Allison Weber Email & Phone Number

Greensboro, Nc, Us

Greensboro, Nc, Us

Allison served as the Senior Director of Marketing, overseeing the marketing team. In her role, she is responsible for the implementation and execution of corporate and property marketing programs, initiatives, and strategies that support and optimize the company’s ongoing operational performance.

Alpharetta, Ga, Us

In this role, Allison was responsible for driving the creation and execution of the company’s marketing strategy, public relations, and merchandising for the company brand. As Senior Director of Marketing, she worked to: • Develop and implement all corporate and client marketing efforts for approximately 45 management companies and over two million apartment units, including half of the NMHC Top 50 Managers. • Lead the Marketing Team and oversee day-to-day operations.• Coordinate and launch all corporate and client marketing including email marketing, corporate website, interactive flipbooks, supplemental direct mailers, client gifts, satisfaction surveys, special events and conferences, sponsorships, tradeshows, online merchandising (for custom client stores), offline merchandising (for 110,000+ sq. ft. state-of-the-art facility), and social media. • Oversee all production efforts for photography, videography, and brand production in the in-house production studio (B>Productions).• Drive sales and create campaigns for specific product lines, customized by client. • Support the Executive Leadership Team in client engagement activities to meet and exceed revenue targets for both Benson Integrated Marketing Solutions, and Benson Signs, the permanent signage division. • Accelerate business growth through the development and support of client outreach resources, custom store demos, and custom proposals.

Atlanta, Ga, Us

As a senior member of the executive team, the Vice President of Marketing is responsible for the strategic direction for all components of Peak’s brands and digital strategy and work closely with all company departments, including Sales and Leasing and Operations. Responsibilities include:•Own the ongoing development of Peak’s corporate and property brands to enhance the value of our portfolio and to ensure consistency across a national portfolio•Work with existing vendors and partners to understand their activities and responsibilities in delivering against current strategies•Ensure that communications and marketing contributes meaningfully to the company’s results on a national level with measurable, accountable goals while stimulating innovative, creative, and proactive thinking•Formulate plans and manage budgets to meet/exceed company expectations•Execute effective, consistent public relations and outreach campaigns •Overall responsibility to design, develop & execute effective lead generation campaigns and develop and measure metrics to evaluate and quantify results •Determine and execute the optimal mix of marketing programs (email marketing, direct mail, social media, community development, events, etc.), targeting potential new and existing customers in key segments and verticals in support of demand generation objectives•Develop a bottom-up strategic review of the brand, and ensure that the brand is strong and consistently messaged•Continue to build brand awareness, relevance, and reputation•Coach, mentor and develop a strong marketing group into a world-class team of marketing and communications professionals•Develop and execute marketing initiatives and programs across all components of the company brand including tactical implementation of all marketing campaigns, product marketing, content marketing, websites and collateral, and overall corporate positioning

Greensboro, Nc, Us

Responsible for the strategic development and execution of all marketing at 250 properties, approximately 70,000 units across 15 states. Included marketing strategy, program development, supplier relationships and performance analytics of offline and online sources. Managed all internet marketing including property website design, search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, mobile marketing and online reputation management. Responsible for overhead budget development and management, and creation of community budget templates. Seasoned presenter at industry conferences and events.Major accomplishments: • Oversaw all marketing facets related to acquisitions and dispositions for $7 billion of transactions• Negotiated over $1.6 million in annualized savings each year on national supplier contracts• Played a key role in major branding initiatives including: company name change; corporate identity manual; property naming strategy (renaming over 60 communities); and standardized signage program and manual • Executed new SEO strategy, increasing web traffic 30% in a single year • Pioneered a successful resident satisfaction survey program, managing all customer implementation• Launched third-party leasing call center at over 125 communities in less than 2 years• Established “Marketing Help Desk” to provide centralized marketing support; served 5,000+ requests annually• Spearheaded creation and implementation of multiple brand extension initiatives, including a centralized and standardized marketing store, “Bell Marketing Factory” and an employee store called “My Bell Store”• Led strategic development of the “Bell Photo Center,” a digital asset management system• Named company-wide “Corporate Partner of the Year”

Greensboro, Nc, Us

Responsible for marketing planning and development, advertising and promotion development, and tactical execution across 40+ properties in four states. Major accomplishments: • Created and implemented lead generation and retention programs for troubled assets• Increased occupancy from 72% to 95% on troubled portfolio; produced highest occupancy, lowest exposure company-wide• Created and managed new property websites, new regional portals, internet listing service providers, online social networking, online classified listings, and search engine optimization• Generated approximately $1.3 million of income through a unique campaign from April 08 to July 08 including 550 leads/147 leases• Built and maintained long term, profitable relationships with the Preferred Employer Program• Assisted in designing a new, branded company image for business development company ads• Conducted extensive market research and created new management proposals• Named Bell “Marketing Partner of the Year”

Greensboro, Nc, Us

Responsible for supporting the Vice President and six Regional Managers across a 40+ asset portfolio, specializing in troubled and transitioning assets. This included the development of lead generation and retention strategies to stabilize repositioning assets and new acquisitions. Separately, was part of a team responsible for onboarding an 86 asset acquisition in a single day.

Greensboro, Nc, Us

Led and directed all on-site operations for A-class asset of almost 250 homes. Increased revenue 23%, boosted NOI 12%, exceeded other income expectations by 38%, while maintaining 97% occupancy. Named company-wide “Community Manager of the Year.”

Greensboro, Nc, Us

Managed leasing activities for a challenged, C-class asset of 402 homes, producing over 30 move-ins per month. Supported a successful repositioning of the community to a B-class asset.

Atlanta, Ga, Us

Oversaw resident accounting, leased apartments and coordinated events for the lease-up of an A-class asset of 742 student homes, while attending 22 hours of honors courses at the University of Tennessee.