Allison Deery Email & Phone Number

New York, United States

Remote

I lead the execution and delivery of new business proposals and renewals, communicating with C-suite partners (from high-growth startups to Fortune 500 businesses) on an international scale to close over $2.6M in direct-to-consumer consultancy partnerships. I strategize with Growth Engineers, Media Leads, Product Managers, Creatives, and Designers to develop compelling pitches, build data-driven case studies, and identify untapped market opportunities, resulting in a 10% increase in customer… Show more I lead the execution and delivery of new business proposals and renewals, communicating with C-suite partners (from high-growth startups to Fortune 500 businesses) on an international scale to close over $2.6M in direct-to-consumer consultancy partnerships. I strategize with Growth Engineers, Media Leads, Product Managers, Creatives, and Designers to develop compelling pitches, build data-driven case studies, and identify untapped market opportunities, resulting in a 10% increase in customer acquisition. To streamline efforts, I developed and implemented updated Sales processes that doubled the frequency of new business pitches. On average, I spearhead one partnership kickoff per month by managing contracts, executing project scopes, and introducing implementation teams. I stay close to engagements to identify and ideate scaling opportunities. During my first year, I also led account strategy and client communications of four engagements, identifying key opportunity areas and coordinating full-funnel solutions to strengthen and expand e-commerce partnerships. Show less

Remote

I oversee engagement and performance of all Mansueto Ventures Works Products (roughly 175 projects annually) for Fast Company and Inc. Magazine. I manage a team of two offshore employees to launch social campaigns and pull client-facing reporting. Because the performance and growth of these products depends on the ability to grow traffic for both brands, I also support Strategic Growth Initiatives by analyzing both weekly and month traffic trends on both sites. The VP of Growth and I work in… Show more I oversee engagement and performance of all Mansueto Ventures Works Products (roughly 175 projects annually) for Fast Company and Inc. Magazine. I manage a team of two offshore employees to launch social campaigns and pull client-facing reporting. Because the performance and growth of these products depends on the ability to grow traffic for both brands, I also support Strategic Growth Initiatives by analyzing both weekly and month traffic trends on both sites. The VP of Growth and I work in tandem to improve features of the site, collaborating with Product Managers, Engineers, Data Scientists, and Designers. Show less

New York, New York, United States

I head two digital advertising products, Branded Content Distribution and Paid Social (Facebook, Instagram, Twitter, LinkedIn, Youtube, and Pinterest), generating $23.2MM in revenue across 219 campaigns for Fast Company and Inc. Magazine. To maintain and improve these products, I liaise and maintain positive relationships with Data Scientists, Engineers, Sales, and Account Managers. I manage one freelancer to assist with reporting for both products. Since overseeing Paid Social, traffic to… Show more I head two digital advertising products, Branded Content Distribution and Paid Social (Facebook, Instagram, Twitter, LinkedIn, Youtube, and Pinterest), generating $23.2MM in revenue across 219 campaigns for Fast Company and Inc. Magazine. To maintain and improve these products, I liaise and maintain positive relationships with Data Scientists, Engineers, Sales, and Account Managers. I manage one freelancer to assist with reporting for both products. Since overseeing Paid Social, traffic to Branded Content has increased by 158%, while costs have dropped by 40%. Show less

New York, New York, United States

I partner with Sales and Marketing across Fast Company and Inc. Magazine to understand client requests during the RFP process and leverage data from previous campaigns to provide strategic advice on how best to respond. In addition to managing the digital and paid social components of campaigns, I collect and analyze the results to explain how these numbers translate to success. I collaborate with the Strategy and Engineering Teams to build an internal reporting dashboard tapping into the APIs… Show more I partner with Sales and Marketing across Fast Company and Inc. Magazine to understand client requests during the RFP process and leverage data from previous campaigns to provide strategic advice on how best to respond. In addition to managing the digital and paid social components of campaigns, I collect and analyze the results to explain how these numbers translate to success. I collaborate with the Strategy and Engineering Teams to build an internal reporting dashboard tapping into the APIs of Google Analytics, Moat Analytics, Parse.ly, JW Player, Google DFP, Google Adwords, Facebook, and Twitter to reduce the time to pull reporting. Average time has been reduced by 80%. In 2018, I liaised with account stakeholders to develop and manage campaigns resulting in client satisfaction across partnerships totaling $18.1M. I was recognized during the Mansueto Ventures Employee Spotlight in Q3 2018. Show less

New York, New York

At JCDecaux, I was responsible for managing brand awareness campaigns throughout their duration for several accounts totaling $21.2M in revenue. This process included brainstorming with National Account Executives to submit RFPs, working with internal teams to streamline campaign performance, and addressing client needs to ensure continuous partnerships. In addition to campaign management, I utilized company software to discern availability of digital inventory and establish sales metrics for… Show more At JCDecaux, I was responsible for managing brand awareness campaigns throughout their duration for several accounts totaling $21.2M in revenue. This process included brainstorming with National Account Executives to submit RFPs, working with internal teams to streamline campaign performance, and addressing client needs to ensure continuous partnerships. In addition to campaign management, I utilized company software to discern availability of digital inventory and establish sales metrics for the team. Show less

Madrid Area, Spain

Received an assistant teaching grant in a bilingual secondary school through the Government of Spain. Working with 120 students, ages 12-18, I was responsible for coordinating with eight different teachers to create and implement lesson plans for classes in the English language, Social Sciences, Art, and the Debate Club. In addition to working with students, I led a beginners English class for staff members at the school.