Allison Boaz Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Thoughtful, easy-to-understand communications and marketing is one of the most important and cost-effective ways to boost your results. Contact me for comprehensive communications support including:Communication Strategy and PlanningAudience analysis and message clarification using the StoryBrand FrameworkKey message developmentMarketing calendar development and managementStrategic problem solving and guidanceProduct and service description clarityMarketing and communication evaluation and recommendationsDigital Marketing and CommunicationsWebsite strategy, content development, design, development, project management, and maintenanceWebsite copywriting using the StoryBrand methodRegistration system flow development, user experience logic, and QA testingSurvey and form development and optimizationSearch engine optimizationBlog article writingEmail marketing Social media guidanceDigital advertisingVideo strategyPrint AdvertisingBranded collateral: Postcards, signage, etc.Branded swag: T-shirts, bracelets, chapstick, etc.Public RelationsArticle/op-ed writing and media pitchingAward submissionsBusiness CommunicationsInternal and employee communicationsProposalsOperational documentsIssues/sensitive communicationsProofreading, editing, and content optimizationInternal communication and marketing team support, workflow, and system developmentNonprofit Marketing and CommunicationsFundraising communicationsGrant writing, donor stewardship, reportingInfographic developmentPresentation developmentProject ManagementTimeline developmentBudget managementVendor selectionProject communicationsStart-to-finish executionLearn more at allisonboaz.com. Contact me at allison@allisonboaz.com.

Greater Atlanta Area

Transformed backyard concept into a thriving, robust, sophisticated Jewish day camp. Created and set up all foundational materials, processes, communications, and systems.Increased camper registrations 381% during camp's first five years of operation including 22% year-over-year growth 2017-2018Developed all critical internal and external communication and operational tools including facility use agreements, staff training materials, activity schedule templates, registration forms, staff applications, stakeholder surveys, and transportation plansDirected creative, wrote content, managed production partnerships, and ensured the quality of the organization's website, email communications, social media, videos, and printed materials to recruit staff and campers, communicate with families, increase brand awareness, and raise moneyCreated data-driven marketing strategy and story communicating the organization's unique market position and value proposition Established the organization's brand positioning, key messaging, logo, tagline, look, feel, and voice to produce a recognizable narrative and brand identitySecured nearly $1 million in operational and scholarship funding through national grants, individual donation requests, and online fundraising campaignsCreated a comprehensive suite of fundraising materials including grant applications, individual appeal letters, progress reports, stewardship communications, quarterly updates, data infographics, and presentationsDirected multiple concurrent projects with internal colleagues, attorneys, security planners, facilities operators, financial advisors, creative professionals, reporters, and industry leadersElevated camp through the development and delivery of national conference presentations, provocative editorial pieces, prestigious award nominations, and thoughtful speechwriting

Greater Atlanta Area

Repositioned the Minute Maid trademark to appeal to a younger demographic through a website redesign and social media campaign in line with the brand’s new strategic directionLed conception, architecture, creative design, development, and testing of the Coca-Cola Facebook Summer Snapshot Contest as part of Coca-Cola North America’s Active American Summer campaignDirected content development, product integration, and technical implementation of The Home Depot Weather Center to drive purchases within severe weather preparation and recovery content

Greater Atlanta Area

Directed digital projects from inception to launch including strategy development, budget evaluation, timeline development, agency selection, creative direction, copywriting, photography selection, information architecture creation, legal and technical consultation, proofreading, functional testing, and launch coordinationCollaborated with cross-functional subject matter experts to develop and optimize content on company's global public-facing web property, thecoca-colacompany.comLed concept development, creative design, content gathering, functional logic mapping, and copywriting for first ever interactive platform to communicate product information for the company’s 3,500+ global beverage offeringsConceived and directed development of dynamic global email footer to communicate key company sustainability messagesManaged the development of The Coca-Cola Company 2002, 2003, and 2005 Annual Report websites and the first Environmental Report website in 2002Increased exposure to key company messages by more than 500,000 visits in nine months through the creation of new content modules explaining The Coca-Cola System and the company’s commitment to innovationAchieved 12th place ranking in Financial Times 2007 index of corporate website effectiveness among 60 top global companies following comprehensive rework of thecoca-colacompany.comIncreased website effectiveness and improved user experience through the assessment of site metrics, user feedback, search behavior, linguistic analyses, survey findings, and usability studiesLed a team of developers, designers, external agencies, and vendor partnersProvided guidance on the most effective use of digital tools including video, quizzes, email communications, social media, and games to meet communication goals

Greater Atlanta Area

Provided brand direction and project management for $115K Vanilla Coke inaugural online presenceManaged development of $185K website and consumer sweepstakes promotion for the Coca-Cola sponsorship of American Idol in the show’s first year

Greater Atlanta Area

Structured site architecture, wrote copy, coordinated production, and maintained two agency web propertiesDeveloped print collateral, press kits, and new client materials detailing agency servicesResearched industry trends and prepared new business proposals to support business development effortsSecured 10 CEO public speaking engagements and 65 agency articles in 19 publications over 15 months