Allison Wallace Email & Phone Number

El Segundo, CA, US

El Segundo, CA, US

- Create, develop, and manage Influencer, creator, and athlete marketing strategies for large-scale enterprise brands based on business goals and objectives for paid and owned media efforts.

Assist in talent discovery; building and maintaining relationships with creators, influencers, managers, and agentsCoordinate brand deliverables, handle talent communication and share briefs with creatorsPlan and deploy experiential events for clients across a variety of vertices including fashion, hospitality, and entertainmentPlan, implement, and manage.

• Develop, refine, support and execute Leapgen’s brand awareness and inbound marketing strategy.
• Work closely with key executives, including the CEO, as well as external consultants and the company’s PR firm to increase and enhance Leapgen’s digital presence in the target market
• Coordinate and produce high profile podcast episodes
• Own and execute monthly and bi-weekly email marketing initiatives
• Effectively manage and update squarespace operated website, Leapgen.com including the creation of landing pages to promote events and content
• Create and execute monthly paid social campaigns across Facebook, Instagram and Linkedin to generate 200+ webinar attendees

• Produce events from scratch for fashion brands, hospitality companies, and entertainment industry.
• Create marketing campaigns for social media including video content, photo productions, blogger partnerships, and editorial campaigns.
• Build social media calendars
• Create budgets and manage finances for event projects and paid sponsorship advertisements
• Daily reach outs to PR and Modeling Agencies for collaborations
• Work in sales pitching and promoting artist and producers of CCA

• Developed new print artwork weekly for 11 locations supporting our contractual agreements with over 10 premium beverage vendors including Red bull, Jägermeister, Miller-Coors, Anheuser-Busch, Espolon, Fireball
• Tracked beverage vendors contribution of POS quarterly through detailed excel pivot tables
• Analyzed sales reports to monitor campaign performance and make recommendations by managing, editing and approving 11 weekly social media plans to align with 7 different brand images
• Lead and supervised individual marketing coordinators at each location to keep day to day executions on track; curating monthly meetings to ensure success
• Produced monthly campaign content for print, social, and experiential mediums for key revenue driving events including March Madness, 4th of July, and Halloween
• Created and tracked digital Eventbrite campaigns for large event projects – New Years Eve and Superbowl

• Strategically coordinate and manage an invite only 600 person soft opening list for a new concept restaurant
• Responsible for managing and executing marketing deliverables for different regional locations
• Interface with external graphic designer and third party vendors for development of all collateral and packaging
• Manage event guests lists, invitations and RSVPs for multiple events simultaneously

Los Angeles, CA, US

Support integrated Media Buyers with placing and maintaining media buys for Procter and Gamble, Hello Fresh, Yelp, Bare Escentuals, Creditcards.com and Stamps.com Prepare and confirm booked buys Create relationships with Account Executives and Planners from various networks to ensure precise placement of buys

Martin Hall Agency is West Virginia University's IMC agency that is student led and run. At Martin Hall we as students take on a portfolio of professional clients. The Martin-Hall Agency is able to offer its members truly unique opportunities in real-world scenarios. Our professional clients benefit from our up-to-the-minute understanding of integrated.

www.martinhallagencychina.com

Reposition the plus size women's clothing company within the industry to better suite its motives and values Create a 10 second video advertisement conveying the chosen position Design and format a print advertisement that implements the chosen positionGenerate brand awareness in the market Create a social media plan for future use by the company Work with.

Bachelor Of Science (B.S.), Strategic Communications With An Applied Emphasis In Advertising

Summer Internship Exchange, Advertising

Advanced Diploma