★Allison Mcguire Email and Phone Number

Leads the Marketing and Ecommerce strategies for the vibrant 100 year old business. Reports into the President with full ownership of the marketing budget. Manages a team of 8 millennials that collaborate and execute our PPC, SEO, Shopping, Marketplaces, Email, Affiliate Marketing, Social Media, Community Outreach, Branding and Public Relations. • Launched Affiliate Program becoming 10% of company revenue with 40% new customer acquisition• Increased Paid Search by 100% since joining Paper Mart• Increased Email program by 40% since joining Paper Mart• Launched on Marketplaces Amazon, Walmart, Google Express• Created #MyPaperMart to build our community and user generated content• National exposure on the Today Show, NBC's Making It, Martha Stewart & more to increase branding• Partnered with the Boys & Girls Club, Youth Center of Orange & Make-A-Wish LA to grow community outreach

Cordial helps brands communicate more effectively by using real-time data to deliver personal, relevant, and emotionally intelligent messages.

Led the email and social marketing programs for travel brands Lowfares.com, Farespotter.net, AirportParking.com and AboutAirportParking.com. Successfully implemented advertiser syndicated emails and Live Intent banner ads as new streams of revenue for email program. Developed Facebook, Twitter and Blog strategy, created sweepstakes and expanded social marketing efforts to include Google+ and Pinterest. Managed content and community for new travel website, WanderWe.com including sourcing original content, email, social media, PR and video. (see below). Led the redesign of corporate website Oversee.net featuring responsive, parallax-scrolling design.• Increased percentage of email revenue for travel division from 28% to over 60%• Implemented email strategy for Airport Parking brands adding 20% additional profit• Launched WanderWe email program with 30% open rates and over 25% CTR

Managed all aspects of Magento ecommerce website including home page advertising, promotional landing pages, customer loyalty programs, direct and 3rd party email campaigns and customer surveys. Negotiated vendor contracts and launched the Display Ad Retargeting program, Refer-A-Friend and Video Program. Created business requirements for implementing Advanced Customer Product Reviews and Product Recommendations Solution. Managed and mentored merchandising team including Marketing Assistants, Web Designer and Copywriters.• Increased web sales by 50% in 12 months. • Launched and managed Product Video Program producing 50 videos per month and increasing product sales by 25%.• Increased Direct Email subscriber list by revising email creative, implementing reactivation strategies and product segmentation campaigns.• Managed Abandon Shopping cart program resulting in up to 7% conversion rates.

Created and executed a new email marketing strategy that increased revenue, subscribers and open rates. Developed all Merchandising promotions for Home Page Banners, 3rd Party promotions, landing pages and Display advertising. Utilized Omniture's Test & Target tool to optimize presentation and layout on website. Revised and optimized Loyalty Program and Social Networking sites. Developed Surveys & Contests to increase a sense of community and gain valuable customer feedback.• Increased email subscriber list by 5% in first 5 months.• Reversed declining email sales and exceeded projections in Q4 2009.• Re-negotiated Email Provider service agreement to save company over $10,000 per month.

Performed various marketing, merchandising and optimization projects as needed by clients. Clients include Prudential CA Realty, VCA and GoalForIt.com.• Created strategies, benchmarks and timelines for an integrated online and offline marketing program. • Advised executives on the best strategies for future business projects based on existing program data.• Recommended enhancements to improve the user experience and loyalty to the website.

Cultivated and expanded relationships with over 25 high-profile clients across multiple verticals including Starbucks, Nordstrom, and Restoration Hardware. Worked with clients on strategic planning initiatives, marketing program development, results analysis and campaign execution. Identified growth opportunities and up-selling potential within existing client base. Supported sales on new business pitches and client integration planning. Negotiated contract renewals and special project pricing. Hired, mentored, managed and motivated a team of account managers. • Successfully renewed contracts and increased revenue for top-name clients by building strong business relationships and partnering on marketing projects. • Increased total client revenue by 50% in first year using targeted promotions and messaging which in turn grew database lists.• Implemented procedures, training and documentation to support fast-growing business and increasing head count. Created development plans for top performing employees to help them advance their careers.

Led the redesign, enhancements and launch of a more customer-friendly website. Documented requirements for additional tools and functionality to support personalization capabilities and facilitate custom messages, targeted promotions and cross-sells. Developed an integrated marketing campaign including catalogs, email and other print material, to drive traffic to the website. Interfaced with vendors on website content, online promotions and schedules. Led and coordinated email campaigns and worked on programs to segment and personalize email blasts. Analyzed promotional efforts, improved customer contact strategies and assisted with Search Engine promotions and Affiliate Program offers. Managed daily activities, yearly reviews and compensation for department. Collaborated on special projects with IT department and 10 Product Managers. • Increased Internet sales from $16M to $80M and email response rate to 7% in 3 years through site enhancements and integrated marketing promotions.• Championed the website to current catalog vendors such as HP and Avery and established a protocol to communicate promotional opportunities and sales results.• Substantially increased our database of email addresses from 50K-250K through targeted promotions to existing catalog customers in 36 months.• Personally conducted call center training in 5 states for more than 400 employees to further educate them on site enhancements so as to provide higher level of service to customers.

Re-launched vertical market School Supplies Catalog. Analyzed Office Depot sales in category and reviewed competitor's catalogs. Worked closely with the art department, copywriter and vendors to create an optimal presentation and assortment. Initial re-launch brought in over $500,000 in sales.