Allison Fried Email & Phone Number

Fairfax, Va

Founded in 2021, One More Volley LLC specializes in marketing and communications strategy with broad capabilities and experience ranging from integrated campaigns and high-level media strategy to brand positioning and event communications. Our work typically involves some combination of: • Brand Strategy• Content Mapping & Creation• General Writing Support• Media Strategy• Message & Talking Point Development• Press Event Planning and Activation• Public Relations Collateral• Reporter and Influencer Pitching• Speechwriting & Copyediting• Spokesperson Responsibilities• Strategic Communications Strategy• Thought leadership & Exec. PositioningAbout One More Volley LLC: One More Volley LLC was founded as a public relations and corporate communications consulting firm in 2021 by Allison Fried. The firm is a namesake to Allie’s mom who is currently battling the late stages of Alzheimer’s Disease but whose nickname was always “One More Volley” because of her propensity to go the extra mile (with passion and absolute gusto) in everything she did. From decorating her classroom with the most brilliant 3-D bulletin boards, throwing over-the-top parties, and always being the first to go another round, she passionately pushed limits and never settled for merely what was expected. One More Volley LLC incorporates that exact energy into what it gives to its clients: nonstop enthusiasm and an unwavering commitment to go above and beyond.

Burke, Va

Worked to reimagine the kindergarten classroom at home by founding Burke School House as a microschool for the 2020/2021 school year. Created an interactive, hands-on experience headlined by fun, learning through play, and relationship development for students, while navigating the challenges of in-person learning during a global pandemic.Served as Founder and Principal, working with classroom staff to develop well rounded, confident, and responsible small humans excited to discover their passions, strengths, and talents by engaging the whole child (mentally, physically, socially, and emotionally) in their learning.Our goal was to prepare a small cohort class of kindergarten students to effectively transitionback into public school as first graders for the 2021/2022 school year, and we did. All students have since gone back into public schools and are thriving with a deep love of learning firmly embedded within their hearts.

Arlington, Va

During tenure served as both Communications Director for Stand Together and Director of Marketing and Strategic Communications for Stand Together Foundation, overseeing the brands' comprehensive communications strategy including brand architecture, content mapping and creation, earned and owned media strategy, press event planning and activation, thought leadership, executive positioning and more.Most recently, she led strategic communications for Stand Together Foundation, a venture philanthropy organization supporting social entrepreneurs working in the poverty reduction space. In 2020 she successfully transitioned the brand from B2C to B2B and acquired 200+ new nonprofit partner organizations. In response to the COVID-19 pandemic, Fried spearheaded PR campaign efforts to raise more than $120M in just four months to give directly to 200,000+ families experiencing financial hardship.

Oversaw global event communications for the Consumer Technology Association (CTA) for 12+ years, directing media outreach and promotional strategy for all of CTA’s domestic and international events, including CTA’s flagship event CES, which draws 180,000 attendees from 150 countries (including 7,000 media). Have been awarded the Silver Communicator Award by the International Academy of Visual Arts (IAVA). Was also named by PR News as one of the Top 30 PR People to Watch in 2013 and was honored with Dealerscope’s Top 40 under 40 in 2017.

Arlington, Va

Managed global media outreach and PR activities in support of the International CES, CES Unveiled events abroad and other CEA events. Assisted in devising and implementing media outreach and promotional strategies for the International CES, the world’s gathering place for all who thrive on the business of technology, with more than 5,000 media attending. Served as a media spokesperson for CEA and the International CES and handled corresponding media inquiries and manage the content and production of CESTV, onsite and throughout the year.

Arlington, Va

Allison Fried demonstrates a level of strategic vision, operational accountability and program/project ownership that exemplifies functional leadership at the senior management level. Recently earning her Master’s degree from Georgetown University in public relations and corporate communications and having just been named one of PR News’ “People to Watch,” Allie has been recognized externally for her initiative, problem solving and lead professional role when it comes to international communications. She is adaptable and thrives on teamwork as illustrated by the creative leadership of her internal working group and the relationship and workload management of PR agencies in 25 countries around the world. Allie has a goal-oriented approach to project management and the strategic ability to lead and influence others within and outside of her organization.

Arlington, Va

Oversees global media outreach and promotional strategy for the world’s largest consumer technology trade show, the International CES, which annually draws 150,000 industry professionals and 5,000 media from 150 countries. To build event awareness and reputation, strategically executes pre-show press events in targeted regions around the globe.

Arlington, Va

As part of CEA's Event PR team, promoted the International CES, the world’s largest consumer electronics tradeshow, to global media. Served as an industry spokesperson for the consumer technology and have created and managed the largest Press Day in CES history. My brainchild is CESTV, growing its functionality, presence and scope by 2.5 times over three years - from grass roots, up. I also planned, pitched and organized media tours to generate excitement and coverage for CES by print, online and broadcast media. I have independently established and effectively managed all CES on-site video production, resulting in nearly 60 on-site videos throughout five show days. Also, enjoy contributing to CEA’s extensive social media campaign, promoting CES through content across the web.

Arlington, Va

Coordinated annual event PR campaigns which included a promotional calendar, global media tours, media surveys, press releases, media advisories, pitch letters, press conferences, social media outreach and hot product promotion. Proud to report that the 2010 CES hosted more reporters than any other event in the country, including the Super Bowl. More than 5,000 qualified media attended, with ABC, Bloomberg, CBS, CNN, Discovery, FOX, NBC, The New York Times and The Wall Street Journal covering the show and its 2,500 exhibitors and 120,000 attendees. We received 6,500 written articles and 3,600 broadcast hits, resulting in a 24 percent coverage increase. I also managed the CES press conference services budget.

Arlington, Va

Promoted the 2007 and 2008 International CES, resulting in more than 4,500 international media in attendance. Managed overall Exhibitor PR, special events and celebrity appearances for 3,000 CES exhibitors, including; scheduling, planning and promoting 50 exhibitor press conferences for 20,000 new product launches.

Alexandria, Va

D1 Fitness was founded with the goal to bring the mindset, work ethic and championship results of Division I athletes to area residents.“Nothing great was ever achieved without enthusiasm,” Ralph Waldo Emerson. Here at D1 Fitness we have an absolute passion for fitness enthusiasm, which translates directly into our clients achieving great results. Driven by the NCAA Division I Experience, we are a results oriented company that has created an intense atmosphere of motivation that is customized to each of our clients needs.

Covered local and national stories such as the Zacarias Moussaoui trial, Congresswoman McKinney alleged assault case and drag racing vehicle deaths. Conducted on-camera interviews, gathered story information in the field and wrote and edited news packages.

Developed and delivered reporter news packages. Edited film and operated cameras for broadcasts.

B.A., Journalism, Scholar Athlete

Activities and Societies: Scholarship Athlete: Cross Country & Indoor/Outdoor Track President, Student Athletic Advisory Committee (SAAC).

Master'S Degree, Public Relations And Corporate Communications

Inspired in the classroom by industry leaders and a curriculum that focuses on strategy, digital communication and integration—all.