Allison Conley Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Greater Boston Area

Serve as a thought leader and consulting expert in holistic paid media solutions.• Work closely with clients to build custom, market-driven media plans.• Leverage insights from industry research, consumer intelligence, and propriety media attribution models to develop strategic, integrated recommendations.• Manage all phases, elements, and milestones of campaign execution, from initial concept through implementation and optimization. • Create budgets that maximize ROI on media spending, while supporting clients’ brand building goals.• Optimize media mixes to increase engagement from key demographics across traditional and digital channels.• Provide hands-on, highly engaged team leadership, with an emphasis on strategic planning, tactical execution, and professional development of junior associates.

Leverage marketing, communications, and design expertise to help clients achieve their business objectives.• Develop compelling aesthetics based on each customer’s unique creative vision.• Edit marketing materials and multimedia content to ensure a clear, concise, and consistent written voice.• Secure repeat and referral business by providing impeccable service, and producing memorable collateral.

Hyannis, Ma

Serve as a trusted advisor and subject matter expert to companies seeking innovative marketing solutions.• Build a profitable book of business through best-in-class acquisition, conversion, and retention techniques.• Use a consultative sales approach to understand prospect needs, recommend the appropriate products and services, and sign a high volume of new clients.• Develop holistic strategies that promote brand messaging across traditional, digital, and social media platforms.• Maximize clients’ ROI by analyzing campaign performance, uncovering opportunities for positive growth, and recommending data-driven strategy adjustments.

Kaiserslautern, Rheinland-Pfalz, Germany

Published a newspaper connecting American military families at Ramstein Air Base to the local and global Air Force community.• Expertly managed all aspects of publication, including layout, design, editing, article placement, and advertising.• Orchestrated a total redesign, including modern aesthetics and more relevant content for target audiences.• Published weekly web content, including timely stories, upcoming events, and an e-version of the paper.

Greater Boston Area

Developed and implemented cross-platform strategies to increase the profile of major global brands, including Olympus, Shinola, iRobot, and La Quinta Hotels & Suites.• Planned digital, mobile, broadcast, print, and out-of-home campaigns that motivated consumers to stop, take notice, and take action.• Optimized linear and integrated campaigns by analyzing target markets, pinpointing innovative connections, and identifying high-impact channel opportunities.• Used competitive intelligence to uncover insights, evaluate trends, and implement data-driven media decisions.

Greater Chicago Area

Provided hands-on leadership to integrated planning, buying, and execution activities for aportfolio of major brands, including State Farm, Pier 1, Nordstrom, and Walgreens.• Developed and leveraged media relationships to negotiate favorable rates, and secure valuable positioning in digital and print publications.• Conducted research, analyzed data, and collaborated with cross-departmental partners to align buying strategy with marketing, brand, and revenue goals.

Greater Chicago Area

Collaborated with senior members of the PepsiCo Strategy Team to grow brand awareness through integrated media strategies.• Executed all aspects of Frito Lay and Quaker print plans, with an emphasis on managing contracts, maintaining up-to-date documentation, and efficiently managing $20M in print schedules.• Analyzed post-buy data to uncover insights and help the strategy team build market-driven campaigns.

Greater Chicago Area

Assisted sales representatives as they negotiated rates, relevant positioning and integrated programs with various client groups

Greater Chicago Area

Supported media planners in creating plans by researching and organizing consumer and competitor data

Bachelor Of Arts, Advertising And Public Relations

Fall 2008 Study Abroad Program