Strategic lead overseeing a team of PR & social-focused direct reports in driving our client's cultural relevance through earned media: always on-PR, influencer/ambassador partnerships, events and organic social.

- Led communication efforts surrounding Archer's historic announcement in 2022 to sell the company to its employees, working closely with the CEO and Chief Growth Officer to develop both internal/external comms- Successfully lobbied client to include social content capture as part of a traditional brand photoshoot by demonstrating the need, ROI and production methods for social-first creative (e.g. Reels, TikTok, etc.)

Categories: retail/consumer, agriculture- Developed robust crisis comms playbook for Palm Beach Tan, with implementation processes, media training, briefing materials and more for 30+ corporate and franchise groups - One of the founders and organizers for the agency's first ever DEI Council, with efforts including four ERGs, all-employee training sessions, mentorship programs and ongoing agency educational activations- Alongside DEI Lead, initiated agency's involvement with 4A's MAIP, securing two interns for the summer of 2022- In 2020, quickly pivoted plans from an in-person event to a virtual media tour with 10+ editors placing stories in notable ag trade publications including Successful Farming, Farm Progress and Farm Journal.

Categories: agriculture, medical device/technology, nonprofits and startupsNotable achievements include:- NAMA National Best of Show - PR (2019)- NAMA Regional 1st Place - Media Relations (2019)- NAMA Regional 1st Place - Overall PR Program (2019)- Golden ARC Award - Print/Media Relations (2019)

Baptist Memorial Health Care is a 14-hospital system headquartered in Memphis, Tennessee. The Public Relations division of the Corporate Communications department is Baptist Memorial Health Care Corporation's official communications link to local, national and international news media and the journalists who represent them. The staff supports all Baptist Memorial Health Care Corporation affiliated entities in the Mid-South with centralized, coordinated communications.• Supported corporate communications team in PR efforts for entire network, including flagship hospital, eleven additional entities, and 15,000 employee system• Wrote and distributed press releases and advisories to local media• Created and updated media kits and fact sheets for hospitals entities• Developed content for internal blog, internal employee e-newsletters• Developed presentations and talking points for senior leadership team