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Allison brings 20 years of marketing expertise in both the multifamily and student housing industries. In September 2020, Allison joined Hawthorne Residential Partners and served as the Vice President of Marketing. She was responsible for the strategic development and execution of marketing initiatives for a portfolio of 250+ properties, valued at over $12.5 billion, with over 62,000 conventional units across 8 states. In her role, she was responsible for the implementation and execution of corporate and property marketing programs that support and optimize the company’s ongoing operational performance.Prior to Hawthorne, Allison served as the Senior Director of Marketing for Benson Integrated Marketing Solutions. Benson, founded in 1992 and based in Atlanta, GA, offers a one-stop shop for six core products and services: apparel, promotional products, permanent signage, creative design, print, and on-demand digital communications. In her role, she led the company's marketing efforts including strategic oversight of all marketing, PR, and communications efforts for both the company and the two+ million apartment units on the platform, including half of the NMHC Top 50 Managers. Earlier in her career, she was the Vice President for Marketing & PR at Peak Campus, one of the nation's leading student housing operators. She was responsible for the strategy, conceptualization, and execution of both corporate and property marketing strategies. This included media planning and analytics, advertising, public relations, corporate communications, interactive marketing programs, merchandising, and other brand guardianship initiatives. Peak has developed over 15,000 beds of purpose-built student housing, and manages over 55,000 beds and 30,000 units, with a combined valuation of more than $3.5 billion for investors nationwide. Prior to joining the Peak Campus, Allison spent ten years with Bell Partners Inc. There she served as the Director of Marketing and was responsible for the strategic development and execution of marketing initiatives for a portfolio of approximately 250 properties, valued at over $5.5 billion, with over 70,000 conventional units across 15 states. She served in all on-site operations, sales, and regional marketing positions for Bell Partners Inc., where she was recognized as Property Manager of the Year in 2007, Marketing Partner of the Year in 2008, and Corporate Partner of the Year in 2009. She earned her BS in Business Administration and Marketing from the University of Tennessee where she graduated Summa Cum Laude.
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Vice President MarketingHawthorne Residential Partners Oct 2022 - Jul 2024Greensboro, Nc, Us -
Senior Director Of MarketingHawthorne Residential Partners Aug 2020 - Oct 2022Greensboro, Nc, UsAllison served as the Senior Director of Marketing, overseeing the marketing team. In her role, she is responsible for the implementation and execution of corporate and property marketing programs, initiatives, and strategies that support and optimize the company’s ongoing operational performance.
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Senior Director Of MarketingBenson Integrated Marketing Solutions Jul 2018 - Sep 2020Alpharetta, Ga, UsIn this role, Allison was responsible for driving the creation and execution of the company’s marketing strategy, public relations, and merchandising for the company brand. As Senior Director of Marketing, she worked to: • Develop and implement all corporate and client marketing efforts for approximately 45 management companies and over two million apartment units, including half of the NMHC Top 50 Managers. • Lead the Marketing Team and oversee day-to-day operations.• Coordinate and launch all corporate and client marketing including email marketing, corporate website, interactive flipbooks, supplemental direct mailers, client gifts, satisfaction surveys, special events and conferences, sponsorships, tradeshows, online merchandising (for custom client stores), offline merchandising (for 110,000+ sq. ft. state-of-the-art facility), and social media. • Oversee all production efforts for photography, videography, and brand production in the in-house production studio (B>Productions).• Drive sales and create campaigns for specific product lines, customized by client. • Support the Executive Leadership Team in client engagement activities to meet and exceed revenue targets for both Benson Integrated Marketing Solutions, and Benson Signs, the permanent signage division. • Accelerate business growth through the development and support of client outreach resources, custom store demos, and custom proposals. -
Vice President Of MarketingPeak Campus Jan 2015 - Mar 2018Atlanta, Ga, UsAs a senior member of the executive team, the Vice President of Marketing is responsible for the strategic direction for all components of Peak’s brands and digital strategy and work closely with all company departments, including Sales and Leasing and Operations. Responsibilities include:•Own the ongoing development of Peak’s corporate and property brands to enhance the value of our portfolio and to ensure consistency across a national portfolio•Work with existing vendors and partners to understand their activities and responsibilities in delivering against current strategies•Ensure that communications and marketing contributes meaningfully to the company’s results on a national level with measurable, accountable goals while stimulating innovative, creative, and proactive thinking•Formulate plans and manage budgets to meet/exceed company expectations•Execute effective, consistent public relations and outreach campaigns •Overall responsibility to design, develop & execute effective lead generation campaigns and develop and measure metrics to evaluate and quantify results •Determine and execute the optimal mix of marketing programs (email marketing, direct mail, social media, community development, events, etc.), targeting potential new and existing customers in key segments and verticals in support of demand generation objectives•Develop a bottom-up strategic review of the brand, and ensure that the brand is strong and consistently messaged•Continue to build brand awareness, relevance, and reputation•Coach, mentor and develop a strong marketing group into a world-class team of marketing and communications professionals•Develop and execute marketing initiatives and programs across all components of the company brand including tactical implementation of all marketing campaigns, product marketing, content marketing, websites and collateral, and overall corporate positioning -
