Allison Baty Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

Dallas, Texas, United States

Iowa City, Ia

• Worked on client projects involving market research, design rebranding, and marketing strategy;built campaigns and provided key findings • Participated in a three-semester program that included various real-world client projects as well as instructional time devoted to refining professional skills

Iowa City, Ia

• Designed various marketing materials in line with the Tippie College of Business brand such as event invitations, banners, stickers, business cards, and web pages to enhance messaging and cohesion• Developed internal templates and webpages to mainstream college communications, including work with Drupal, Microsoft Suite, and Adobe Suite.• Aided in transitioning all existing marketing collateral to comply with the new University of Iowa brand guidelines, including the development of new college website

West Des Moines, Ia

• Assisted in the production and package design of over 200 Hy-Vee private label products, ensuring compliance with brand guidelines and FDA regulations • Assembled two comprehensive marketing playbooks for Topco, the largest retail food group purchasing organization in the country, detailing how grocery stores, wholesalers, and food service companies should utilize marketing collateral and seasonal campaigns to drive sales of specific brands • Participated in logo and name generation for five new client business ventures in healthcare and retail

Iowa City, Iowa Area

• Managed public relations and marketing for Alpha Omicron chapter of ZTA, including regularly updating various social media platforms and website for an audience of over 2k people• Built new chapter website and created a blog, generating nearly 300 additional monthly visitors • Created marketing materials to promote the organization and its core values during recruitment season

Iowa City, Iowa

• Collaborated with various chairman to create over 15 t-shirt designs and painted banners used for events• Met with campus representatives to negotiate prices and coordinate shipping for orders of over 200 t-shirts

West Des Moines, Ia

• Crafted copy for nearly 50 promotional social media posts for various Hy-Vee platforms with an audience of over 56.7k people• Wrote and proofread nearly 60 media advisories, press releases, or marketing plans• Prepared for and worked multiple events including the Variety Children’s Auction, Hy-Vee’s 40 year employee recognition event, and Pledge to America's Workers roundtable discussion• Organized the execution of contactless, drive thru produce giveaways for COVID-19 relief at 30 Hy-Vee stores across the Midwest• Managed public relations tasks while on site for produce giveaways, including checking to ensure all employees were following COVID-19 safety guidelines, directing traffic flow, taking photos of each event, and contacting local news media

Waukee, Ia

• Met a variety of customer service needs while maintaining a positive and welcoming attitude

Bachelor Of Business Administration - Bba, Marketing And Graphic Design

Activities and Societies: Honors Program, Zeta Tau Alpha Fraternity, Her Campus digital publication

Education record