    Adic 2001 - 2004
    San Jose, California, Us
  • Symantec
    Product Manager
    Symantec 1999 - 2001
    San Jose, California, Us
  • Symantec
    Business Development Manager
    Symantec 1997 - 1999
    San Jose, California, Us
  • Symantec
    Marketing Manager
    Symantec 1995 - 1997
    San Jose, California, Us

Allison Armstrong Skills

Product Management Saas Strategic Partnerships Enterprise Software Product Marketing Go To Market Strategy Competitive Analysis Cross Functional Team Leadership Strategy Business Development Cloud Computing Software As A Service Salesforce.com Leadership Solution Selling Positioning Sales Crm Strategic Planning Lead Generation Analytics Project Management Strategic Alliances Management Start Ups Customer Satisfaction Network Security Team Leadership Agile Methodologies Team Management Integrated Marketing Strategic Communications Demand Generation Business Analysis Product Launch Messaging Sales Enablement Customer Relationship Management

Allison Armstrong Education Details

  • Santa Clara University
    Santa Clara University
    Economics And Marketing
  • Institute For European Studies
    Institute For European Studies
    Eastern European Economics
  • Pragmatic Marketing
    Pragmatic Marketing
    Product Launch
  • Lund University
    Lund University
    Economics

Frequently Asked Questions about Allison Armstrong

What company does Allison Armstrong work for?

Allison Armstrong works for Elemica

What is Allison Armstrong's role at the current company?

Allison Armstrong's current role is B2B I Product Marketing I Performance Marketing I GTM Strategy I Alliances I Startup Advisor.

What is Allison Armstrong's email address?

Allison Armstrong's email address is al****@****hoo.com

What is Allison Armstrong's direct phone number?

Allison Armstrong's direct phone number is +171348*****

What schools did Allison Armstrong attend?

Allison Armstrong attended Santa Clara University, Institute For European Studies, Pragmatic Marketing, Lund University.

What are some of Allison Armstrong's interests?

Allison Armstrong has interest in Social Services, International Travel, Business Development, Environment, Competitive Analysis, Photography, Strategic Planning, Disaster And Humanitarian Relief, Opportunity Analysis, Animal Welfare.

What skills is Allison Armstrong known for?

Allison Armstrong has skills like Product Management, Saas, Strategic Partnerships, Enterprise Software, Product Marketing, Go To Market Strategy, Competitive Analysis, Cross Functional Team Leadership, Strategy, Business Development, Cloud Computing, Software As A Service.

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