Partner + Head Of Marketing
CurrentPartner focused on Marketing and Communications for BCV and its portfolio.
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Allison Braley is listed as I help startups become known and understood at Bain Capital Ventures. at Bain Capital Ventures, based in San Francisco Bay Area, United States. AeroLeads shows a matched LinkedIn profile for Allison Braley.
Allison Braley previously worked as Partner + Head of Marketing at Bain Capital Ventures and Community Member at Mixing Board. Allison Braley holds Bs, Communications Studies, English Minor from James Madison University.
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I help fledgling brands and early stage startups become household names, working with Bain Capital Ventures (BCV) and our portfolio across all stages (Seed to IPO). Named one of Business Insider's top 36 public relations pros in the tech industry in 2021 and PR News' Top Women in PR for 2016. Across 20+ years in marketing and communications, my results-oriented mindset and creative approach has led to a proven track record of success for major technology-driven brands including Playground Global and its portfolio companies, Amazon, Cisco, Conde Nast Digital, TurboTax, Facebook, Canvas (Ford-owned, www.drivecanvas.com -- acquired by Fair in 2019), The Information, Zoosk, ZocDoc, 1-800-FLOWERS.COM, and FreshDirect.com.
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San Francisco, California, Us
Partner focused on Marketing and Communications for BCV and its portfolio.
San Francisco, Ca, Us
Brand, communications and marketing advisor to Aluna, a portable, digital spirometry platform that measures patients' respiratory functions to better manage asthma and cystic fibrosis.
Palo Alto, Ca, Us
Operating Partner focused on marketing and communications for Playground Global and its portfolio.
Joined as part of Canvas acquisition to manage marketing team of eight with a focus on Brand, CRM/Lifecycle, Social Media, Consumer Communications and Retail. Managed marketing agency relationship with R/GA. Promoted to oversee communications in October amid business transition. Led communications response through a layoff and CEO transition.
San Francisco, California, Us
ACQUIRED By Fair in September 2019. Head of Marketing for Canvas, a Ford-owned company that believes everyone deserves to have access to a car of their choosing -- affordably, easily and on their own terms. Oversaw team of 8, including Growth, Digital Marketing, Brand, Content, Lifecycle/CRM, Research and Industry/B2B Dealer Marketing.
San Francisco, California, Us
Head of Marketing, focused on brand building, public relations, and growth marketing.
San Francisco, California, Us
Led 26 person Marketing and Communications team including global User Acquisition, Brand, PR, Content and Social Media Strategy.Refreshed the Zoosk brand through the First Comes Like campaign, which was lauded by the New York Times. Created a new company logo, messaging, brand guidelines, and digital and video creative with agency partners, based on quantitative and qualitative research. Saw 8% lift in organic subscriptions when running campaign and improvements in brand sentiment.
San Francisco, California, Us
Built Communications team to a six-person group focused on brand building, media relations, partnerships, social media and content. Focused on both U.S. and Germany / Austria / Switzerland for PR, and global social media.
New York, Ny, Us
Led communications for ZocDoc, a company dedicated to improving access to healthcare. Hired team of seven full-time communications professionals and we were responsible for creating and evolving brand messaging, media relations (consumer and trade media), community, social media, internal communications, and investor relations. Generated more than 300 million media impressions per year and credited with increasing direct traffic to ZocDoc.com.
San Francisco, Ca, Us
Developed media strategy, messaging, and led outreach for clients including Amazon Kindle, Cisco, TurboTax, and Facebook. Generated high-impact media results in a wide range of outlets including national morning shows, magazines, and newspapers. Co-led the Consumer Media Task Force, a specialized practice group within the agency.
Managed communications initiatives for Epicurious, Concierge.com, Jaunted, Style.com, Men.Style.com, and NutritionData. Promoted from Senior Public Relations Manager to Director of Public Relations in February 2008. Increased traffic and awareness for lifestyle media properties. Raised profile of digital editors-in-chief at Conde Nast through major national broadcast coverage, including TODAY, CBS Early Show, Extra!, E! News, MSNBC, and more. Led highly successful launch of leading recipe App for Epicurious.
New York, Ny, Us
Promoted from Account Executive to Senior Account Executive and Senior Account Executive to Account Supervisor. Led the agency side PR teams for 1-800-Flowers, Amazon's Books, Music & DVD stores and FreshDirect.
New York, Ny, Us
Promoted from Assistant Account Executive to Account Executive. Executed PR programs including events, deskside media tours and SMTs for CLEAN & CLEAR by Johnson & Johnson, and launched Colgate Simply White.
EA to CEO, Head of Legal, Accounting as needed to fill in for staff at REIT while on summer breaks.
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Allison Braley works for Bain Capital Ventures.
Allison Braley is listed as I help startups become known and understood at Bain Capital Ventures. at Bain Capital Ventures.
Allison Braley is based in San Francisco Bay Area, United States while working with Bain Capital Ventures.
Allison Braley has worked for Bain Capital Ventures, Mixing Board, Aluna, Playground Global, and Fair.Com.
You can use AeroLeads to view verified contact signals for Allison Braley at Bain Capital Ventures, including work email, phone, and LinkedIn data when available.
Allison Braley holds Bs, Communications Studies, English Minor from James Madison University.
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