Allie Campbell Email & Phone Number

Vancouver, Bc, Ca

Partnering with enterprise customers on how to leverage social media to strategically grow their business and enhance the customer experience.➤ President's Club recognition, ranking #2 globally for annual quota attainment in 2023.

Vancouver, Bc, Ca

Worked in a fast paced sales environment selling Hootsuite and our partner ecosystem solutions to help mid-market and enterprise companies tap into the power of social for business.➤ Exceeded sales targets, consistently growing average deal size QoQ and contributing 3 of the top net new business deals in 2023.

Vancouver, Bc, Ca

Developed and closed new business with companies across industries leveraging social media to achieve their business goals.➤ Exceeded fully ramped quarterly sales quotas and annual target for 2022➤ Voted MVP of Team McD by peers

Vancouver, Bc, Ca

Acted as the relationship manager and champion for Hootsuite’s Enterprise customers. Responsible for helping clients drive meaningful business outcomes with our products and ensuring strong usage and adoption, revenue retention and growth and customer advocacy.Key responsibilities:➤ Managing a $3M ARR book of high-value and complex Enterprise customers, acting as a strategic partner to help maximize their social media ROI using Hootsuite.➤ Building influential relationships with clients across industry verticals and departments, from end users to executive sponsors, ensuring a best-in-class experience.➤ Led strategic value engagements, including social maturity assessments, competitive benchmarking, social performance audits and reviews, and workshops.➤ Identifying and driving expansion opportunities, including new use cases and multi-year agreements in partnership with the sales team. Achieved 98% renewal rate and growth in 80% of individual account values.➤ Sharing product roadmaps and releases, advocating for product features and improvements as the voice of the customer and working cross-functionally with internal teams to champion change and innovation. Meaningful contributions outside of role:➤ Recipient of Q4 2021 #CustomerObsessed award, nominated by peers for my contributions living up to Hootsuite’s Guiding Principles➤ Nominated by peers for the Q2 2022 ‘No spectators’ MVP award➤ Designated CSM representative supporting the 2022 Hootsuite rebrand➤ Contributor on Hootsuite’s 2022 internal prediction paper on the future of social media management solutions for long-range planning➤ CSM selected to participate in a panel discussing how to improve collaboration and the overall partnership between sales and customer success.

Montreal, Quebec, Ca

I supported CGI's digital communications strategy and related programs that helped build our brand and drove engagement and influence online. Key responsibilities...➤ Leading CGI’s global social media strategy and campaign plans to achieve our community, brand and lead generation KPIs.➤ Serving as a strategic advisor for CGI’s paid media campaigns, providing campaign strategy consultation and analysis to digital business partners across geographies around targeting, implementation, optimization, and reporting to increase ROI.➤ Working with external vendors, evaluating and advocating for solutions and tools that improve efficiency, streamline processes, and better tie social activity to business objectives.➤ Scaling our social media influencer program, working closely with key subject matter experts and leaders across the business to help them succeed on social. ➤ Monitoring platform best practices and trends, analyzing competitor landscapes and conducting audits to identify opportunities to add more value to our clients and online community.

Montreal, Quebec, Ca

I helped lead the continuous evolution of the CGI brand across digital and social media channels (owned/earned/paid). Expanded responsibilities from previous role included...➤ Rolling out CGI’s employee advocacy program across Canada, providing training on building a professional brand, online relationship building, social sales enablement.➤ Managing the digital team, providing mentorship and guidance in support of their professional development and success.

Montreal, Quebec, Ca

I provided strategic counsel to business leaders, HR managers, and marketing and communications partners across Canada in the areas of digital and social media marketing. In this role, I helped build data-driven, integrated marketing plans in support of CGI's business development and talent acquisition goals.Key responsibilities...➤ Owning the Canada social media strategy, preparing comprehensive campaign plans and overseeing account activities, including creative requirements and reporting.➤ Working with industry marketing leads and subject matter experts to build and maintain an editorial calendar that supported the business pipeline.➤ Representing Canada across CGI's international digital network, identifying opportunities to collaborate and improve social media savvy across the organization.➤ 𝘓eading social media training and employee advocacy efforts across Canada.Providing ongoing digital analytics, insights and recommendations to senior leadership and business partners that inform future strategy.

London, Gb

I developed digital marketing plans for Aon's risk business and the social media strategy for Canada. While in this position, I led the successful roll out and adoption of our advocacy program across Canada and launched a comprehensive social selling training program for employees.Key responsibilities...➤ Managing and driving meaningful business results across Aon’s social media accounts.➤ Supporting owned, earned, and paid media on digital channels.➤ Building and executing both national and local marketing campaigns online, providing detailed reports and analytics demonstrating measurable ROI to business partners. ➤ Project and budget management across complex work streams.

I delivered a full range of management functions in the areas of tactical and strategic business planning for up to 13 clients.Key responsibilities...➤ Provided ongoing market intel to clients, identifying relevant business opportunities and key decision-makers to target within the Canadian public sector.➤ Arranged meetings on behalf of clients with key government officials, preparing presentations and briefing packages as required.➤ Achieved with the business team at the time a revenue increase of over 120% within two years of joining the company.➤ Designated signing authority for the company and responsible for all invoicing, accounts payable, accounts receivable, payroll, and the management of administrative staff.

I developed and implemented executive-level marketing and communication campaigns and initiatives for leading technology clientele, targeting all levels of the Canadian public sector.Key responsibilities...➤ Established and maintained strong business relationships, meeting with industry-leading clients on an ongoing basis for strategic planning review and performance analysis.➤ Prepared briefing documentation and presentation materials for clients meeting with government officials.➤ Planned and executed large-scale events and executive briefings for up to 13 top-tier IT firms as well as intimate monthly receptions with senior Federal Government IT Executives and leading technology firms.

Thunder Bay, Ontario, Ca

Summer internship over two years during University at an independent, multi-disciplinary, creative firm providing strategic marketing and communications services.Key responsibilities...➤ Coordinated and participated in client focus groups. Recorded and analyzed the discussion for research summary reports and recommendations.➤ Utilized social media tools for market research and development.➤ Drafted client communications, including information bulletins, radio scripts, recruitment ad campaigns and e-blasts as well as internal and external outreach material and reports.➤ Assisted in building and maintaining the corporate social media strategy.➤ Researched, collected, and analyzed information based on advertising space and marketing channels within the Northern Ontario region.