Allison Moore work email
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Allison Moore personal email
Marketing leader, experienced in driving dynamic marketing initiatives across Branding, PR, Advertising, Digital Marketing, CRM, Creative Design, and E-commerce. I have a passion for building talented and effective teams; coaching and mentoring employees. I was integral to the innovation and development of Sony Music’s ‘stache media marketing agency and RED MUSIC Label Group, creating new service offerings, managing organizational structure, and impacting the careers of a wide array of musicians including Mumford & Sons, Ingrid Michaelson, Alabama Shakes, St Paul & the Broken Bones, MAX, lovelytheband, Jason Aldean, Kelsea Ballerini, Russell Dickerson, Childish Gambino, and Joey Bada$$.
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Global Head Of Go To MarketSplashUnited States -
Strategic Marketing ConsultantContracting In Music+Tech May 2020 - PresentI work with artists, labels, and music tech firms on strategy, go-to-market execution, and creative campaign activations.
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Head Of Content Strategy + OperationsSoundcloud Apr 2023 - Aug 2024Berlin, Berlin, De -
Head Of Artist Marketing - Creator ServicesSoundcloud Nov 2020 - Apr 2023Berlin, Berlin, De
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Vice President MarketingRedmusic Jun 2017 - Apr 2020New York, Ny, UsLed a label marketing team of 15 employees, focused on creative marketing initiatives for the RED MUSIC artist roster including MAX, lovelytheband, The Unlikely Candidates, Jake Miller, Russell Dickerson, Scotty McCreery, OAR, Sublime with Rome, and New Years Day. Reporting teams included Digital Marketing, CRM, Data Analytics, Brand Partnerships, Publicity, Creative Services, Merchandise and E-commerce. -
Vice President Of Marketing'Stache Media Oct 2016 - Jun 2017Responsible for developing and leading an agency division of 20 employees, focusing on independent label support and artist development for RED Distribution's clients like Mumford & Sons, Ingrid Michaelson, Alabama Shakes, St Paul & the Broken Bones, Jason Aldean, Kelsea Ballerini, AWOLNATION, Childish Gambino, and Joey Bada$$. Reporting teams included Advertising, Brand Partnerships, Influencer Marketing, CRM, Social Strategy, Retail Marketing, Publicity, Streaming Marketing, College Marketing, and Creative Services. -
Senior Director - Marketing'Stache Media Jun 2013 - Oct 2016Led Retail Marketing team, working directly with physical retailers, brand partners, and entertainment industry sales teams to bring co-branded in-store experiences and consumer marketing campaigns to Walmart, Best Buy, Transworld (f.y.e.), and indie record stores. Oversaw the Advertising team of 3, who managed campaigns through ideation, execution, and reporting.
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Director - Advertising + Consumer Research + Social Media'Stache Media Apr 2009 - Jun 2013Created the advertising department, researched strategy and mastered new products as they came to market (Facebook Ads, AdWords, YouTube Pre-roll, Display Premiums). Managed all the media planning, budget allocation, copywriting, art direction, campaign execution and daily optimization, as well as reporting and analyzing results. Campaigns were cross-medium including digital media, social media, print, out-of-home, radio, and TV.
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Publicist'Stache Media Mar 2008 - Apr 2009Maintained relationships with emerging bloggers, wrote press releases and pitched to writers for reviews, interviews, and feature consideration.
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Owner/DirectorBeantown Music Together May 2005 - Nov 2008
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Marketing AssistantRed Distribution Nov 2007 - Mar 2008New York, Ny, UsProvided support to the SVP of Marketing and SVP of Business DevelopmentSourced and managed vendor relationships and oversaw the production of marketing materialsResponsible for weekly Soundscan reporting
Allison Moore Skills
Allison Moore Education Details
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Berklee College Of MusicMusic Business -
The Peddie School
Frequently Asked Questions about Allison Moore
What company does Allison Moore work for?
Allison Moore works for Splash
What is Allison Moore's role at the current company?
Allison Moore's current role is Global Head of Go to Market.
What is Allison Moore's email address?
Allison Moore's email address is al****@****sic.com
What schools did Allison Moore attend?
Allison Moore attended Berklee College Of Music, The Peddie School.
What skills is Allison Moore known for?
Allison Moore has skills like Advertising, Social Media Marketing, Digital Media, Music Industry, Social Networking, Marketing, Social Media, Music, Digital Strategy, Entertainment, New Media, Marketing Research.
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