Allison Balfour Email and Phone Number

• Held two positions covering group and business travel markets simultaneously for several months• Responsible for all negotiated corporate and consortia accounts• Identify and develop new accounts and ensures proper solicitation of all business transient• Negotiate annual corporate rates with local and global accounts• Maintain strong relationships with over 100 accounts • Surpassed annual revenue earnings by $224,000 or 25% from 2011 to 2012• Sustained #1 ranking in Global Distribution System bookings among competitive set• Maintain awareness of market and economic conditions• Plan and conduct sales trips and industry related events, meetings, and continued education• Track production on a daily, monthly, quarterly, and annual basis• Renegotiate and renew or cancel annual contracts• Solicit and respond to corporate RFP’s via Sabre, ProLodgic and Lanyon systems• Cross-sell all Valencia Group properties for Group, Transient, and Catering segments

• Generated prospective clientele by delivering informative presentations to current corporate customers, referral leads, and sales and trade meetings• Negotiated mutually beneficial contracts• Identified customers' meeting/travel requirements and prepared effective proposals that addressed diverse needs resulting in $5 million in room revenue• Reviewed financial statements including: sales reports to measure profitability and goal achievement• Contributed to revenue merchandising and strategic planning to ensure the sale and profitability of the hotel, while analyzing business developments and monitoring market trends• Developed template used for electronic proposals

• Supported Director of Sales and Marketing and Director of Business Travel Sales of a brand new hotel concept from pre-opening through opening in 2003 and beyond• Conducted thoughtful and thorough site visits with customers and media• Ensured VIP guests/clients were well served by handling guestroom reservations, amenities, restaurant reservations, and transportation• Involved in marketing process by drafting verbiage for ads, biographies, proofreading, copyediting• Researched competitive set to assist with revenue merchandising• Qualified incoming leads and distributed to sales managers• Successfully coordinated monthly Board of Directors visits from major corporate customers by effectively communicating special requirements of individuals with all hotel operations staff and management• Provided logistical support of special events by locating and coordinating featured vendors• Envisioned and designed the Celebrity Orange Wall which displays over 200 locally created glass Valencia Oranges with signatures of high-profile guests • Developed and utilized corporate transient tracking system• Utilized extensive hotel operations background to create standardized forms and policies necessary to effectively communicate information between Sales department and various Operations departments• Created, generated, and distributed weekly newsletter to all employees

• Served tourists, business travelers, apartment tenants, foreign diplomats, high-profile celebrity guests, including former Presidents of the United States• Handled restaurant reservations, commercial/private flight arrangements, tours, taxi, private transportation, directions, luggage storage, deliveries, etc.• Utilized extreme organizational skills to handle multiple requests at the 404 room property while complying with the stringent five-diamond standards • Supervised bellmen

• Managed the hotel’s 2500 square foot health club and spa• Managed team of 20 attendants, aestheticians, and massage therapists• Maintained pool, hot tub, cardio and weight machines• Managed appointments, general upkeep of area, and ensured quality products were in stock for guest use• Served hotel guests as well as permanent apartment residents in the building

• Supervised front desk, Concierge, and PBX departments• Served as weekend Manager on Duty and Night Manager• Responsible for check-in/check-out, housekeeping reconciliation, scheduling, amenity ordering, and room blocking• Tended to guest complaints and concerns