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Allison (Allie) Fried is a senior communications and public relations strategist and leader with extensive expertise in global campaigns and nonprofit engagements. For 17+ years she has managed large, integrated communications efforts, and led ambitious, talented teams. Specializing in brand evolution and communications strategy, Allie works to develop and implement intelligent, aggressive and efficient brand strategies that get eyeballs and achieve results. From media relations, thought leadership and message development, to content strategy and creation, Fried translates business goals and objectives into strategic communications plans to achieve desired outcomes.Allie comes from the nonprofit world, most recently leading strategic communications for Stand Together Foundation, a venture philanthropy organization supporting social entrepreneurs working in the poverty reduction space. In 2020 she successfully transitioned the brand from B2C to B2B acquiring 200+ new nonprofit partner organizations. In response to the COVID-19 pandemic, Fried spearheaded PR campaign efforts to raise more than $120M over four months to give directly to 200,000 families experiencing financial hardship. Prior to Stand Together, Fried oversaw global event communications for the Consumer Technology Association (CTA). For 12+ years, she directed media outreach and promotional strategy for all of CTA’s domestic and international events, including CTA’s flagship event CES, which draws 180,000 attendees from 150 countries (including 7,000 media). Fried has been awarded the Silver Communicator Award by the International Academy of Visual Arts (IAVA). She was also named by PR News as one of the Top 30 PR People to Watch in 2013 and was honored with Dealerscope’s Top 40 under 40 in 2017. Fried has her master’s degree in public relations and corporate communications from Georgetown University and her bachelor’s degree in broadcast journalism from the University of Maryland.
One More Volley Llc
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Founder & PrincipalOne More Volley Llc Sep 2021 - PresentFairfax, VaFounded in 2021, One More Volley LLC specializes in marketing and communications strategy with broad capabilities and experience ranging from integrated campaigns and high-level media strategy to brand positioning and event communications. Our work typically involves some combination of: • Brand Strategy• Content Mapping & Creation• General Writing Support• Media Strategy• Message & Talking Point Development• Press Event Planning and Activation• Public Relations Collateral• Reporter and Influencer Pitching• Speechwriting & Copyediting• Spokesperson Responsibilities• Strategic Communications Strategy• Thought leadership & Exec. PositioningAbout One More Volley LLC: One More Volley LLC was founded as a public relations and corporate communications consulting firm in 2021 by Allison Fried. The firm is a namesake to Allie’s mom who is currently battling the late stages of Alzheimer’s Disease but whose nickname was always “One More Volley” because of her propensity to go the extra mile (with passion and absolute gusto) in everything she did. From decorating her classroom with the most brilliant 3-D bulletin boards, throwing over-the-top parties, and always being the first to go another round, she passionately pushed limits and never settled for merely what was expected. One More Volley LLC incorporates that exact energy into what it gives to its clients: nonstop enthusiasm and an unwavering commitment to go above and beyond.
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PrincipalBurke School House Jul 2020 - Jun 2021Burke, VaWorked to reimagine the kindergarten classroom at home by founding Burke School House as a microschool for the 2020/2021 school year. Created an interactive, hands-on experience headlined by fun, learning through play, and relationship development for students, while navigating the challenges of in-person learning during a global pandemic.Served as Founder and Principal, working with classroom staff to develop well rounded, confident, and responsible small humans excited to discover their passions, strengths, and talents by engaging the whole child (mentally, physically, socially, and emotionally) in their learning.Our goal was to prepare a small cohort class of kindergarten students to effectively transitionback into public school as first graders for the 2021/2022 school year, and we did. All students have since gone back into public schools and are thriving with a deep love of learning firmly embedded within their hearts.
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Director, Strategic CommunicationsStand Together Sep 2018 - May 2021Arlington, VaDuring tenure served as both Communications Director for Stand Together and Director of Marketing and Strategic Communications for Stand Together Foundation, overseeing the brands' comprehensive communications strategy including brand architecture, content mapping and creation, earned and owned media strategy, press event planning and activation, thought leadership, executive positioning and more.Most recently, she led strategic communications for Stand Together Foundation, a venture philanthropy organization supporting social entrepreneurs working in the poverty reduction space. In 2020 she successfully transitioned the brand from B2C to B2B and acquired 200+ new nonprofit partner organizations. In response to the COVID-19 pandemic, Fried spearheaded PR campaign efforts to raise more than $120M in just four months to give directly to 200,000+ families experiencing financial hardship. -
Director, Global Event CommunicationsConsumer Technology Association Jul 2015 - Aug 2018Oversaw global event communications for the Consumer Technology Association (CTA) for 12+ years, directing media outreach and promotional strategy for all of CTA’s domestic and international events, including CTA’s flagship event CES, which draws 180,000 attendees from 150 countries (including 7,000 media). Have been awarded the Silver Communicator Award by the International Academy of Visual Arts (IAVA). Was also named by PR News as one of the Top 30 PR People to Watch in 2013 and was honored with Dealerscope’s Top 40 under 40 in 2017. -
