In the world of Digital Marketing, I am most passionate about consumer behavior. Through my previous internships, this interest grew as I got hands-on experience in Performance Marketing by tracking campaigns to see how customer activity affects each business’ productivity. Based on my analytical skills, I am immediately attracted to any and all new digital trends and how they are used to carry out marketing promotions. At Fordham University’s Gabelli School of Business, I majored in Marketing due to my continued interest in strategies that digitally promote a business or product. In addition, I minored in Business Law and Ethics. This combination enhances my Marketing Degree because it expands my knowledge in Ethical Marketing Practices, Corporate Social Responsibility, Data Privacy Laws, and Contract Negotiation. This knowledge ensures that I can create and manage campaigns that are not only effective but also legally compliant and ethically sound, fostering trust and credibility with customers, clients, and stakeholders.My career goal is to become a top expert in Performance Marketing, using my analytical skills and knowledge of digital trends to create smart, data-driven marketing strategies.If you are like-minded and also love Marketing, connect with me here on LinkedIn!SPECIALTIES:Marketing Strategy, Market Analysis, Audience Research, Paid Search & Paid Social Campaigns, Project Management, Sales Negotiation, Attention to Detail, Oral & Written Communication Skills, Customer ExperiencePROFICIENCIES: Microsoft Office, Google Analytics, Google Ads, HubSpot, SPSS Statistics, Canva, Braze