Allison (Chayo) Castagna Email & Phone Number

Los Angeles & San Francisco

Chayo Consulting is communications focused connector agency.

Los Angeles Metropolitan Area

Greater Los Angeles Area

Designed and successfully executed integrated marketing and PR campaigns for clients including Adobe, Clif Bar/Luna Bar, MandtVR, Nestle, Nintendo, Sprint Wireless, University of Phoenix, Virgin Mobile.

Greater New York City Area

Developed and managed integrated, holistic communications campaigns to meet objectives for clients including Cointreau, Devialet, Glasgow Caledonian University (Fair Fashion Center), Intel, LinkedIn and Rent the Runway.

Greater Los Angeles Area

Accounts included: AKT In Motion, ALOHA, Baxter of California, BluePrintCleanse, Bliss & Bone, Blushington, Boostcase, Fornasetti Profumi, Gray Malin, John Allan’s, Kevyn Aucoin, Lumo Lift, Parachute Home, Roche Bobois, White Lilac Events.Managed Lifestyle and Beauty teams (encompassing 30+ Beauty, Children’s Fashion, Health/Wellness, Home/Design and Lifestyle clients); planned and implemented targeted marketing communications campaigns for clients including social media, strategic… Show more Accounts included: AKT In Motion, ALOHA, Baxter of California, BluePrintCleanse, Bliss & Bone, Blushington, Boostcase, Fornasetti Profumi, Gray Malin, John Allan’s, Kevyn Aucoin, Lumo Lift, Parachute Home, Roche Bobois, White Lilac Events.Managed Lifestyle and Beauty teams (encompassing 30+ Beauty, Children’s Fashion, Health/Wellness, Home/Design and Lifestyle clients); planned and implemented targeted marketing communications campaigns for clients including social media, strategic partnerships, influencer programs, and in-store events; drove strategic earned media campaigns including feature stories, interviews, product placement and seasonal gift guides across print, online and broadcast space; oversaw key influencer and celebrity relationship cultivation, activation and corresponding media coverage; launched emerging e-commerce brands; mentored team; prospected new business; conceived events. Show less

Los Angeles & New York

Brand strategy formulation and execution; media relations; corporate partnership expansion; social media marketing strategy; website development; press tool development and production

Greater New York City Area

Amplified social media presence (Facebook increased by 1400%; Twitter increased by 700%); developed and executed cross-channel social media marketing strategy; optimized advertising campaign (digital, print and OOH); produced media tools for US and international markets; cultivated influencer relationships.

New York, Ny

Accounts included: Barbie 50th Anniversary; Belstaff; Dunhill; FEED; G-Star, Harry Winston; James Perse; Jay Strongwater; St. John Knits.Managed team; developed and executed brand strategy and media relations; produced fashion week events, seasonal presentations, product launches and store openings; coordinated celebrity dressing and seeding opportunities and subsequent media coverage; recruited new business.

Accounts included: Shiseido; Skype.Created brand strategies; generated newsworthy pitches and aggressively pursued national and local media placements; drafted media materials; oversaw seasonal presentations and gifting of collections to media; created fashion show partnerships.

New York, Ny

Accounts included: ELLE; ELLE Decor; Ford Models; H&M; The Container Store.Provided clients with strategic analysis on industry news; secured national and regional media placements; executed targeted and brand building events; new business development.

Ba, Political Science, Communications

Education record