Director, International CommunicationsConsumer Electronics Association Apr 2015 - Jun 2015Arlington, VaManaged global media outreach and PR activities in support of the International CES, CES Unveiled events abroad and other CEA events. Assisted in devising and implementing media outreach and promotional strategies for the International CES, the world’s gathering place for all who thrive on the business of technology, with more than 5,000 media attending. Served as a media spokesperson for CEA and the International CES and handled corresponding media inquiries and manage the content and production of CESTV, onsite and throughout the year. -
Senior Manager, International CommunicationsConsumer Electronics Association Apr 2014 - Apr 2015Arlington, VaAllison Fried demonstrates a level of strategic vision, operational accountability and program/project ownership that exemplifies functional leadership at the senior management level. Recently earning her Master’s degree from Georgetown University in public relations and corporate communications and having just been named one of PR News’ “People to Watch,” Allie has been recognized externally for her initiative, problem solving and lead professional role when it comes to international communications. She is adaptable and thrives on teamwork as illustrated by the creative leadership of her internal working group and the relationship and workload management of PR agencies in 25 countries around the world. Allie has a goal-oriented approach to project management and the strategic ability to lead and influence others within and outside of her organization. -
Manager, International CommunicationsConsumer Electronics Association Jan 2012 - Apr 2014Arlington, VaOversees global media outreach and promotional strategy for the world’s largest consumer technology trade show, the International CES, which annually draws 150,000 industry professionals and 5,000 media from 150 countries. To build event awareness and reputation, strategically executes pre-show press events in targeted regions around the globe. -
Public Relations SpecialistConsumer Electronics Association Apr 2010 - Jan 2012Arlington, VaAs part of CEA's Event PR team, promoted the International CES, the world’s largest consumer electronics tradeshow, to global media. Served as an industry spokesperson for the consumer technology and have created and managed the largest Press Day in CES history. My brainchild is CESTV, growing its functionality, presence and scope by 2.5 times over three years - from grass roots, up. I also planned, pitched and organized media tours to generate excitement and coverage for CES by print, online and broadcast media. I have independently established and effectively managed all CES on-site video production, resulting in nearly 60 on-site videos throughout five show days. Also, enjoy contributing to CEA’s extensive social media campaign, promoting CES through content across the web. -
Senior Communications Coordinator, Event PrConsumer Electronics Association Mar 2008 - Apr 2010Arlington, VaCoordinated annual event PR campaigns which included a promotional calendar, global media tours, media surveys, press releases, media advisories, pitch letters, press conferences, social media outreach and hot product promotion. Proud to report that the 2010 CES hosted more reporters than any other event in the country, including the Super Bowl. More than 5,000 qualified media attended, with ABC, Bloomberg, CBS, CNN, Discovery, FOX, NBC, The New York Times and The Wall Street Journal covering the show and its 2,500 exhibitors and 120,000 attendees. We received 6,500 written articles and 3,600 broadcast hits, resulting in a 24 percent coverage increase. I also managed the CES press conference services budget. -
Communications Coordinator, Event PrConsumer Electronics Association Jul 2006 - Mar 2008Arlington, VaPromoted the 2007 and 2008 International CES, resulting in more than 4,500 international media in attendance. Managed overall Exhibitor PR, special events and celebrity appearances for 3,000 CES exhibitors, including; scheduling, planning and promoting 50 exhibitor press conferences for 20,000 new product launches. -
Co-Founder / CoachD1 Fitness May 2011 - Jun 2014Alexandria, VaD1 Fitness was founded with the goal to bring the mindset, work ethic and championship results of Division I athletes to area residents.“Nothing great was ever achieved without enthusiasm,” Ralph Waldo Emerson. Here at D1 Fitness we have an absolute passion for fitness enthusiasm, which translates directly into our clients achieving great results. Driven by the NCAA Division I Experience, we are a results oriented company that has created an intense atmosphere of motivation that is customized to each of our clients needs.
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News TeamWjla News, Abc Affiliate, Washington D.C. (Market 8) 2005 - 2006Covered local and national stories such as the Zacarias Moussaoui trial, Congresswoman McKinney alleged assault case and drag racing vehicle deaths. Conducted on-camera interviews, gathered story information in the field and wrote and edited news packages.
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Director / Reporter / ProducerUmtv News, Channel 72 2005 - 2006Developed and delivered reporter news packages. Edited film and operated cameras for broadcasts.
Allison Fried Skills
Allison Fried Education Details
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Scholar Athlete -
Public Relations And Corporate Communications
Frequently Asked Questions about Allison Fried
What company does Allison Fried work for?
Allison Fried works for One More Volley Llc
What is Allison Fried's role at the current company?
Allison Fried's current role is Founder & Principal, One More Volley LLC.
What is Allison Fried's email address?
Allison Fried's email address is afried@ce.org
What is Allison Fried's direct phone number?
Allison Fried's direct phone number is +170390*****
What schools did Allison Fried attend?
Allison Fried attended University Of Maryland College Park, Georgetown University.
What are some of Allison Fried's interests?
Allison Fried has interest in Present The Reading Connection, January 2011, Washington D, Arlington, Health, Children, Va April 2008, Education, Science And Technology, Human Rights.
What skills is Allison Fried known for?
Allison Fried has skills like Strategic Communications, Editing, Social Media Marketing, Press Releases, Media Relations, Event Management, Public Relations, Video, Social Media, Spokesperson, Crisis Communications, Broadcast.
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Allison Fried
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Allison Fried
Executive Assistant/Data Entry Associate At Three Pillars RecruitingNew York City Metropolitan Area -
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