Allison Balow Email & Phone Number

Evanston, Illinois, United States

• Constructs innovative marketing strategies to achieve financial and audience development-based organizational goals.• Leads integrated marketing campaigns, from concept to implementation, for all aspects of marketing across direct mail, advertising, video, print collateral, website, social media, public relations and email. • Responsible for seamless integration between the Mather website, email system and client databases, while prioritizing CX. • Manages annual marketing budgets and day-to-day expenses, forecasts, monthly accruals and variances based on strategy decisions.• Delivers quarterly marketing analysis reports that evaluate campaign KPIs and recommend adjustments to optimize ongoing and future programs.

Chicago, Illinois, United States

• Copywriter on over 150 annual advertising and research marketing emails and 60 HubSpot workflows, designed to gain advertising revenue, generate sales, and increase registrations for client-led webinars. • Event Marketing Copywriter for the 2022 and 2023 EnvisionB2B Conference & Exhibitions, 3-day ecommerce events held in Chicago and attended by over 150 B2B executives and technology providers. • Managed PR activities and created an organized media source list of top ecommerce journalists from Forbes, NBC News, The Wall Street Journal, Inc. Magazine, Yahoo News, and The New York Times. I wrote and designed over 50 press releases to highlight the launch of new products, events and company announcements, while gaining advanced knowledge of the PRNewswire, Cision, and EINPresswire platforms. • 8+ years of experience as the Google Ads Account Manager. Responsible for researching effective keywords, monitoring campaigns, adjusting daily budget as needed, and delivering readable reports and data-backed results procured from Google Analytics.

Chicago, Il

• Managed advertising and research projects that generated over $100K in annual revenue. I utilized Project Management software, Asana and Trello, to organize cross-functional team deliverables and ensure on-time completion. These tasks required strong multitasking skills, detail-oriented work and transparent communication with external clients, freelance writers, in-house designers and sales staff. • Marketing copywriter for advertising and revenue-generating email campaigns that reached over 50,000 ecommerce executives and decision-makers per send. I gained knowledge in HubSpot Marketing and Sales software and compiled regular customer and email analytics data to review with management.• Developed and implemented company style guide and branding materials to create consistency across all internal teams and projects.• Event organizer of the 2016 and 2017 Internet Retailer Excellence Awards dinner and banquet, held at the Internet Retailer Conference & Exhibition (IRCE) at the Hyatt McCormick in Chicago. Each event was attended by over 150 ecommerce influencers, including C-Suite executives from Amazon, Grainger, Nike and Nordstrom.

Chicago, Il

• Developed internal advertising campaigns and content for external media partnerships to generate new revenue and increase traffic to company website.• Organized lead lists and customer data to accelerate audience development.• Created and managed a company-wide Hootsuite account to facilitate a consistent and streamlined social media presence, and instituted paid social media campaigns across Twitter, Facebook and LinkedIn.• Coordinated onsite booth materials and sales activity at the 2015 Internet Retailer Conference & Exhibition (IRCE), the world's largest ecommerce conference at the time, held at McCormick Place in Chicago and attended by over 10,000 retailers, technology providers, consultants and more.

Hoffman Estates, Il

• Organized weekly interdepartmental strategy meetings to evaluate KPIs, identify new opportunities and create timely advertising campaigns across print circulars, radio, email and social media.• Collected and analyzed CRM data, and led regular status meetings with top-level executives, to assess current goals and determine strategies to drive revenue and improve CX.

Hoffman Estates, Il

• Designed a business plan to implement digital signage in 12 high-volume Sears Auto Centers nationwide.• Produced personalized video and graphical content that aligns with each local customer base.• Led regular presentations to brief management on the status of current projects, CRM and sales results, and recommendations to improve initiatives.