Director Of MarketingBell Partners Inc Sep 2008 - Jan 2015Greensboro, Nc, UsResponsible for the strategic development and execution of all marketing at 250 properties, approximately 70,000 units across 15 states. Included marketing strategy, program development, supplier relationships and performance analytics of offline and online sources. Managed all internet marketing including property website design, search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, mobile marketing and online reputation management. Responsible for overhead budget development and management, and creation of community budget templates. Seasoned presenter at industry conferences and events.Major accomplishments: • Oversaw all marketing facets related to acquisitions and dispositions for $7 billion of transactions• Negotiated over $1.6 million in annualized savings each year on national supplier contracts• Played a key role in major branding initiatives including: company name change; corporate identity manual; property naming strategy (renaming over 60 communities); and standardized signage program and manual • Executed new SEO strategy, increasing web traffic 30% in a single year • Pioneered a successful resident satisfaction survey program, managing all customer implementation• Launched third-party leasing call center at over 125 communities in less than 2 years• Established “Marketing Help Desk” to provide centralized marketing support; served 5,000+ requests annually• Spearheaded creation and implementation of multiple brand extension initiatives, including a centralized and standardized marketing store, “Bell Marketing Factory” and an employee store called “My Bell Store”• Led strategic development of the “Bell Photo Center,” a digital asset management system• Named company-wide “Corporate Partner of the Year” -
Regional Marketing AssociateBell Partners Inc Apr 2008 - Sep 2008Greensboro, Nc, UsResponsible for marketing planning and development, advertising and promotion development, and tactical execution across 40+ properties in four states. Major accomplishments: • Created and implemented lead generation and retention programs for troubled assets• Increased occupancy from 72% to 95% on troubled portfolio; produced highest occupancy, lowest exposure company-wide• Created and managed new property websites, new regional portals, internet listing service providers, online social networking, online classified listings, and search engine optimization• Generated approximately $1.3 million of income through a unique campaign from April 08 to July 08 including 550 leads/147 leases• Built and maintained long term, profitable relationships with the Preferred Employer Program• Assisted in designing a new, branded company image for business development company ads• Conducted extensive market research and created new management proposals• Named Bell “Marketing Partner of the Year”
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Floating Community ManagerBell Partners Inc Dec 2007 - Apr 2008Greensboro, Nc, UsResponsible for supporting the Vice President and six Regional Managers across a 40+ asset portfolio, specializing in troubled and transitioning assets. This included the development of lead generation and retention strategies to stabilize repositioning assets and new acquisitions. Separately, was part of a team responsible for onboarding an 86 asset acquisition in a single day.
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Community ManagerBell Partners Inc Aug 2006 - Dec 2007Greensboro, Nc, UsLed and directed all on-site operations for A-class asset of almost 250 homes. Increased revenue 23%, boosted NOI 12%, exceeded other income expectations by 38%, while maintaining 97% occupancy. Named company-wide “Community Manager of the Year.”
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Leasing Associate And Senior Leasing AssociateBell Partners Inc Feb 2005 - Aug 2006Greensboro, Nc, UsManaged leasing activities for a challenged, C-class asset of 402 homes, producing over 30 move-ins per month. Supported a successful repositioning of the community to a B-class asset.
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Community Assistant And BookkeeperPlace Properties Jul 2004 - May 2005Atlanta, Ga, UsOversaw resident accounting, leased apartments and coordinated events for the lease-up of an A-class asset of 742 student homes, while attending 22 hours of honors courses at the University of Tennessee.
Allison Weber Skills
Allison Weber Education Details
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University Of Tennessee, KnoxvilleMarketing
Frequently Asked Questions about Allison Weber
What is Allison Weber's role at the current company?
Allison Weber's current role is Marketing & Business Development | ECommerce Entrepreneur | Keynote Speaker 📌.
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What schools did Allison Weber attend?
Allison Weber attended University Of Tennessee, Knoxville.
What are some of Allison Weber's interests?
Allison Weber has interest in Gen Y Renters, Ratings And Reviews, New Technology, Mobile Technology, Social Media, Negotiation, Innovative Marketing, Photography, Real Estate Investment And Management, Satisfaction Surveys.
What skills is Allison Weber known for?
Allison Weber has skills like Project Management, Project Planning, Performance Analysis, Operational Efficiency, Sales Presentations, Resource Efficiency, Presentation Skills, Negotiation, Market Research, Management, Online Advertising, Property Management.
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