Allison Wallace work email
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Allison Wallace personal email
I may not know exactly where I’ll end up in life, but I know it's somewhere more grand than I can dream of and there are so many opportunities to grow along the way. My personal brand has been shaped and defined by music, the great outdoors, sports, traveling and adventure. By developing creator marketing strategies for like minded brands, I’ve turned my passions and experiences into powerful creator ecosystems in an ever evolving landscape. The key to success is not a rinse and repeat process but rather an art of mastery.
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Senior Manager Of Influencer MarketingWpromote Jan 2024 - PresentEl Segundo, Ca, Us -
Manager Of Influencer MarketingWpromote Sep 2021 - Jan 2024El Segundo, Ca, Us- Create, develop, and manage Influencer, creator, and athlete marketing strategies for large-scale enterprise brands based on business goals and objectives for paid and owned media efforts.
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Influencer CoordinatorBuzz Media Feb 2021 - Jul 2021Assist in talent discovery; building and maintaining relationships with creators, influencers, managers, and agentsCoordinate brand deliverables, handle talent communication and share briefs with creatorsPlan and deploy experiential events for clients across a variety of vertices including fashion, hospitality, and entertainmentPlan, implement, and manage social campaigns consisting of video content, photo productions, influencer partnerships by collaborating with BrandSnob and Coleman Creative AgencyCreate social media calendars for large scale events including Coachella, Stagecoach, and Splash House Secure budgets and manage finances for events and paid sponsorships -
Digital Marketing AssociateLeapgen Apr 2019 - Nov 2020• Develop, refine, support and execute Leapgen’s brand awareness and inbound marketing strategy. • Work closely with key executives, including the CEO, as well as external consultants and the company’s PR firm to increase and enhance Leapgen’s digital presence in the target market• Coordinate and produce high profile podcast episodes • Own and execute monthly and bi-weekly email marketing initiatives • Effectively manage and update squarespace operated website, Leapgen.com including the creation of landing pages to promote events and content• Create and execute monthly paid social campaigns across Facebook, Instagram and Linkedin to generate 200+ webinar attendees• Curate affective playlists across multiple music genres for quarterly based events• Oversee, approve and manage the brand social content calendar including overseeing the daily work of a social media coordinator • Design social graphics and content to be used across multiple platforms
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Social Media + Events ConsultantColeman Creative Agency Sep 2018 - Nov 2020• Produce events from scratch for fashion brands, hospitality companies, and entertainment industry.• Create marketing campaigns for social media including video content, photo productions, blogger partnerships, and editorial campaigns.• Build social media calendars• Create budgets and manage finances for event projects and paid sponsorship advertisements• Daily reach outs to PR and Modeling Agencies for collaborations• Work in sales pitching and promoting artist and producers of CCA -
Corporate Marketing ManagerBaja Sharkeez Restaurant Group Jun 2017 - Apr 2019• Developed new print artwork weekly for 11 locations supporting our contractual agreements with over 10 premium beverage vendors including Red bull, Jägermeister, Miller-Coors, Anheuser-Busch, Espolon, Fireball• Tracked beverage vendors contribution of POS quarterly through detailed excel pivot tables• Analyzed sales reports to monitor campaign performance and make recommendations by managing, editing and approving 11 weekly social media plans to align with 7 different brand images• Lead and supervised individual marketing coordinators at each location to keep day to day executions on track; curating monthly meetings to ensure success• Produced monthly campaign content for print, social, and experiential mediums for key revenue driving events including March Madness, 4th of July, and Halloween• Created and tracked digital Eventbrite campaigns for large event projects – New Years Eve and Superbowl• Design, edit, and manage 11 WordPress sites to align with brand image weekly including Tower12hb.com & Sharkeez.net• Managed marketing and promotion schedule for President of the corporation
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Assistant Marketing ManagerBaja Sharkeez Restaurant Group Jan 2017 - Jun 2017• Strategically coordinate and manage an invite only 600 person soft opening list for a new concept restaurant • Responsible for managing and executing marketing deliverables for different regional locations • Interface with external graphic designer and third party vendors for development of all collateral and packaging• Manage event guests lists, invitations and RSVPs for multiple events simultaneously
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Media Buying CoordinatorQuigley-Simpson Apr 2016 - Sep 2016Los Angeles, Ca, UsSupport integrated Media Buyers with placing and maintaining media buys for Procter and Gamble, Hello Fresh, Yelp, Bare Escentuals, Creditcards.com and Stamps.com Prepare and confirm booked buys Create relationships with Account Executives and Planners from various networks to ensure precise placement of buys -
Director Of Client Engagement/Assisstant Account ManagerMartin-Hall Agency Sep 2013 - May 2015Martin Hall Agency is West Virginia University's IMC agency that is student led and run. At Martin Hall we as students take on a portfolio of professional clients. The Martin-Hall Agency is able to offer its members truly unique opportunities in real-world scenarios. Our professional clients benefit from our up-to-the-minute understanding of integrated marketing processes in an ever-changing marketing landscape. MartinHallAgency.com
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Imc China ExchangeIntegrated Marketing Communications Intern May 2014 - Jun 2014www.martinhallagencychina.com
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Brand Positioning InternMsshe May 2014 - Jun 2014Reposition the plus size women's clothing company within the industry to better suite its motives and values Create a 10 second video advertisement conveying the chosen position Design and format a print advertisement that implements the chosen positionGenerate brand awareness in the market Create a social media plan for future use by the company Work with an American team of four, in a professional setting where Chinese is the primary language
Allison Wallace Skills
Allison Wallace Education Details
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West Virginia UniversityStrategic Communications With An Applied Emphasis In Advertising -
Guangdong University Of Foreign StudiesAdvertising
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Landstown High SchoolAdvanced Diploma
Frequently Asked Questions about Allison Wallace
What company does Allison Wallace work for?
Allison Wallace works for Wpromote
What is Allison Wallace's role at the current company?
Allison Wallace's current role is Influencer & Creator Marketing.
What is Allison Wallace's email address?
Allison Wallace's email address is al****@****son.com
What schools did Allison Wallace attend?
Allison Wallace attended West Virginia University, Guangdong University Of Foreign Studies, Landstown High School.
What skills is Allison Wallace known for?
Allison Wallace has skills like Social Media, Marketing, Advertising, Microsoft Office, Social Networking, Leadership, Strategic Communications, Public Relations, Integrated Marketing, Marketing Communications, Powerpoint, Microsoft Word.
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