I lead a large team of product designers and content designers who work on Chewy's upper funnel browse and discovery experiences.Accomplishments include leading the buildout and adoption of an enterprise-wide design system, growing a team of content designers from 2 to 6 individual contributors, and building collaboration between brand and product design organizations.Led content designers through paid loyalty program launch, personalized content rollout, and brand voice evolution.Led product designers and manager of product design through significant organizational change, content migration to a new set of CMS tools, and positive A/B experiment launches for product cards, site search functionality, and landing page for Google Product Listing Ads customers.

Content design and UX for e-commerce products. Accomplishments include launching gift cards, delivering Chewy's first set of product content guidelines, overhaul of Chewy's transactional emails, and leading customer communications through the COVID-19 pandemic.

Design agency formerly known as Mad*Pow. Content strategy, UX research, and UX design for health care and financial services clients.* Redesigned information architecture as part of a full site redesign for a major health plan, resulting in a 135% increase in organic traffic one year after launch* Wrote enterprise-wide design system documentation for a major health plan used by developers, designers, and writers* Conducted moderated user research, planned and facilitated participatory workshops, and communicated insights to clients to guide roadmap prioritization and design decisions

Delivered projects for clients in healthcare and financial servicesDesign concepts, content audits, content guidelines, UX writing, user research, writing in plain language

Formerly Eliza, acquired in 2017Designed interactive phone call scripts, emails, and SMS messages with complex branching logic for thousands of health plan members across the U.S. on topics such as post-partum care, medication adherence, and chronic condition management* Worked on client teams to develop outreach solutions for health insurance plans in the context of their existing business with Eliza and overall communications strategy.* Ensured content met legal, regulatory, and accessibility requirements.* Conducted an internal content audit of phone call scripts, resulting in requirements for a content template that sped up client delivery. Promoted templates within internal content, sales, and analytics teams.

Led content development and UX writing for 3 employee wellness mobile apps focused on behavior change.* Researched, wrote, and published engaging, evidence-based health and well-being content that nudged 300,000+ active users toward behavior change* Contributor on a cross-functional team that designed, built, and launched a 0 to 1 weight management app, collaborating with developers on a content model for the app’s content management system* Edited and wrote content for marketing channels, client reporting, and peer-reviewed studies as needed

Connected 166,000+ speech-language pathologists and audiologists through Twitter, Facebook, Pinterest, Google+, and private online communities. Redesigned social media strategy and reported on social media activity to leadership. Acted as an internal consultant for social media within the organization, initiating a working group that collaborated on communications campaigns, built a knowledge base on social media, and standardized social media use within the organization. Advocated for the use of social media among health professionals by delivering presentations and training to state-wide associations, ASHA staff, and ASHA members.

Knowledge for Health is a USAID-funded project that works to improve access to and sharing of global, regional, and country-specific public health knowledge. I planned, promoted, and executed virtual and in-person events to connect public health practitioners and promote knowledge sharing among them, including webinars, Twitter chats, and virtual panel discussions. I also participated in the planning and marketing of a one-day conference by inviting speakers, sending invitations, managing attendees, and assisting with logistics on the day of the event.I also wrote, edited, and produced content to promote and document the project's work. This includes newsletters, regular blog posts, reports, feature stories, and social media posts.

Worked with a medical review board to edit and produce plain language content on oncology topics for ASCO's patient information website, Cancer.Net. I used HTML to format content, published content to the site, and assisted with a migration to a new content management system.I also took part in marketing efforts: I wrote Cancer.Net's monthly e-mail newsletter, managed the site's social media channels, edited audio content, and represented Cancer.Net as an exhibitor at major conferences and events.Cancer.Net offers phone and e-mail helplines, and I responded to requests from patients and families for support and resources, such as conducting searches for clinical trials and medical research relevant to a specific diagnosis.

Wrote items for a monthly printed newsletter, created monthly media monitoring report, and assisted with PR efforts. Attended health policy events and congressional briefings and reported on them for the organization's blog. Assisted with planning and executing a yearly awards gala and regular Capitol Hill events. Proposed, created, and managed Twitter and YouTube channels for Research!America.

I assisted the Managing Director of the Washington, DC office with outreach projects for technology and engineering education. I accompanied the Managing Director to meetings with congressional staff and science policy leaders to advocate for engineering and technology education. I also worked to develop a one-page fact sheet for a policy audience on NCTL programs.

I interviewed McGill researchers and wrote articles on science and technology topics.

I worked with the Media and Communications team to research and write articles for BNL’s weekly newspaper. I also assisted office staff in media relations projects, including 60th Anniversary efforts.