Allison Brantley Email & Phone Number

Wilmington, Nc, Us

• Act as the client’s advocate, with a strong understanding of the client’s organization, services, audience, competitors, and stakeholder landscapes; ensure project team output and different workstreams are operating in alignment with client goals• Work with client teams to define promotional plans and schedules, web, strategy, SEO, and content needs, with the goal of managing and growing accounts over time• Proactively review client website and marketing presence to stay up to date with client activities and needs, as well as identify opportunities to audit, upgrade, and user-test existing websites, content, marketing, and brand collateral

Remote

• Intimately learn and leverage the company’s services toolkit to recommend services and projects to existing clients based on their organizational or departmental goals• Work closely with the Business Development and Project Management team to create pitch decks, service agreements, SOWs, and contracts• Report on revenue growth and profitability of managed accounts to company leadership• Guide and collaborate with Project Managers, Strategists, and project teams within the discovery and strategy phases of larger projects to establish holistic project strategy and objectives, as well as ensure tactics are aligned with the client’s bigger picture• Review tactical deliverables (such as wireframes, designs, and feature recommendations) to ensure project teams are acting in alignment with established goals and prior discovery activities/strategic recommendations and that value is being delivered and translated to the client team• Support and participate in the creation and presentation of strategic work and recommendations in tandem with UX Researchers and Strategists to ensure the value of SOWs is not only delivered but understood by client teams

Remote

At DBT, we prided ourselves on providing thoughtful and innovative digital marketing services to nonprofits globally. Clients I have managed projects for include Everytown for Gun Safety, Greenpeace, Vote Run Lead, The San Francisco Foundation and The California Wellness Foundation.In the two and a half years I served as director of project management, I did the following:• Served as head project management professional (PMP) for the company• Led remote team of designers and developers from across the globe• Served as primary account lead for Everytown for Gun Safety (2.5 years) and The California Wellness Foundation (1 year)• Came up with tailored statements of work (SOWs) based on requests for proposals (RFPs) provided by client • Developed detailed project plan, project timeline and project documentation for each and every project managed upon approval of the contract by the client• Created comprehensive project kickoff decks for both internal and client purposes and led all subsequent kickoff calls• Came up with and distributed talking points for weekly internal and client check-ins conducted via Slack and/or Zoom• Worked collaboratively with digital strategy team on discovery phase deliverables and stakeholder interviews/reports• Authored and tracked status of project tasks using Redbooth and Harvest project management software • Created sitemaps via Slickplan• Created timelines via Smartsheet• Consulted with clients on content inventory, content strategy and content management techniques• Beta and cross-browser/device tested sites prior to handing it off to the client for their own internal review• Developed and managed QA processes for every site in the beta testing stage• Conducted collaborative content management system (CMS) training sessions with clients• Oversaw launch and post-launch optimization efforts• Worked to successfully keep projects in scope, on time and under budget and managed/reset client expectations as needed

Raleigh-Durham, North Carolina Area

I managed comprehensive website projects for major hospital systems, including those for Southcoast Health and Susquehanna Health. I also served as the designated content strategist and director for all of our company’s high-level web writing projects, including what was our largest content strategy project-to-date for Dignity Health. My roles and responsibilities as chief PM on all of our major digital writing assignments included:• Helping perform and create site audits, sitemaps and project timelines for all large content projects• Overseeing our web writing department and helping manage the production calendars of copywriters• Assisting with the onboarding of any freelance writing agencies that need to be brought on for content creation purposes• Serving as liaison between our writers, Healthgrades’ Digital Editorial VP and the client in efforts to come up with a tailored content creation process and delivery schedule for all major web writing endeavors• Managing day-to-day aspects of all large content projects and overseeing the tracking of these projects in GatherContent• Presenting to C-Suite staff as needed on best practices as it relates to content marketing and SEO techniques• Leading and participating in weekly stand-ups needed internally as well as those with our clients and their vendors• Arranging and directing stakeholder interviews associated with any and all major content projects• Advising other managers on best practices regarding SEO and content creation when there is a heavy emphasis placed on content within their own projects

Raleigh-Durham, North Carolina Area

As project manager, I managed an average of 15-20 web design and development projects at any given time--all of which ranged in size and complexity. As soon as a contract was signed off on, I took over as the main point of contact for the client and served as a liaison for them and our creative team. Some of the websites I’ve managed include those for Wayne Memorial, Eye Care Associates, Zaytoun Orthodontics, Lane & Associates and The Special Event Company.Responsibilities:• Managed team of designers, developers & copywriters• Successfully launched more than 50 websites in two years• Navigated the inner workings of and trained clients on WordPress and Drupal CMSs• Provided insight on RackSpace and Media Temple hosting environments

Raleigh-Durham, North Carolina Area

I was hired as a copywriter at Click Optimize Creative Group, or COCG, in January 2012. In three months time, I was given the opportunity to manage their social media campaigns in addition to my copywriting duties.Responsibilities:• Wrote optimized content for our larger web projects• Provided editorial assistance to the company’s copywriting department• Trained and supervised new hires on SEO copywriting methods• Strategized and managed social media campaigns for Bojangles’ - BeCajun, Highland Ob-Gyn & Duke Eye Center• Researched, wrote, edited and published blog posts for COCG

Wilson, North Carolina

I served as the primary education reporter at The Wilson Times. I also covered political and breaking news--often accompanying or going in place of our crime reporter on various hard news assignments. Responsibilities:• Covered all stories pertaining to Wilson County Schools, Nash County Schools, Barton College and the NC School for the Deaf• Conducted investigative research on hot button issues and report on the findings• Held elected and school board officials accountable through regular attendance of public events and board meetings• Provided immediate response to emergency situations in order to get information out to our readers as quickly as possible through the dissemination of news across various multimedia platforms

Sylva, North Carolina

During the time I spent in the mountains of North Carolina, I served as the Herald’s primary education, political and feature reporter. I also covered monthly meetings for the local governing agencies. Responsibilities: • Covered monthly meetings for the Town of Sylva, the Jackson County Airport Authority as well as the Dillsboro and Forest Hills municipalities• Conducted investigative research on happenings within Jackson County Public Schools and Western Carolina University• Produced stories and art on pieces concerning the greater Jackson County area

Charleston, South Carolina Area

After my internship ended at The Post & Courier, I was hired on full-time as an editorial assistant where I worked closely with the paper’s preview editor and other members of the news team. Part of my duties at this time was to help gather and organize information needed for our weekly Feature’s insert. I also was responsible for preparing budgets for daily editorial meetings.

Charleston, South Carolina Area

During my final year of college, I landed an internship at the South’s oldest daily newspaper. As a news intern, I was given the opportunity to work alongside some of the most talented reporters in the industry -- including the paper's special assignments editor whom I worked with on a variety of controversial pieces, ranging from rising applicant numbers at local public colleges to emerging Bioenergy techniques along the Savannah River Basin.

Daniel Island, South Carolina

While still attending college, I got a job working as a freelance/roving reporter for The Daniel Island News. During this time, I would coordinate with the publication’s editor on the production of a wide range of assignments concerning Daniel Island and the surrounding Berkeley County community.

Bachelor Of Arts (Ba), Communication And Media Studies

Communication, Journalism, And Related Programs

Activities and Societies: Gamma Phi Beta Sorority